Shaoxing'S Dyeing And Weaving Culture: The Creative Fashion Show Is Colorful.

At the end of the fashion show, the creative industry base of China Light Textile City is responsible for hosting the show's treasure fashion design studio, showing the new fashion version, which has become a hot spot for merchants. Over 80% of them are bought by customers in the United States, Australia and other countries, and the most expensive fashion version has been sold to over 10000 yuan. This price is almost ten times that of five or six years ago.

　　 Designers launch Barge cargo Make a hot demand

China Textile City is a giant textile market with a turnover of nearly 80 billion a year, ranking the first in Asia. However, nearly twenty thousand merchants sell more and more fabrics. The profit earned every year is only 50 Fen to a dollar per metre, and only a small proportion of the profits in the apparel industry value chain.

Pure "selling cloth" can only earn that hard money. Therefore, since August 2008, the textile city has started the construction of the creative industrial base, and used the magic power of cultural creativity to "turn the stone into gold."

"By the end of 2010, our base had gathered more than 60 creative enterprises and workshops, mainly engaged in textile and garment design, fabric design, pattern design and textile software development. Last year, the output value exceeded 20 million yuan. Base has won the best park award of China's creative industry in 2010. " Lou Gangqiang, director of creative industry service center, told reporters.

"Our studio specializes in carefully packaging fabric suppliers to help them get orders more easily." "For example, our designers will help designers to design the most fashionable clothes according to the needs of the clothing companies, and then make product manuals and corporate promotional brochures, and even help them to display the exhibition hall and help them catch the customers' mentality," said Senari, director of the clothing studio.

AI will tell reporters that they have 6 formal designers, of whom two are from Shanghai's Italy brand clothing enterprises. They can grasp the most advanced international market. Prevailing fashion 。

A fabric manufacturer in Keqiao, who is not professional enough to grasp the popular trend, causes a lot of inventory. "The boss was very anxious when he found us. Let's solve the inventory of thirty thousand meters. These are all over the season dark red printed spring fabrics. They were not fashionable at that time, it was almost autumn, and it was even harder to sell. AI will say, "our designers have made these fabrics into a windbreaker with high throwing sleeves, high waistlines, small round neckbands, and a large number of skirts. Customers are heading to clothing companies. Promote At that time, the other side was very satisfied, and never thought that it would be a barge for the season.

　 Instant animation fitting, making slow design fun.

Many textile manufacturers in the textile industry have strong production capacity, but they always fall into homogeneous competition. When a large garment enterprise is trying to make clothes for the season, it is often seen by dozens of fabric suppliers, but there are not many fabrics in their hands.

How to make merchants stand out? Technology is also a powerful weapon.

Since last year, the fame of Yi Meng Yuan Creative Design Co., Ltd. has become more and more popular. They have developed a set of virtual speed distribution system, and moved the design and production of cloth samples to the computer. "We have 3D fabric storehouse, clothing style storehouse, collecting thousands of knitted fabrics and clothing styles that are popular internationally. At the same time, we also employ professional knitted fabric designers and fashion designers. We can help merchants transform their creativity into works according to the needs of merchants, and make Flash animated instant fitting and fashion show on computers." Wang Sufang, general manager of the company, revealed that this shortened the costume design cycle which required ten days and a half days to one day. At the same time, a variety of expression styles are designed for the same knitted fabric, showing in different forms of video and picture album.

Mr. Yu, the fabric designer of the Zhejiang run group, has selected two patterns of "Yi Meng Yuan" and asked to make a costume picture book in accordance with the pattern. "Before, when operators develop new fabrics, they often go to the street sewing shop to make sample clothes and hang them in the window. The whole process takes too long and costs too much, and it is not easy to attract eyeballs." Mr. Yu said, "now, it is easy to see your own ideas on the computer, and there are many kinds of customer satisfaction. It is convenient and quick to organize the batch production."