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    RMB Appreciation Will Speed Up &Nbsp, And Export Textile Enterprises Will Inevitably Suffer Pains.

    2011/9/21 9:30:00 27

    Exchange Rate Brand Of Foreign Trade Enterprise

    "In August 1st, the middle price of the US dollar to RMB exchange rate was 6.4399, and in September 1st it became 6.3782, the same was 100 thousand US dollars, and it would shrink 6170 yuan in one month." Internet to check RMB up to date exchange rate It has long been the essential homework for Tong Haijun, a textile city in China.


       Profits and orders shrink.


    In the 23 trading days of August, the central parity of RMB against the US dollar rose 14 times, and the 11 exchange rate changed record. The cumulative increase was 0.83%, far ahead of the 0.23% and 0.42% increase in two months.


    "The appreciation of the renminbi means that foreign customers can only buy less goods with the same money, which will affect the order of enterprises. The amount of orders we exported to the United States this year decreased by about 10%, and the company's profits also shrank." Tong Haijun reluctantly told the author.


    It is understood that foreign trade enterprise Each order has to go through several processes. First, negotiate with foreign customers, confirm the conditions of price and delivery, then make the order to the factory, and then deliver the product. Generally, a cycle will take at least 2 months. If the exchange rate changes, the loss will be serious.


    Tong Haijun said, with an order of 1 million dollars, for example, if the contract is signed, the exchange rate of US dollar to RMB is 1: 6.5. After 2 months, the exchange rate is 1: 6.3, and the exchange rate of 1 US dollars is RMB to 0.2 yuan after 2 months. The profit of this order will be reduced by less than 200 thousand yuan.


    In this regard, the Chinese Textile City textile supplier Han Ye Feng has the same feeling. He told the author: "when we sign a contract with customers, we expect that we still have 5% profits, pay interest, and then calculate the losses caused by the price of raw materials and RMB appreciation, and finally become zero profit."


       Labor pains in export enterprises will be hard to avoid.


    "Recently, I was having lunch with some friends. Many people said they could not do it, and they were considering the main attack on domestic sales." Tong Haijun told me that the most important thing is not to pick up a single. "It is undoubtedly one of the most direct ways to raise prices," he said. And this requires deep processing. brand Marketing and research and development of new products to achieve. Tong Haijun said that although the order is decreasing, the added value of the company's new products is also improving.


    Shaoxing County Commerce Bureau official said that the renminbi entered the era of active appreciation, for some export enterprises in Shaoxing, labor pains or will be inevitable. However, faced with the same problem, different enterprises have different attitudes: some enterprises take active measures to offset the negative effects of exchange rate changes by locking the exchange rate and improving the technological content of products. Others will only complain passively or rely on export tax rebates. This will result in two totally different results. With the acceleration of the adjustment of the state industrial structure and the appreciation of RMB to a certain extent, some enterprises have no profit margin and can only choose to withdraw from the export market.

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