Clothing Tag: A Powerful Weapon To Enhance Core Competitiveness

In the increasingly fierce competition of homogenization, how can we put the tag into practice and let the tag become the propaganda window to reflect the brand integrity and enhance the added value of the brand, so that the tag will become a sharp weapon to enhance the core competitiveness of the brand?

In recent days, the reporter has done a good job of how to perfect the enterprise. Clothing label On the one hand, he visited the Quanzhou Shishi Office of the inspection and Quarantine Bureau, the Shishi Administration for Industry and commerce, the Shishi quality and Technical Supervision Association, and the national textile quality supervision and inspection center, Fujian workstation and many other textile and garment enterprises.

Speaking of clothing tag, I believe all consumers are not new. It is a brand hanging on all kinds of garments, which contains some information about clothing material, washing matters and so on. Figuratively speaking, the clothing tag is the eye of a garment. Though it is small, its meaning is quite significant. Xiao Yang, a member of the national textile products quality supervision and inspection center of Fujian station, told reporters that in his usual business dealings, he found that many small and medium-sized clothing enterprises in the city did not attach enough importance to the tag. Many of the enterprises that sold abroad to domestic markets were even more uncomfortable. They all reflected the harsh requirements of the domestic market for the tag.

Xiao Yang's statement was confirmed by Li Jinpai, head of the trademark and Advertising Bureau of the Municipal Administration for Industry and commerce. For example, Li Jinpai said, "now the clothing companies' clothing signs" water injection "has almost become a hidden rule in the clothing industry. No hair is said to contain wool, a little cotton is said to be 100% pure cotton, and some even use some innovative words to improve the selling point. Cheating can deceive people for a while, but it can not deceive people for a lifetime. For brand development, do we want to see the scenery for a while or make great progress? It is worth pondering. Li Jinpai spoke meaningfully.

The problem of non-standard clothing label is very prominent in the past few years. Clothing export The development of enterprises. Over the past two years, through the improvement, foreign trade enterprises have been growing rapidly, but the awareness of the enterprises led by the domestic market is generally weak. The globalization of China's garment market is a foregone conclusion, and no matter whether we go out or stick to our homeland, we can not avoid the problem of tag. How to fight a beautiful market battle in front of its own door, "hang tag" is a key point that can not be ignored. During the interview, the inspection and Supervision Bureau of Quanzhou inspection and quarantine bureau pointed out frankly that in the export garment enterprises, there were many examples of the serious losses caused by the tagging of the tag and the actual situation.

In May 2010, a family Clothing enterprise The tag is not consistent with the fabric in the label that is stitched in the clothes. It was brought to court by a consumer, resulting in a sharp decline in sales volume. In addition, at the end of the same year, a number of textiles in our city were left behind by the Saudi customs because the tagging components of the tag were not in conformity with the actual situation.

Although the clothing tag is small, it is a link between fashion itself and consumers. It is an inevitable product of modern fashion culture, and plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products. Therefore, if the tag is likened to the famous brand of fashion, it is more appropriate. However, it is regrettable that there are still a large number of garment enterprises that do not know enough about this point. Even some well-known fashion brands in China have not yet been registered, and this will give the speculators an opportunity.

JIM S brand design director Hui Wen long pointed out that with the improvement of clothing comfort, safety and functionality requirements, the tag will cover more and more content. Of course, it also bears the functions of instruction and guidance, such as ingredient content and washing instruction. Therefore, the standardization of tag is the direct expression of the development of domestic garment industry in line with international standards. Domestic enterprises must attach importance to the specification of clothing tag, because it is a powerful weapon to enhance the core competitiveness of the brand.