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Three Strategies To Prevent Cheating

2011/9/21 8:41:00 26

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There are many things that can be summed up in China's Convention and exhibition industry. In recent years, the phenomenon of cheating shows repeatedly is probably just the tip of the iceberg, but it has injured the Chinese exhibition industry after all, especially the damage of exhibition credibility is far greater than economic interests.

Exhibition

It is not very difficult to eradicate this phenomenon.

First of all, we must master the "brand principle". Whether it is inherited or drawn from the exhibition project, the departments should reach a consensus on the large scale, high efficiency and strict organization and management of the exhibition in the industry or field, and focus on the promotion so as to let the exhibitors and professional audiences understand and understand and form brand effect.

Brand has its "top advantage" because of its wide recognition. It will inhibit the occurrence of miscellaneous cards and counterfeit exhibitions. When exhibitors refuse to participate in non influential brand exhibitions, they will naturally have no choice.

The second is the "system principle".

The lack of industry management system is

Cheating Exhibition

The important reason is that due to the different characteristics of the industry and the different management systems, there is a lack of unified industry management in the industry and regions. The management loopholes and serious information asymmetry caused by the exhibition lack the opportunity to deceive the exhibitors. In particular, the "multi head management" is hidden behind the "long head no matter". Therefore, we emphasize that enterprises should learn as much as possible about the relevant systems and norms in the process of exhibitors, and at the same time, they should appeal to the competent departments of various trades and departments in line with the principle of cooperative development to negotiate the unified management of exhibition industry as soon as possible.

The third is the "precautionary principle".

Looking back at a lot of cheating shows during the year, we found that

Exhibitor

The blindness and immaturity of exhibition selection is also an important reason for cheating developers to succeed.

Many exhibitors have not paid enough attention to the value, function and method of the exhibition. There is a lack of relevant professionals and supporting departments in the exhibition. Therefore, we should also remind the enterprises that exhibitors are not only the organizers of the exhibition, but rather the relationship between the service and the service, but the win-win relationship between the organizers and the exhibitors and even the many parties, including your industry competitors.

After all, the purpose is consistent: sell products.

From this point of view, the best way to distinguish cheats is to emphasize the level of exhibition and raise the level of operation.