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    Guangzhou World Trade Clothing City Begins To Build A One-Stop Clothing Trade Template.

    2011/9/26 13:02:00 51

    Scale Upgrade

    According to incomplete statistics, at present in China

    scale

    There are more than ten thousand garment wholesale markets, with annual turnover ranging from tens of millions to tens of billions of yuan.

    On the other hand, with the retail formats such as shopping centers, large supermarkets and hypermarkets appearing in China, the wholesale market of clothing has begun to shrink due to its obvious advantages in terms of business mode, service function and logistics distribution.


    The head of the China Apparel Industry Association believes that "5 of the clothing wholesale centers that have been famous for their new styles and low prices are losing money.

    And finding a new way has become the common goal of the wholesale clothing market.


    As Wang Yang, member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong provincial Party committee pointed out, after 30 years of rapid development of reform and opening up, Guangdong has entered the pitional period of economic and social development. The traditional mode of development is difficult to continue. The task of promoting scientific development and changing the mode of economic development is arduous and urgent.


    The wholesale mode of old clothes will soon be eliminated.


    According to the head of the China Garment Industry Association, according to the development characteristics of China's garment wholesale industry in the circulation industry, the Chinese clothing wholesale market is divided into two stages.


    The first stage is the middle of the 80-90 century of last century, which belongs to the development stage of garment wholesale industry.

    At this stage, there is a shortage of commodities and a single distribution channel. Consumers buy clothes basically to buy them from state-run businesses and supply and marketing cooperatives, as well as some stalls of small commodity markets and farmers' markets.

    With the development of the economy, the wholesale clothing market has begun to sprout and present the primary form of the wholesale clothing market. However, there has not yet been a large-scale clothing wholesale business circle.


    The second stage was in the middle and late 90s of last century.

    upgrade

    Development period.

    At this stage, the types of commodities began to enrich, and the wholesale market of clothing began to upgrade in the first stage and played a leading role.

    The performance is pformed from roadside stall to enter the shed, and the building is converted to building management. The small businesses of clothing are concentrated together and guided by the unified planning of the government.

    By 90s, it began to become more and more large-scale. There appeared a wholesale clothing market represented by Guangzhou white horse and Dongguan Humen Fumin. Its wide network coverage capability stimulated the rapid development of garment enterprises.


    Nevertheless, Hu Gang, a professor at Jinan University and a member of the China Urban Planning Society, said: "in the face of increasingly fierce competition, more homogenization and higher costs, the annual volume of traditional wholesale clothing market is getting worse and worse."


    A one-stop clothing business platform in the automobile business era


    After entering the twenty-first Century, with the continuous upgrading of the garment industry, the continuous penetration of new marketing channels, and the awakening of brand awareness, especially in the era of China's economy entering the automobile business era, the modern logistics industry has flourished, and the new generation of clothing trade platform has been born.

    {page_break}


    Such as the new generation clothing trade city located in Guangzhou Liuhua business circle, Guangzhou world trade clothing city is such a platform.

    Reporters learned that the project has 280 thousand square meters of construction scale, nearly 3000 shops and office rooms of the super large scale, nearly 20000 square meters of logistics distribution center, about 3500 parking spaces, nearly 7 meters of berth height design, will be built into a one-stop clothing matching business platform.


    Unlike the traditional wholesale market, Guangzhou world trade clothing city draws on the successful shopping mall model in the Pearl River Delta and Yangtze River Delta. The project breaks the traditional single professional market limitations, and brings together commercial and trade complexes of clothing and apparel brands, foreign trade clothing, underwear, wool, shoe city, leather city, boutique and other complex formats. At the same time, "unified planning, unified identification, unified information platform and unified guidance of logistics and distribution" will be implemented for all professional operation areas.


    After the construction of Guangzhou world trade clothing city, there will be 280 thousand square meters, of which there is a nearly 10000 scale brand publishing center. In the future, it will hold several exhibitions, design competitions and shopping festivals and exhibitions once a week or more through its exhibition and Trade Center.

    At the same time, the electronic commerce platform, the world trade network market, all the customers are joined by the real name members, and extend to the upstream and downstream of the industrial chain and the sales chain based on the future nearly 10000 entity customers, unify the commodity information, and carry out unified distribution and unified settlement by the cooperative logistics company.


    Upgrading of clothing brand with one stop platform

    Take off


    At present, for the clothing industry, it is faced with tremendous pressure caused by "manufacturing".

    Only by taking the road of brand creation can China's garment industry leap quickly from "clothing power" to "clothing power".


    If Chinese manufacturing is pformed into China, the Chinese garment industry will gain more benefits in the international garment industry.

    The process of creating from China to China is actually an important process in the upgrading of clothing brands.

    Mike Hooke, Secretary General of the Asia Pacific apparel industry association, said.


    Hooke said that if China's clothing industry wants to go to the world, it must create more world famous brands in China.

    And Guangzhou world trade clothing city is determined to become a World Trade Center for creating more Chinese brands.


    According to the introduction, Guangzhou world trade clothing city, as a famous brand clothing wholesale market in Guangzhou, should provide the most professional, convenient and reliable brand promotion service with first-class management as the ensuing person. It will provide the most perfect and honest business platform for the majority of garment manufacturers with first-class standards.


    Guangzhou world trade clothing city has a very important position and significance in the Chinese garment industry. It will end the history of a wholesale market without a mainstream brand in China, and open a new era of Chinese brand clothing.

    In twenty-first Century, commerce was the integration and unification of big market, big circulation and great prosperity.

    The modern clothing industry is calling for a bigger stage, better environment and better atmosphere.

    As one of the largest and most complete brand clothing wholesale markets in China, Guangzhou world trade clothing city will become a professional platform for brand clothing fermentation through continuous cultivation.

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