2011 China International Women'S Wear Exhibition Opens In Hangzhou

"2011 China International Silk Fair"

Since the beginning of this year, China's silk industry has experienced many problems, such as fluctuating raw silk prices, increasing environmental pressure and sluggish consumer demand.

At the same time, the international silk industry is developing towards high quality and diversified development, and the world silk industry is heading for a technology intensive road.

The reporter learned that during the exhibition, there will be more than 20 thousand outstanding products of China and international silk and women's garments, silk and women's fabrics, silk home textiles, silk handicrafts, garment accessories and so on. Invites enterprises, department stores and purchasing groups from over 20 countries and regions in the United States, Canada, the United Kingdom, Hongkong and Taiwan and 24 provinces and municipalities in Shanghai, Chongqing and Guangdong to participate in the exhibition, exchange and trade negotiations.

Undoubtedly, this is an excellent opportunity for Chinese silk enterprises to face the domestic and foreign market downturn.

Reporters at the exhibition site to interview a number of exhibitors of Chinese silk manufacturers, Chunan Qiandao Lake Cocoon Silk Development Co., Ltd. Wang Xue Gang told reporters that this exhibition will be a rare international exchange platform.

"It is the most important reason for our company to participate in the exhibition by" brand building and awareness raising, and at the same time, efforts should be made to establish links with international purchasing groups and businesses to explore overseas export markets. "

Another well-known silk business exhibitor, the head of the Huzhou Silk Road Group, said that in consolidating the original mass market, enterprises need to develop towards the high-end market.

"Take quality products, combine with high-end brands abroad, add more hi-tech and trend design in products, with a view to improving the added value of products, so as to make the enterprise brand more competitive."

"Adjusting the structure, creating brands and expanding domestic demand" is the work idea of the Ministry of Commerce in response to the difficulties faced by the silk industry since this year. Dou Jian Kai said that in addition to enhancing technological capabilities, creating brands and taking the "going out" road, government departments and enterprises themselves should also speed up the construction of silk silk marketing network and ensure the sale of silk products.

Shen Jian, vice mayor of Hangzhou, also introduced the development of Hangzhou silk dress industry at the opening ceremony.

In 2010, the total output value of Hangzhou silk dress reached 193 billion yuan, accounting for 17% of the total industrial output value of Hangzhou. In Hangzhou, there were over 300 thousand people in the silk dress industry, and already had a complete industrial chain from silkworm breeding to silkworm weaving, silk design, textile machinery manufacturing and so on. "Silk silk house, women's clothing capital" has become another "gold card" of Hangzhou city.

It is understood that during the Expo, there will be twelve series of activities such as the 2011 China International Silk forum, the 2013 silk fashion trend announcement, the China International Women's costume designer Grand Prix finals, the "Paradise silk, the Wulin clothing show" and so on.