The Image Of Foreign Trade In The Eyes Of Small And Medium-Sized Textile Enterprises

"

"There is still one and a half months of order vacancies".

"This year's business situation is more than

Yin Jie group mainly produces home textile products, and its products are exported to Europe, America, Japan and other countries.

In the 2008 financial crisis, Yin Jie had survived.

"At that time, the worst hit area of the financial crisis was in the United States, when silver was the main export country in Europe, so it was lucky to escape the first shock of the financial crisis."

Chang Hao said.

In 2010, international buyers generally made replenishment, and the business of silver cleaning became flourishing.

But in 2011, the situation reversed, Japan's major earthquake, the European Union deeply in debt crisis, the US economy has not climbed from the bottom of the valley, the three largest export markets of silver, 7, and August orders have emerged.

"Compared with the same period last year, the amount of orders in August was basically the same, but the amount of orders actually dropped by 5%, excluding the increase in product prices.

The situation in the second half is not optimistic. At present, we still have one and a half months of order vacancies. "

Chang Hao said.

In fact, it was not only Yin Jie group.

Earlier, the National Bureau of Statistics announced in August the Manufacturing Purchasing Managers Index (PMI), the new export orders index's decline confirms the weak demand of external demand.

Data show that in August, the new export orders index fell 2.1 percentage points to 48.3% last month, which is the first time the index has fallen to 50% of the contraction range since May 2009.

I can't afford to get rid of a large bill.

Unlike the 2008 financial crisis, today's banking sector is facing not only external market pressures, but also domestic costs.

"Cotton prices have risen 3 times in the past two years. Although cotton prices have dropped slightly, they are still at historically high levels, with no significant reduction in costs.

On the other hand, customers such as the United Kingdom and Greece are squeezing orders, and the cycle is obviously shortened. Half a year's basic disappearance is missing. Most of them are short tickets for 3 months.

Chang Hao looked very helpless.

{page_break}

Weihai bettong Toys Co., Ltd. is a pure export company. Its products are mainly sold in Europe, America and the Middle East.

Liu Xinying, a company employee, told reporters that generally speaking, labor cost accounts for 10% to 15% of the total cost of the enterprise, and the rise of wages has become the second largest source of higher cost.

"Our factory has more than 70 employees. Last year, the basic monthly salary was 1500 yuan, and this year it has reached 1800 yuan."

Even so, recruitment is still very difficult and the staff gap is as high as 30%.

Hou Jigang, manager of Ji'nan Kaifu Rui Bearing Co. Ltd., admitted that the biggest problem for enterprises is capital.

Because the company premises are rented, and bank loans often do not accept operating leases.

"Not long ago, a customer wanted a product of 5 million yuan, and profits and customer deposits were removed, and the company had to invest about 3000000 yuan.

As a result of not getting so much money at a time, a large list was pushed away.

Speaking of these, Hou Jigang still feels pain.

In order to live, "lose money must be done".

"Customers give you the price of QQ, but let you give him a BMW, can this business be done?"

In response, Diao Xuebin, manager of the three way Food Co., Ltd., Weifang, replied: "we must do at a loss, and it is our primary goal to live."

Diao Xuebin's words show the frustration of many small and medium-sized export enterprises.

In addition to the rising cost of raw materials, labor and financing, export oriented enterprises generally face the pressure of appreciation of the renminbi.

In August, the central parity of RMB against the US dollar reached a new high in the 23 trading days, the 11 exchange rate reform, and the RMB exchange rate increased rapidly in the short term.

When the exchange rate was announced in July 2005, the appreciation rate of RMB against the US dollar was 27%.

Since 2011, the appreciation of RMB has been about 3.7%.

Reporters found that most export enterprises would lock in an exchange rate when they took orders. At that time, there might be a profit of 5% to 10%. After a series of processes such as procurement, production and delivery, the exchange rate has changed after several months, and the net profit margin may be less than a few percentage points.

Even so, foreign customers are still struggling to keep prices down.

Diao Xuebin told reporters about such a thing: this year, the price of frozen strawberries in China is about 7600 yuan, while the price he sells to customers is only 8000 yuan / ton, and the actual loss of the company is 300 yuan per ton.

Although in Diao Xuebin's view, this is undoubtedly a kind of "selling blood" behavior, but it is helpless.

"Playing the international market is not as simple as eating this dish instead of the dish.

Now, the external demand market is not active, and customer demand is not strong. Everyone is scramble for orders.

He added, "the reason for losing money is that the market is lost and it is hard to find it again."