Innovative Brand Cross-Border Cooperation Has Become The Focus Of Footwear Industry

Nowadays,

Brand cross-border cooperation: innovation and brand experience

In March this year, AOKANG formally signed the signing ceremony with SWAROVSKI, the world's crystal manufacturing leader, on the 2011 fashion week in Beijing. The crystal shoes, decorated with brilliant SWAROVSKI crystal diamond, were launched to create a brand new experience for women.

Then, AOKANG launched the "if you are the one" crystal shoes series, which is based on the perfect cooperation with SWAROVSKI. It combines the design concept of the famous TV presenter - "the TV month old", Meng Fei, "crystal pure love", which implies the deep meaning of "get happiness".

Under this series of innovative marketing initiatives, the market response of AOKANG crystal shoes series has achieved the desired results.

AOKANG group said that SWAROVSKI is the embodiment of nobility, elegance and taste in many people's minds.

The brilliant SWAROVSKI crystal color drill on shoes, supplemented by fashionable, comfortable style, and elegant, three-dimensional cutting, such outstanding creativity is easy to make young consumers palpitate, and will produce a brand new comprehensive consumer experience.

AOKANG's cross-border brand cooperation, Semir clothing has been trying since last year, and the market offensive.

In May last year, Semir copied the successful mode of cooperation between another clothing brand and Hollywood blockbuster, holding the Hollywood blockbuster "Iron Man II", promoting the Semir dress and Semir's brand concept by using film and television hotspots and popular culture.

This year, Semir and Barbara brand are working with Disney to create a new cultural experience for T-shirts.

Semir costumes related personage said, Semir's brand cross-border cooperation for the "strong alliance" consideration, the cooperation between the two sides in each other in the Chinese market effect has got the 1+1>2 effect.

In addition, some of the motivating factors of brand cross-border cooperation depend on the popularity or popularity of each other. Some can share existing resources, such as market resources, technology resources, etc., and some can produce new products through various cross industry cooperation, giving consumers a brand new feeling.

There are more and more cross-border cooperation cases.

General law of cooperation: a clear goal pattern requires innovation.

For brand cross-border cooperation, Wen has accumulated some experience in the past few years of practice, and is constantly thinking about the expanding space in this field.

Jiang Yihan, director of AOKANG brand promotion, said that the purpose of AOKANG's cooperation with SWAROVSKI is very clear, that is, to strengthen the image of AOKANG in women's brands.

Before the AOKANG brand, from the design to the promotion to the feeling of people are men's shoes.

With the change of the market and the change of its positioning, AOKANG has always wanted to balance the brand image from men's shoes to men's shoes.

SWAROVSKI is a well-known brand among women, including noble and elegant taste of women.

The cultural connotation of this brand, coupled with the new shoe style design of AOKANG, helps women friends experience the AOKANG brand and deepens the connotation of the AOKANG brand.

For SWAROVSKI, AOKANG's brand awareness and sales channels are also worthy of cooperation in promoting its own brand culture.

Semir costumes also emphasized the importance of cooperation between the two sides.

The company's stakeholders said that they knew clearly the advantages and disadvantages of their brands, and set the goal that they needed to achieve in the early stage, which would help the brand get more direct and effective results in the cooperation.

At the same time, it can also give the two sides the best advantage or advantage.

In addition, in the mode of cooperation, duration of cooperation and the choice of cooperative brands, AOKANG and Semir have concluded in their own practice: we should pay attention to the innovation of cooperation mode, cross border cooperation in many ways, and flexibly break the existing cooperation mode of foreign brands, and we need to find a win-win cooperation mode with the other party. We must choose a brand that has strong relevance to the brand and can provide relatively complete cooperation materials. If we want to integrate with the major events of the other party, we should pay attention to the matching date of the brand's topic event date and the promotion time of cross-border promotion.

On the shortcut of brand promotion, Semir costumes emphasize that if brand cooperation is able to take advantage of the topic events of cooperative brands, such as the public display of TV and the popularity of cartoon games, it can play the role of spreading the advantage and achieve twice the result with half the effort. Cross boundary products must maintain a certain scarcity, and promote the sense of value of cross-border products through special packaging, and arouse consumers' enthusiasm.