Japan'S Casual Wear Brand &Nbsp; Meng Long Lido First Entered China.
Feeling North Africa's dream journey opens the door of Shanghai's romance
Japan
Leisure time
The clothing brand Bou Jeloud (Meng long Lido) held a series of brand theme activities of "Bou Jeloud (dream Lido)" - "North Africa" in Shanghai, marking the official landing of the brand in the Chinese market.
Bou Jeloud (dream Lido) is a famous Japanese casual wear chain brand. It was founded in Japan in 2001 to provide Mediterranean style casual wear for women of mature age of 25~45.
The core product is a mix and match series with printed dress as the main body. It is good at flower pattern design and has the styles of adapting to all kinds of shapes.
Bou Jeloud (Meng long Lido) in 2010, its annual turnover in Japan amounted to 3 billion 800 million yen, and its products were divided into five series: Bou Jeloud (Meng long Lido), Bou Jeloud (Meng long Lido) Luxe and so on. The brand was dominated by direct shops and large shoppingmall. As a fast fashion brand, it has gained rapid development in recent years.
At the beginning of this year, the company set up the Shanghai Jiai Trade Co., Ltd. in China. Mr. Xiao Qun was the managing director of the company.
The name of Bou Jeloud (dream long Lido) is derived from Bou Jeloud in North Africa.
bou jeloud
God gate is also the word "gate" in Morocco language.
It is said that as long as women step into this door, they will indulge in it, and begin to reexamine themselves, so as to discover the beauty that they never notice.
Bou Jeloud (Meng long Lido) is committed to creating a fashion, redefining the belief of exclusive personal beauty, opening a door for contemporary women to discover personal charm.
At the same time, this is also a legendary door. It is said that if women enter this gate, they will be infatuated with it, reexamine themselves, and discover the beauty that they never notice, so that they can get eternal confidence.
This is also the belief of Bou Jeloud (dream Lido) brand.
Bou Jeloud (dream Lido) is different from elegant and unique prints and unique styles, so that women of different stature can find confidence in this door, so that women in the new era need not worry about being tall and short.
Stepping into the door of Bou Jeloud (dream Lido), you will see different self and find the most beautiful self.
It advocates FLEXIBLE, that is to say, the same dress is suitable for all women. No height restriction, fat and thin comfort, no matter what kind of body you are, you can see the perfect you and the most beautiful you in the same dress, thus adding self-confidence to yourself.
It is reported that Bou Jeloud (dream Lido) is the first one in China.
Concept counters
The store was completed in early September in 3F, Shanghai's Jiu Guang Department store.
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