Foreign Trade Clothing Enterprises Pay "High Tuition" &Nbsp; Question The Domestic Market.
The survey shows that the average operating rate of clothing enterprises in Guangdong is 71.8%, and the operating rate of domestic enterprises is close to 80%, while the average operating rate of export enterprises is only 63.3%.
A small number of enterprises choose to increase the proportion of domestic sales to alleviate the crisis, but most export enterprises say that domestic sales are difficult and large investment.
The slogan of the export of clothing industry to domestic sales has begun to be questioned recently.
Behind the difficulties is the fact that many foreign trade clothing pays "high tuition fees" and finds that the effect of export to domestic sales is not so good as we all imagine.
Case 1: domestic market does not give force to enterprises to do foreign trade
Hangzhou
Hanlong Weier Garment Co., Ltd. was founded in 1988, the old foreign trade clothing enterprises.
In late July 2005, many foreign trade enterprises in Zhejiang changed their usual practice in the peak season of export and began to focus on the domestic market.
Hanlon Will is one of the early test of water trade.
Heavy investment in tens of millions of yuan, from the domestic trade team to the channel, are brand new, after a series of integrated operation, Hanlong Weier clothing opened three stores in Hangzhou, in Liaoning, Fujian, Jiangxi and other provinces have the general agent, the national stores opened more than 10 stores.
However, by the end of last year, these stores did not get much improvement. Tens of millions of dollars had to be invested. Finally, the stores could only be closed down.
After that, foreign trade enterprises also have their own advantages, such as more opportunities to contact foreign businessmen, relatively standardized operation and production, which may be more suitable for discerning customers' appetite.
This strengthens the firm's determination to concentrate on foreign trade.
Doubt:
Domestic market
Difficult road
In micro-blog, many clothing practitioners have expressed their views on the domestic market, which are sad, puzzled, and pondering.
Bloom three Kyrgyzstan: accompany aunt to see the market in the clothing market around the railway station.
Find: Wow!
Fellow workers are fellow townsman!
The foreign trade market is sluggish, and now it all focuses on domestic sales; the market is close to saturation, the industry is too competitive; the RMB keeps rising and the foreign exchange shrinks; fortunately, I have not inherited my father's business, otherwise I will be short-lived for several years. Looking at the aunt who is no longer young, running around in the hot sun, I can feel a little desolate and sad.
Ying Rui Heng richforever:
For me, foreign trade is mainly for service, while domestic sales is mainly for marketing.
There are two completely different procedures.
Therefore, despite the worsening environment of clothing trade and the increasingly thin profits, I insist on doing so.
foreign trade
。
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