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Experts Say Containment Is Urgent.

2011/9/21 16:58:00 38

The waste of resources caused by excessive packaging is amazing.

According to the latest statistics, more than 30% of the municipal solid waste in China is packaged garbage, and over 50% of them are excessive packaging.

Only for the annual Mid Autumn Festival, according to the data provided by the Ministry of environmental protection, the whole country produces more than 100 million boxes of moon cakes every year, consuming a lot of wood materials, and eating a piece of forest on a holiday.

How to curb excessive packaging?

In culture, mind, consumption habits and

Law

This is the topic of this forum.

One

Excessive packaging is still common.

Liu Lihua: Mr. Wang Zhen is responsible for the management of packaging in Shenzhen. Would you like to introduce this question to the public?

Wang Zhen: I would like to talk with you about it. Since 2010, the AQSIQ and the Guangdong Provincial Quality Supervision Bureau have attached great importance to the supervision and spot check and inspection of over packaged goods, and Shenzhen has also launched a lot of related work.

Judging from the data currently available, the inspection situation of over packaged goods in the production field of Guangdong is relatively good, and the pass rate is relatively high, reaching 100%, which is about 90% in the sales area, and the moon cake is 92.2%.

The Shenzhen area carried out a special sampling of moon cakes before the Mid Autumn Festival. In addition to testing the quality and safety indicators of moon cakes, it also made a strict spot check on the excessive packaging of the moon cake market based on the national standard of moon cakes, that is, JB19855.

We sampled 120 batches of moon cakes and found no excessive packaging. The pass rate reached 100%. The sampling items were mainly the porosity of packaging and the number of packages.

Liu Lihua: for moon cake packaging, there are many small moon cakes big box phenomenon is very prominent, how do you see it?

Wang Zhen: judging from the relevant spot checks conducted in other regions, the pass rate is only 75%, mainly in the Jiangxi area. Shenzhen's spot checks are mainly local production enterprises. Therefore, judging from the current situation, the pass rate is quite satisfactory.

Liu Lihua: the number just mentioned by Mr. Wang is very optimistic. How do you view this problem from the perspective of citizens?

Du Xiaoling: actually, this year's moon cake packaging is much better than the previous years, but the wine is still not good. There are watches and wine cups in wine. I think a lot of things have nothing to do with your products.

The tea leaves, such as Tieguanyin and Dahongpao, which are beautifully packaged, contain less than 500 grams of tea, while the packaging is made of wooden boxes, leather boxes, plastic boxes and cartons. The price is as high as several thousand yuan.

In the special wine cabinet, the wine bottle with novel and peculiar shape is dazzling.

The online search found that the number of boxes sold was up to tens of thousands of materials, including plastic, rattan, wood, cortex and so on, ranging from common tea boxes, pastry boxes to exclusive customized version of luxury packaging gift boxes, ranging from several yuan to thousands of yuan.

Two

Different commodities are different.

Packaging standard

Liu Lihua: now the luxury moon cake has indeed become a "floating cloud". But the mustard tuber is out of the world. Pickled mustard tuber is selling 600 grams of mustard tuber this year to sell for 668 yuan, plus a pair of sterling silver chopsticks. The price is 2200 yuan. How much can it be worth?

How many yuan of pickled mustard has become "nobility"?

Wang Xiangrui: whether excessive packaging is mainly reflected in two ratios, first of all, the percentage of the value of the packaging to the cost; second, the volume of the packing accounts for the percentage of the total volume.

I think these two standards are more reasonable. For example, if I buy a diamond, a diamond can be very expensive. A package can be bought as a diamond or can be bought, but if the packaging is more expensive than the diamond, it is obviously wrong.

Wang Hecheng: my first feeling is that excessive packaging is a waste of resources; the second is a bit of a sensational feeling; it is not true; the third feeling is that after second days of the Mid Autumn Festival, the amount of garbage disposal has increased several times, and these three are the most direct understanding of my senses.

Liu Lihua: do you think that over the past two years there has been a trend of improvement in excessive packaging, or do we have no control over it?

Wang Hecheng: in fact, the situation is very complicated. In traditional Chinese etiquette culture, face problem has always been the most important, and over packaging is catering to such cultural psychology.

Gifts are the carrier of mutual affection, but people value the false value accumulated by its luxurious appearance.

In the material society, excessive packaging of commodities also caters to the psychology of people showing off their wealth.

Consumerism prevails, people worship the material too much, neglect the enrichment of the spiritual world and the exchange of real feelings between people. The value and social relationship of human beings can only be proved by material wealth. In this regard, over packaging has played an important role and is also the inevitable result of this social reality.

Liu Lihua: Chia Nan specializes in industrial design in London. You lived in London, and now you feel too much when you come back.

Packing

How about comparing with foreign countries?

Wang Jianan: because there are no moon cakes in the UK, similar to food packaging is mainly in bulk. If you want to be a gift box, it is also a simple paper package, and the rhythm of reusing will be faster.

Liu Lihua: on the eve of the Mid Autumn Festival, an urgent notice of the AQSIQ is to check the excessive packaging of moon cakes.

However, there are two problems that need to be attached importance to. First, the people who sell moon cakes and eat moon cakes are not very clear about the standards. We would like you to introduce this standard.

Second, governance wants to start from the source. Now it is also very difficult, because this is not only related to the porosity and the number of problems, but also the price and material problems, which directly affects the interests of enterprises. What do you think about this?

Wang Zhen: to control excessive packaging, we should start from the source. The indicators are mainly three aspects: just now Mr. Wang talked about porosity, and the general voidage should be less than or equal to 50%.

Just now, Mr. Wang and Ms. Du talked about some consumer products, mainly in terms of drinks and liquor, which may be more prominent. There are also cakes, grains, health foods and cosmetics.

The porosity of these standards is different, for example, the grain porosity is the smallest, below 10%, and the higher is the pastry, and the allowable porosity is 60%.

There is another indicator that ordinary consumers can observe, that is, the number of packages is below three layers, and the three layer is to peel off the initial layer, for example, moon cakes, or other foods. The earliest packages of plastic are sanitary plastic films, which are not used in the standard layer as the initial packaging film.

Three

Excessive packaging is essentially a cultural psychological problem.

Liu Lihua: check whether the goods are over packaged, the standard is good or not, and who will evaluate the price?

Wang Zhen: from our inspection situation, the proportion of packaging calculation, standard sales price, manufacturers will clearly indicate that the cost of packaging generally requires businesses to commit themselves to us.

Because we do not correspond to a business, not a manufacturer, there may be many, so an industry has roughly the cost of production, if we feel that a large deviation, you can ask manufacturers to provide original vouchers.

Liu Lihua: we are most concerned about the price, including inappropriate materials, but we all think it is difficult to identify and assess.

Wang Xiangrui: for ordinary consumers, it is not easy, because this is a technical standard, must have professional and technical knowledge of people can grasp, ordinary consumers are hard to grasp, do not say the cost, the volume of goods is difficult to measure.

Wang Hecheng: over packaging is not only a problem of environmental protection, but also a cultural psychological problem.

Why?

In the case of excessive packaging of goods, in fact, it can be said in reverse terms: the market needs this demand to produce this product.

We usually start from the production enterprise to restrict, the result is often not good.

We are now laying down a large number of standards, but the standard itself is only a guiding principle.

For example, packaging law is an important law. So far, it has not yet been published. For manufacturers, the hard place is not hard, and the soft place is not soft enough, including the consumer psychology problem just mentioned, and essentially the consumption culture, which is similar to the consumer education problem. At present, we are still lacking in this aspect.

There is also a cultural psychology. Now, with moon cakes as an example, there are many times when people do not buy food and do not buy them. Moon cakes become a symbol. What we need to do in this area is more important.

Liu Lihua: many netizens have put forward such a view that the price of moon cakes is mainly due to the following aspects: first, in order to face each other's comparisons, the moon cake used to be a mood to eat, a family together to enjoy the moon and wine. Now this function is alienated, eating the identity, talking about the added value of the face, and constantly developing the business opportunities of moon cakes, the moon cakes become more and more expensive.

Two, excessive packaging makes people who buy food do not eat, and those who eat do not buy. Where is the mystery of their hundreds of times worth?

The function of moon cake is beyond the cake, and the props are the real protagonists.

Wang Zhen: if the whole society is very concerned about this problem, give it a genuine anatomy, and I think this is not a problem.

Why do we always discuss the problem of excessive packaging during holidays? Because during holidays, over packaged goods are more than before. Why?

Personally, I think this involves a cultural problem. Many of our goods carry not only the contents of the goods themselves, but also a kind of culture that is divorced from the value of the commodity itself, which requires the whole society to understand it.

When the economy develops to a certain stage, consumers tend to attach more importance to spiritual needs.

At present, the consumption psychology and habits of some people in China are beginning to change, and the focus of attention on goods has shifted from practicality to aesthetics.

Paying attention to commodity packaging itself is right, the key is not to go out of shape and go to extremes.

The alienation of traditional food function and even the carrier of bribery and flaunting are not only caused by the unfair competition behavior of production enterprises, but also to a large extent with the abnormal and irrational consumption psychology of some consumers in China.

In Chinese traditional culture, the "heavy face", "happy gift giving" and "good comparison" psychology have played a role in promoting the phenomenon of "excessive packaging".

If you all realize that you have given me too much gift wrapped is a shame on me, for example, environmentalists, you send an overpackaged gift to environmentalists is actually a kind of disrespect for him.

If we all have this awareness, the phenomenon of over packaging will be rooted out in society.

Four

Adhere to the combination of source control and terminal management

Liu Lihua: fundamentally speaking, is it necessary to start from the law to curb excessive packaging?

Wang Hecheng: No, in fact, law is the last pass. There is no way out. In fact, the best way is cultural education.

Wang Xiangrui: I think it is related to the law, but the law is not regulating the packaging itself.

The reason why excessive packaging is becoming more and more serious is that our market economy is not perfect enough. It lacks specific technical standards and lacks relevant laws and regulations.

It can be imagined that if there are corresponding laws and regulations, if the valuable things are packed in moon cake boxes, whether they are manufacturers or sellers, they will be suspected of bribing, and the gift boxes containing gold bars will be taken for bribery.

In this case, who will dare to send and dare to accept it?

Liu Lihua: Ms. Du often runs in Shenzhen and Hong Kong. What do you think is the difference between the two places over packaged goods?

Du Xiaoling: I think Hongkong has done a better job, not just moon cakes, but most of the products have been bought in mid-range and low-grade. There are very few overpackaged ones. There are some beautiful colored paper packages during the New Year holidays, and there is a silk wrapped bag.

Liu Lihua: from 2005, the first rule of packaging for moon cakes was issued. Until last year, the national standard was issued. The national level attaches great importance to this matter. From 6 yuan to 600 yuan, there may be differences in quality. Whether there is a difference of one hundred times is questionable.

How can we control excessive packaging?

Du Xiaoling: we should learn from the experience of other countries and adhere to the principle of combining source governance with terminal governance. The source governance is to reduce excess packaging by setting standards and legislation, and end control is to recycle and make resources available.

South Korea has committed excessive packaging to illegal activities, with a maximum fine of up to 3 million won.

The fear of overpacking is not a standard. It is the extent to which standards can be implemented.

Expert opinion

Over packaging management path

Liu Lihua: what do you think should be done for over packaging?

Wang Zhen: from the following three aspects of governance, I think we should achieve some results.

First, it is necessary to govern the concept of culture, so that the whole society can advocate the concept of simple packaging, protecting the environment and saving resources. Second, from the perspective of market self regulation, let the market rule eliminate those enterprises that only focus on heavy packaging and not heavy quality. Third, if the market failure occurs or the external problems arise, the market supervision should catch up with this time, and the government should play its due role.

Wang Hecheng: I just said that law is the last pass. This is the most powerful gateway and mandatory.

If there are laws to follow, it may be a little bit of support to do cultural propaganda and education work.

Since the fundamental purpose of containment of excessive packaging is to protect the environment, it is undoubtedly the most effective and fair to hand over the cost of environmental pollution caused by packaging to the enterprises and consumers who manufacture and purchase these commodities.

Du Xiaoling: establish and improve the producer responsibility extension system and packaging recovery mechanism.

Enterprises enjoy profits from excessive packaging, but ignore the packaging waste.

Establishing and improving the extended producer responsibility system is to extend the responsibility of producers to products in the final stage of the product life cycle, including recycling after the use of products.

It is possible to first consider packing taxes or scrap charges to some industries which are heavily overpackaged. If the enterprises have over packaged the goods, they will have to pay extra waste charge or higher packaging tax.

At present, China's existing recycling mechanism is not yet sound. We can consider the system of packing deposit and collect a deposit according to a certain proportion of commodity prices. Consumers can get the deposit in full after they return the discarded packaging.

At the same time, it provides preferential policies for price, tax and other aspects for the sale of waste packaging materials and other resource recycling products, and encourages enterprises to recycle packaging waste.

Wang Zhen: to curb excessive packaging requires concerted efforts from all sides, because excessive packaging itself is related to several actors.

First, product manufacturers should not take packaging as a gimmick, consciously resist excessive packaging, positioning the packaging to meet the needs of commodity packaging, and easy to recycle, process and use, and strive to provide consumers with genuine products.

Second, packaging manufacturers should not help fuel packaging. We should actively develop new packaging materials and technologies that are conducive to saving resources and recycling, and strive to promote new packaging design, new technology and new products that meet the requirements of energy conservation and environmental protection.

Third, trade and distribution enterprises should give full play to the guiding role of circulation in production, do not purchase or sell excessive packaged goods, formulate specific measures to refrain from selling excessive packaging commodities, and actively improve the management system of packaging recycling, and guide the advocation of a good social atmosphere of saving and opposing waste.

Fourth, consumers do not buy excessive packaging products, enhance energy awareness, rational consumption, green consumption, purchase simple, moderately packaged goods.

The turtle in the South China Sea: the fact that the packaging of products has been so overdeveloped that it has been banned by the government has proved that the market mechanism itself has been unable or unable to eliminate such abnormal corporate behavior.

Mid Autumn Festival: it has been said that the scale effect of excessive packaging is supported by the consumption of public funds.

This is not unreasonable, because the legal definition of public funds and public money gifts is relatively vague. Lack of system supervision has undoubtedly promoted the prosperity of the conspicuous packaging market.

The basic strategy for solving the problem of moon cakes and "excessive packaging" is law. The most urgent task is to mobilize the strength of standard workers and trade associations, and formulate and implement mandatory national standards for packaging related products in the industry.