The Chinese Market Has Become The Gold Place Of The International Fur Business.

2011-2016 year Chinese fur issued by Shang Pu consulting Clothes & Accessories Market Research Report shows that global fur production has entered a relatively stable period, and fur consumption in China has shown a rapid upward trend, and has become a global fur consuming power.

China's huge consumption potential attracts many luxury goods, of course, of course, luxury goods. Luxury goods " Leather and fur " On the 11 day, the selection of "happiness spokesperson" in Copenhagen, Denmark, which lasted for more than 4 months in 7 cities of China, ended successfully in Beijing. This is the largest scale promotion that has been carried out in the Chinese market in the past 20 years, which shows that the top fur traders appreciate the Chinese market.

The reason for this is that since the outbreak of the international financial crisis, the European and American countries have been greatly affected and the high-end consumption ability has declined. China's economy is running well, and it has not been hit by Europe and the United States. The Chinese market has great room for development in all walks of life, especially in the luxury industry, including fur. China's fur consumption culture has a long history. It is undoubtedly a great temptation to Copenhagen fur that wants to nugget the Chinese market.

Fur industry Copenhagen's fur trading company has more than 80 years of history. It is the largest fur auction house in the world. It has 5 world-class fur auctions each year. It sells more than 20 million mink skins and a considerable number of Fox Skins, lamb and Rex rabbit skins, accounting for more than half of the international fur market.

Kenneth Loberg, director of Copenhagen fur sales, told this reporter that in 2011, Copenhagen's fur sales amounted to 1 billion 500 million US dollars, of which 70% of China's market contributed. "Fur market has an immeasurable market potential in the Chinese market. In a conservative estimate, there are about 850 thousand mink fur coats sold in the Chinese market in 2011, and the average retail price of each mink coat is twenty thousand yuan, and the total retail sales amount to 17 billion yuan a year. Kenneth Loberg said.

However, the sales distribution behind this figure is no longer just the exclusive of the northeast of China, but is everywhere. The popularity and purchasing power of Chinese fur are increasing year by year.

Li Rumei, deputy general manager of Harbin international fur city, is deeply aware of this trend. "Fur consumption is not unified in Northeast China, and the purchasing power in North China, Southern China and even the South has begun to show." In an interview with our newspaper reporter, she pointed out that fur consumption is no longer restricted by climatic factors, as well as the limitations of material, style and color. In recent years, production technology and fashion elements have been continuously strengthened. As the positioning of luxury goods and the influence of top brands, fur is loved by more and more consumers. Of course, the fundamental reason is that China's economy has maintained rapid growth, and people's consumption ability has been continuously improved, and there is a huge consumption crowd.

The 2011-2016 year Chinese fur clothing Market Research Report released by Shang Pu consulting shows that the global fur production has entered a relatively stable period, and fur consumption in China has shown a rapid upward trend, and has become one of the world's largest fur consuming countries. According to statistics of China Leather Association, in 2011 1-10, the gross industrial output value of fur and products enterprises above designated size was 47 billion 500 million yuan, an increase of 29.2% over the same period last year. In 2011 1-10, the output of fur garments at above scale increased by 2 million 410 thousand, an increase of 12.6% over the same period last year. In 2011, the gross profit of the national fur tanning and products industry was 3 billion 150 million yuan, up 24.6% over the same period last year.

So over the past 20 years, the Chinese market has become the focus of fur industry in Copenhagen. The Chinese market has brought its rich rewards to its confidence and determination in the Chinese market. Kenneth Loberg said that Copenhagen fur will strengthen its existing projects in China and begin to go deep into the two or three tier cities. We have seen the potential.

"The market prospect of China is very large. We must attach great importance to it." Kenneth Loberg said. Copenhagen fur is the leading brand of foreign fashion industry in China. The purpose of Kenneth Loberg's move is to foster a new fashion in China and to foster a forward-looking vision of innovation in China and lay a good foundation for the development of the fur industry in China.