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    The Original Clothing Factory Is Bound By Anta.

    2007/11/20 0:00:00 10548

    Anta

    In the original clothing factory building of the Tian Tang institution in the East Village of Jinjiang, 5 garment production lines are in busy operation, and the sportswear on the production line has a significant trademark, which represents "Anta".

    "I no longer run my own clothing factory. Now this garment factory is working with Anta to produce Anta sportswear."

    Cai Tianshou, President of Tian Shou institution, told reporters.

    Anta has complementary advantages. "After the appreciation of RMB and the threshold of textile exports, our business is becoming more and more difficult."

    Cai Tianshou said he had to find another way out of the difficulties that lie ahead of many Jinjiang garment factories.

    Since last year, Cai Tianshou has been actively discussing cooperation with Anta.

    "I discuss with President Ding Zhizhong that we will live in the factory and workers. We will invest together, integrate resources, and make Anta brand clothes only."

    Cai Tianshou said.

    This proposal was accepted by Ding Zhizhong.

    Anta, which is in the stage of enterprise upgrading, has become a comprehensive sporting goods company, and has expanded from sports shoes to sportswear.

    Most of Anta sportswear is OEM produced by the Zhejiang garment factory, which is relatively finer in workmanship. But if you can find the suitable processing plant in Jinjiang, you can bring more efficiency to Anta.

    "For example, when Anta developed a new product, it got a bad result when it was taken to the factory. Now it only takes more than ten minutes to drive. It's very convenient to say hello if there's any problem."

    Cai Tianshou explained.

    Wang Zhiyong, assistant director of Anta clothing department, said that for Anta, this is also a way to expand its capacity on the basis of existing.

    In this way, Tian Shou garment factory and Anta embarked on the road of cooperation.

    According to Cai Tianshou, the new garment factory is renamed the Shan Ni garment factory, which is jointly invested by Tian Shou institution and Anta company.

    In order to meet the requirements of Anta's high-end products, Shan Ni garment factory has replaced the original equipment, imported advanced equipment from Japan, and introduced the management mode of Japan.

    The reporter saw in a busy garment factory that there were more than 20 sewing cars on the production line of more than 30 meters. Starting from the first working procedure, a garment had to go through many processes, and it needs to be steamed, ironed and tested by semi-finished products.

    Cai Tianshou said that many garment factories in Jinjiang did not make a living out of foreign trade barriers alone, but it was difficult to survive under the barriers of foreign trade. Instead of domestic brands, it was often difficult for them to achieve the quality of their products. In this case, the clothing factory used the advantages of workers and venues to cooperate with brands, which is an ideal way out.

    "This is actually a good way to integrate Jinjiang's local industrial chain, and it is a win-win for enterprises."

    Cai Tianshou thinks.

    It is understood that in Changting, Longyan, the new garment factory of Tian Shou organization is also cooperating with Li Lang in the same mode.

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