Evolution Of Fashion

The twenty-sixth session attracting worldwide attention

As a fashion pursuer, creation and consumer, college students are the main force of the whole social group.

"Charming Baoan, fashion and big wave" has set up a communication platform. Leaders, experts and entrepreneurs in fashion industry and related industries have actively engaged in interaction and discussion, and have made a high-intensity brainstorming and wisdom guidance for college students who are about to enter the society.

College student force

Everyone loves beauty.

Fashion and civilization are the unremitting pursuit of mankind for thousands of years.

Clothes are carriers, and fashion designers are the dancers who play scissors.

The success of a brand has many other factors besides design and product.

For me, our inspiration comes from our life, from our understanding of life, the concern, observation and attention to life, from good wishes and aspirations.

Every year and every session of the school of design and art, 35 young people are struggling to create their original brand.

My 07 elder brother Lin Nan Nan is one of the first graffiti culture scribbling in Shenzhen.

How should a fashion designer measure sensibility and reason?

I think that sensibility and rationality should be merged, sensibility is the first, and reason is the first.

Designer is not a painter, he can not freely spread, must take into account the cost, consider the later time, consider the function, details.

Society needs not only diversification but also differentiation.

Chinese culture has a long tradition. We must return our spirit to Chinese culture.

I have participated in a survey on the cognition of fashion trends among college students. The questionnaire analysis shows that 30% of students do not pay attention to fashion trends, and even have a kind of conflict. They think fashion is flashy, luxury, that is, playthings of dandy, and there is no need to pursue fashion.

But in this part of the students, 75% of the students are unable to pursue fashion because of economic reasons. 80% of the students are willing to understand fashion, and 60% of them think they are fashion conscious. They will buy magazines such as fashion, Ruili and SIZE regularly, understand the trend of the magazine through these magazines, learn to dress and dress up, and be familiar with social etiquette.

10% of the students are passionate about fashion trends. They believe that fashion is an essential part of their life.

As a consumer, the huge group of students plays an important role in the development of the fashion industry.

How does the brand lead the local fashion trend among college students?

Good brand works must take life as the background of the times, just like the Universiade that we are concerned about now, it has pushed the sports wind to the top.

The times are different, and the contents are different.

But the inheritance behind us has always been like this.

In life, everyone is their own director, from students to designers must have their own style, there will be a process of looking for themselves.

The college designers who have just entered the society must constantly discover themselves.

I believe there are many young people who share my dreams. They are flourishing in the long history of China. Young people who dream of dreams not only realize design, but also realize their dream of life.

"Fashion index" boost

According to statistics, about 10% of the total retail sales per year are sales of clothing.

According to this conversion ratio, the total retail sales of clothing last year will be around 200 billion.

With the rise of large-scale e-commerce networks such as van guest, dream bazaar and so on, the development of Taobao brand and the expansion of Taobao's online store brands will bring considerable potential for the development of the clothing industry.

Fashion index is an expression of behavior.

Clothing, clothing, accessories, colors, IT products, electronic products, entertainment, lifestyle in daily life can be pformed into an integral part of the fashion index.

In the near future, fashion index will become a valuable reference point in all aspects of clothing production.

This index will play an irreplaceable role in the establishment and development of industrial parks.

At the same time, it will become a valuable reference material for the development of clothing.

Transformation, adjustment and upgrading will be the urgent task faced by the garment industry. It is an unavoidable stage for the big clothing nation to become a strong garment country.

We must pay attention to several issues at this stage: capital, culture, products, technology, internationalization, mode innovation, industry chain development, e-commerce and fashion elements.

Speaking of pformation and upgrading, we have to consider what is going to be faced after the pformation and upgrading of the garment industry.

What we are facing is our future China market and the consumption of the global market.

Now, the post-80s college students are the main force of clothing consumption, and at the same time, after 90 is rising, they have to reconsider the ideas and values of the 80 and 90's consumer groups.

In this era of demand, how to launch a fashion index related to college students is particularly important for the clothing industry.

In the process of pformation and upgrading, we should pay more attention to the consumption concept of the next generation and the thoughts of the next generation of fashion, and really do a good job of fashion index. The development of the entire garment industry will be commendable and will play an important role in promoting pformation.

The reference function of fashion index to clothing product development, the reference function of brand positioning, the reference function of market policy, and the reference function of market management system will not be underestimated.

Nowadays, the development and brand positioning of clothing products rely more on their own development and sensory understanding, and constantly summarize, confirm and perfect brand initiatives.

In the near future, fashion index will help garment enterprises to increase design and R & D capabilities and enhance the strength of clothing brands.

China's clothing industry has entered the era of internationalization.

China's clothing market has become a part of the world's clothing market.

At home, Chinese brands and overseas brands are competing fiercely.

Any shopping center and consumer market can be seen that Chinese brands have been competing with international brands.

With the help of the fashion industry, many national brands are not inferior in the face of international market competition.

For example, Mass Phil, Song Li Si, lady house, and other brands, have carried out a positive confrontation with the international brand, and carried out an equal market competition and achieved excellent results.

China's apparel industry is now facing the process of changing from a large garment nation to a powerful garment country, from traditional processing mode to brand oriented and market-oriented type.

It is hoped that people who support the apparel industry and the clothing industry will continue to support and meet more challenges so that the fashion industry can cater for the needs of fashion in the future.

"Thick and thin" type quenching

Fashion carries innovation and dreams.

Diversified, interdisciplinary and comprehensive development is the first requirement for designers.

Designers should fully absorb all kinds of artistic accomplishments and draw on analogy so as to design excellent fashion works.

In addition to making students learn fashion design skills, excellent design institutes like Parsons college in New York also offer a series of teaching courses in jazz, classical music, art research, architectural design, media and other fields.

The first step of design is to study the design elements.

This research will be integrated into the whole design, not only for image research, but also for fashion prediction and discovery of customer's real needs.

After completing the whole series of conceptual design and Research on the target customers and fashion trends, we can create all kinds of important prototypes and sketches.

The process of plotting the original drawing is just as meticulous and time-consuming as the design research. We try to continue to describe the idea and constantly add and adjust the details in the design.

For example, in the small design series of "Baoan big wave new design", a total of ten sets of pairs are required.

Before I got satisfactory design results, I probably drew three to four hundred sketches.

Therefore, design is a complex improvement process.

Once the sketch is finished, look for the most suitable material.

Usually, when we design, we should often go to the fabric store to find some new and interesting materials.

After we want to know what we want to do, we create an emotional platform to express the emotions of the series.

After studying and sketching, we will begin editing and designing work.

From over hundreds of sketches, ten pieces will be selected as the final work and the visual effect diagram of the concept will be made.

We had better have professional drawing technology background, help me finish some more creative presentation, and form unique style material selection and printing, more visual display will be completed by playing board.

Then, sending the works to the factory to play board is a very important step, because it contains all the details.

It is a long process from concept visual effect to final completion of ready-made garments.

The first step is to expect the effect of the line, and finally to set the board. During this period, we should do the most perfect effect, and make the perfect cut part. Once completed, we will stitch and complete the shaping.

Finalize design is the last step and the most careful and meticulous step.

A lot of money is paid before that. If you don't want to screw up at the last minute, you should ask yourself to be more careful and patient.

Once all the clothes are perfectly integrated with the model, the body is perfect.

Next, the most exciting part is the T show, displaying all the research results and exhibitions in front of all the audience, winning the applause of the audience, hoping to clearly display the concept of the whole design to all the audience.

After the T show, the real brand promotion begins, which will be shown to the real crowd.

Through a lot of filming to show the effect of clothing performance and the idea of pmission.

Through the cooperation of models and photographers, the whole brand theme will be created.

The last step is to show the work to potential buyers.

We will create a brand of a series of products, send some samples to any shop that may show or sell our works.

Before I took part in the exciting fashion festival for college students, I won many awards from Parsons and industry in the 2011 Parsons women's Design Competition Award, and I had the opportunity to show my works at the shop in Fifth Avenue, New York.

If I have any fashion experience I can share with you, that is, concentration and continuous emergence.

Platform of "industry university research officer"

There are a variety of passers-by in the fashion stage, and only a few can really do well.

Those excellent brands have survived over the past century, because they have very good things, and these good things are recognized all over the world, and eventually become fashionable and luxury brands.

People will spend a lot of money to appreciate this way of life and products like this because they deserve to be done.

In fashion, we must have very good quality and a very good mechanism to choose.

Now students are very impetuous, because too many things, too dazzling.

There are many bait in the fashionable platform. If you really want to realize your life value, you must have a position in life, accumulate, accumulate and sacrifice something.

This generation of students needs more training and endurance.

They have dreams, dare to pursue, and have unstable characteristics in University.

Instability is good, and it is easy to go astray.

In the middle of fashion trend, we must promote the establishment of "industry university research".

In the construction of "industry university research institute", it is helpful to the development of students, and also helps the recruitment of talents in fashion organizations.

You can join the school more closely and consider how to create a campus fashion culture.

This is a very good guide, so that students find themselves in a lot of blurred areas to show themselves on this stage.

For many years, pure "industrial edition" development thinking has led to various kinds of thinking.

China's fashion industry needs to skim the traditional extensive growth mode in the new journey, actively integrate the scarce resources of creativity in the industry, pay attention to the investment in personnel training, design, research and development, and challenge the new growth height of China's fashion industry.

Relying on the perfect industrial chain and strong industrial cluster foundation of garment enterprises, through the operation of various R & D institutions and professional organizations, the research and development of various project subjects and the implementation of related innovation promotion activities, they are committed to becoming a bridge between production, learning and research. The establishment of an international platform for public technology innovation will play an important role in promoting the technological innovation ability, design innovation ability, brand innovation ability and industrial innovation ability of garment enterprises and even the whole industry.

Fashion or fashion models are used to create culture on fashion stage because there are more direct performances and more direct dissemination, so many people are doing it, but it is not directly proportional to the return and pay of the industry.

Therefore, I appeal to more enterprises, institutions and schools to build "industry university research" platform.

To be more precise, it is the platform of "industry university research officials". Without official support, "industry university research" is easy to become a mere formality.