Carry Forward The Home Textile Culture &Nbsp; Advocate Brand Consumption.

2011 China (Wendeng) International Home Textile Expo and China home textile brand promotion conference opened in Wendeng International Convention and Exhibition Center.

* 2011 "Lu embroidery Cup" for Chinese University Students

2011 "Lu embroidery Cup" Chinese University Students' home textiles creative design competition takes the theme of "innovation, creativity and entrepreneurship" as the theme. Through competition mining and mobilizing the original design talents of colleges and universities, the exchange and cooperation between home textile enterprises and institutions can be promoted, so as to enhance the design and development level of home textile enterprises and promote the pformation and upgrading of home textile industry.

During the event, more than 10000 college students from 140 universities across the country competed in more than 1700 entries.

From September 18th to 20, after the final appraisal of the expert group of China Household Textile Industry Association, 2 gold awards, 6 silver awards, 10 bronze prizes, 30 outstanding prizes and 20 instructor awards were produced.

The famous city night party will have home textile purchasers from the Middle East, East Europe and East Asia to engage in friendly activities with Wendeng home textile entrepreneurs. Kazakhstan buyers perform Russian national dances, and the six languages of Britain, Korea, Japan, Russia, Germany and China are singing "Wendeng is my home" and other programs are highlights of the evening party. In addition, the organizers organized the theme song "Lu embroidery homeland" for the event, which will also be sung in the party.

The event was jointly sponsored by the China Household Textile Industry Association and the Wendeng Municipal People's government. Leaders and heads of China Textile Industry Association, China Household Textile Industry Association, China Garments Group Co., Ltd., China Federation of small enterprises, Shandong textile industry office, and leaders of Weihai, Wendeng, and relevant units were responsible for some textile industry cluster heads, some participating institutes, award-winning students and key home textile enterprises in Wendeng, and a total of about more than 2000 exhibitors and businessmen attended the opening ceremony.

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To highlight the inheritance of China's home textile culture and enhance the connotation and value of the brand is the characteristic of this exhibition.

The exhibition has specially set up the national textile arts and crafts masterpiece, the intangible cultural heritage of China's home textiles, the folk home textile art treasures, the Lu embroidery culture and so on, so that the audience can appreciate the home textile treasures in different periods, and have a direct interpretation of the evolution of home textile culture.

China's home textile brand exhibition area: the exhibition area is 6000 square meters, which mainly displays the products of 100 famous brand enterprises, such as Chinese famous brand, well-known trademark and famous industry in the industry. {page_break}

Exhibition area of Lu embroidery: the exhibition area is 1500 square meters. It mainly displays the development history of Wendeng embroidery history, Lu embroidery culture and Lu embroidery, including the origin of Lu embroidery, ancient embroidery, folk embroidery, Chinese and Western embroidery, Lu embroidery, modern embroidery and so on.

Wendeng home textile industry exhibition area: the exhibition area is 3500 square meters. It mainly displays the products of Wendeng scale home textile enterprises, especially highlights the brilliant achievements of the rapid development of Wendeng's home textile industry since 2005; {page_break}

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The exhibition area of the master of Chinese arts and crafts shows: the exhibition area is 500 square meters, mainly displaying the works and creative designs of 17 masters of Chinese textile arts and crafts, including the works of two masters of Wang Dian Tai and Zou Liyou in Wendeng.

China's home textile art exhibition area: the exhibition area is 500 square meters. It mainly displays Qinghai Tu embroidery, Korean quilt art, Nanjing Yun brocade, Tibetan embroidery and Thangka, Hunan Dong brocade, Guizhou Miao batik, etc., and nearly 1000 pieces of household textiles handmade by our city and other folk artists. {page_break}

"Lu embroidery Cup" exhibition area for creative design of home textiles for Chinese college students: the exhibition area is 5000 square meters, mainly showing 1500 entries of 140 colleges and 10000 college students.

Exhibition area of textile machinery and equipment: the exhibition area is 2500 square meters, which mainly displays the advanced textile machinery in the textile industry. The focus is on the machinery and equipment needed to upgrade in the pformation and upgrading of the domestic textile industry.

Exhibition area of home textile accessories: exhibition area of 4500 square meters, mainly displays yarn, cloth, sewing thread, spray glue cotton, lace and other home textile raw materials and curtain products;

China's home textile brand promotion activities

A total of more than 310 famous brands of 12 home textile industrial clusters in Guangzhou, Shenzhen, Hangzhou, Chengdu, Yuhang and Haining were exhibited at the exhibition.

In the process of exhibiting, in addition to exhibiting enterprises to carry out their own brand promotion, organizers will organize experts from the China Textile Association, and attend the media to evaluate the participating brand enterprises, so as to build an enterprise brand promotion platform and further enhance the visibility and influence of the enterprises.

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China modern technology home textile development forum, China home textiles master, master of Technology Home Textile Design Symposium

The organizers especially invited to the Chinese arts and Crafts Master, the contemporary Chinese cloud brocade representative Zhang Baohua, the deputy director of the Department of dyeing and clothing art design department of Academy of Fine Arts, Tsinghua University, and master's degree tutor, respectively, on the "modern application of Chinese auspicious patterns" and "from the perspective of the current design of the existing home textile design problems and suggestions for correction" to make a speech. The senior technical manager of the commodities Testing Co., Ltd., Dr. Gao Ming, an expert committee of China printing and dyeing Association, will also present a keynote speech.

After the end of the forum, the master of home textiles and master of home textile design will also conduct dialogue with key executives of key home textile enterprises, and give guidance to technological improvement and product innovation.

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