Three Big Businessman Shijiazhuang Promotes The War &Nbsp; The Clothing Brand Becomes The Competition Goal.

Yesterday, a long lost business "fierce battle blockbuster" in the Shijiazhuang Staged, Wanda Plaza strong debut become a fuse, the involvement of this fierce battle is indispensable to the northerners group and the two power buyers. Although the northerners group celebrated the banner of celebrating the top 500 Chinese enterprises and the 15th anniversary shopping celebrations in the East, the two parties agreed to make the most cattle promotion on Friday. And this hard fought business war has not been seen in the provincial capital for many years. Industry insiders predict that because of Wanda's accession, the provincial capital business will enter the "new Warring States era".

　 Event

Wanda's strong debut brings many international cards.

Yesterday, the Yuhua Wanda Plaza, which has attracted much attention, appeared on the streets. Zhongshan Road, Yuhua Road, Huai'an Road, Jianhua Avenue and other provincial capitals were flown Wanda's banner on both sides of the street, showing their strength. Less than 8 a.m., Yuhua Wanda Plaza is already crowded with people. Thousands of people are waiting for the opening of the Plaza in Chaoyang.

Wanda Plaza, Yuhua, Shijiazhuang, is a large city complex developed by Wanda Group in Shijiazhuang, which includes thousands of thousands of cities. Department store Wanda studios IMAX, Huarun Wanjia, Gome, big singer KTV, big players and other 13 main stores and indoor and outdoor commercial pedestrian street, 200 thousand square meters of commercial area has become the largest commercial monomer in the provincial capital.

Not only is the largest volume, but this Wanda Plaza also brings many well-known international brands such as C&A, SASA, MOTIVI, Starbucks, Haagen Dazs, silver shark fishing and fresh buffet and Han Na Shan for the first time in Shijiazhuang. The McDonald's, KFC, pizza hut, Baoding guild hall and Guangming fishing port, which are familiar to consumers in the provincial capital, are all settled.

In addition, Yuhua Wanda Plaza's sales promotion activities are also known as unprecedented. Thousands of department stores are full of one hundred to one hundred, gourmet half price storm, 36 Ipad2 open all day, 10 yuan to see blockbusters. Some of the international famous brand clothes that do not discount at the same time also offer a big discount. Rich formats and favorable prices bring strong earthquakes to provincial capital business.

　 Present situation

Three big businessman "fighting the law" provincial capital, great strength competition

Yesterday, all the department stores, supermarkets and electrical appliances stores of the northerners group, on the grounds of "Celebrating the northern people's group once again won the top 500 Chinese enterprises", also launched a large-scale promotion with the theme of "feast banquet sword". The sale of supermarkets and supermarkets in the northerners group is all over the provincial capital, so the joint sales promotion has swept the whole city. The promotion effort is described by Liu Jun, director of the planning office of the North China stock exchange. It is "very strong" and is the biggest after May 1, which is not inferior to the anniversary of the Norman Group. And the supermarket of the north country is playing the slogan of "the biggest bull" in history. Yesterday, with the background of the Ginza group, the East Shopping Center also made the first comprehensive effort after the redevelopment of the store, and it was called "the greatest strength in the past 15th anniversary years".

It can be seen that the three big businessmen are full of "shopping spice" in the promotion war. In terms of price, the reporters compared the department stores, the northerners group was 200 yuan to send 200 gift gold cards and electronic red packets, and the brand was very large. Brands such as Nike, ADI and so on seldom joined the activities. They also joined the 1:1 collection camp all the way. Look at east shopping, 100 yuan to send 100 cash cards plus electronic red packets, cosmetics, jewelry are also different concessions. Wanda Plaza, because of its many formats, is rich in sales promotion. Among them, thousands of department stores are full of 100 yuan to send 100 yuan coupons, and the clothing brands in the pedestrian street are setting up their own preferential rates.

On the gift giving ceremony, the three giants also took out the money, the Bei Ren group launched hundreds of iPad2 to draw the lottery, the East purchase was iPhone4, iPad2 and so on, and the winning rate of 1/1000 and one percent was very attractive; Wanda was the 7 raffle win iPad2 all day.

In the business hours, three families also played a "night fight". The Norman Group for 23-25 days, three days in a large scale, thanks to the late night business until 23, and the promotion efforts at night were also fully upgraded; the East Shopping night fight to 22:30; Wanda opened its business yesterday, according to the passenger traffic opening time extended to 24 hours.

On the brand, Wanda has brought C&A, UNIQLO and other famous clothing brands to the national chain, bringing the shops such as Starbucks, silver shark, fish and buffet, and other cosmetics shops, bringing Starbucks and silver shark fishing buffet and other food brands; while the east shopping group has just rebuilt and transformed dozens of brands, and the number of brands in the North group is no match. brand Si Yanli took the lead in the world. It can be seen that clothing brands, cosmetics and so on are three competing places. {page_break}

　　 Result

Brand low prices, consumers shouted

Yesterday, consumers in Shijiazhuang were too addicted, but a citizen laughed, "business in provincial capital has not been so busy for a long time, and no one knows where to go."

The opening of Wanda Plaza has ushered in a tidal flow of passengers. By more than nine in the evening, the traffic volume has exceeded 400 thousand passengers. The two ladies arrived with two big shopping bags, "I bought six clothes today, bought three pieces for myself, three pieces for myself, and spent 1000 yuan altogether." A lady showed her "harvest" to reporters. Another woman bought clothes, cosmetics and trinkets, and also filled two shopping bags. She said: "compared to the original shopping malls in Shijiazhuang, Wanda Plaza clothes are cheaper. It's good. It brings more choices to consumers. "

Last night, there were many people in the shopping mall and shopping center. Reporters in the North City Mall, many customers are directed at 1:1 to accept electronic check big brand to go, many often do not discount brand counters crowded. "Sports brands like Nike and Adi usually do not discount at all times, so they see the advertisement of the north people deliberately." When it comes to the three fight, the public, Ms. Zhang said, "competition is good, and the public can get more benefits."

　 Influence

Capital business will enter the new Warring States era.

The opening of Yuhua Wanda Plaza will undoubtedly enhance the overall level of Shijiazhuang's business and let Shijiazhuang truly usher in the era of shopping centers. This is not only because Wanda Plaza brings more and better brands, but also because of the one-stop life experience it brings. At the same time, the opening of Wanda Plaza will change the pattern of lack of large business matching in Yuhua District of Shijiazhuang, further expand the commercial capacity of the city and enhance the image of Shijiazhuang provincial capital.

It is reported that in the next 35 years, Wanda Plaza will open two more in Shijiazhuang and will start construction next year.

With the background of the Ginza group, the Ginza group can be heard in the business community of Shandong. The next step is to expand the site.

The strength of the northerners group in Shijiazhuang is in sight. The department stores, home appliances and supermarkets are doing well in the various formats of the provincial capital. In addition, the pace of expansion of the northerners group inside and outside the province is also accelerating. Baoding, Yangquan, Xingtai... Great strength and great strength.

In addition to these three giants, Gome and Suning appliances have also maintained an offensive posture; supermarkets, Carrefour, WAL-MART, Tesco will be Naga Naoi, Le Tai shopping center is also stepping up construction. Cao Runting, a Hebei Federation of Commerce, believes that in the next few years, Shijiazhuang's business will enter a new Warring States era, and the public will benefit from this dispute.

- sales and discount activities in the mall attract many customers.