Yi Qi Brand Exclusive Interview: How To Allow Mothers To Spend Ten Months Comfortably

On the second day of the Southern China Wedding Baby show, the reporter interviewed Ms. Tang Quanhui, general manager of IQQI, and Mrs. Cao Xianyu, a Korean brand designer, at the Yilu brand exhibition hall.

Net reporter: Hello, Tang! Hello, please talk about what a famous brand is to be a prospective mother. What is the history of the brand?

Tang Zong: Hello! In the seven years of the introduction of the underwear for pregnant women, the brand's professionalism in the design and fabric selection of pregnant women has made consumers feel comfortable when trying on every underwear. It has created a good reputation for pregnant women's brand underwear. At the same time, our market share is very good. After years of brand development, our products have been sold around the world. Our main business is underwear for pregnant women. We are the first brand in this industry. In the future, we will continue to build underwear brand.

Reporter: can you tell us about our sales and operation mode?

Tang: at present, we use distributors and agent sales mode. The product network covers the big cities like Beijing, Guangdong and Shanghai. We have begun to pay attention to the new sales mode of e-business.

This year, we started the sales mode of the store in Guangzhou and Shenzhen. There are our sales counters in all the shopping malls all over the country. Underwear for pregnant women is worn for a short time, and underwear for pregnant women is very small. In the market of underwear for pregnant women, we are very professional, and our channels are very extensive. This is our domestic sales model. In foreign countries, the main way of sales is to develop agents.

Net reporter: what are the next brand promotion plans?

Tang general: our previous promotion mainly focused on infants, pregnant women's print media and magazines, but with the emergence of new media, professional mothers' Forum and e-commerce sales platform, we will launch into the network, which is a plan to promote the brand by using the media. At the same time, with the deepening of the brand, because brand promotion is a long and continuous process, we will increase the input of consumer interactive experiential marketing. For example, at the exhibition, we try out activities to enable consumers to feel the comfort and green health of the products. Today, we are about to launch a pregnancy photography competition, which is also an interactive experience brand culture marketing, and welcome you to conduct on-site interviews on this launch ceremony.

Net reporter: finally, Tang will give us two words to our website members and netizens.

Tang: I hope you can better develop the enterprise through the platform of the world clothing and shoe net. At the same time, in cooperation, we should help each other and put forward some practical suggestions. Finally, I wish you all good health and a happy heart.