Shenzhen Baby Economy Enters Golden Age

Last week, the 2011 Southern China international pregnancy baby products exhibition held at the Convention and Exhibition Center showed a fast growing industry - the baby and baby products industry.

China, which is in the fourth round of baby boomers, has become the second largest consumer of baby products after the United States.

Reporters at the exhibition area of 30 thousand square meters, the exhibition covered food, feeding supplies, toiletries, toys,

"New generation" parents pay more attention to product quality.

Reporters at the exhibition site found that many young parents are pushing the baby car to watch the exhibition. They are very popular with many high-tech baby products displayed in the exhibition hall.

Xiao Lin, a Post-80 citizen, is very concerned about the quality and safety of baby products.

Her child has just been three months old. This visit is to buy a good crib for her children.

She told reporters that she had seen a statistics from the United States. It was said that over the past 10 years, many accidents caused by loose side bars of cribs had occurred, so she attached great importance to the quality of baby beds.

At the exhibition, she saw a smart electric baby cradle, but the price was high, close to 10000 yuan. She did not hesitate to place an order.

Jiang Chengwen, chairman of reed exhibition, believes that the only child in the modern family is such a treasure that the family is so delicate that many young parents are willing to spend money on them.

Now the parents of the younger generation after 80 have changed a lot in their spending habits compared with the previous generation. When choosing children's clothes, toys and food, the "new generation" parents usually put safety and quality in the first place, and often take some products with good brand image and relatively expensive prices as the first choice.

Jiang Chengwen also reminds production enterprises to grasp the consumption trend of the younger generation of parents, and make painstaking efforts in scientific and technological innovation, quality control and personality customization.

The baby economy is growing at an annual rate of over 30%.

Apart from showing a new trend of infant consumption, this exhibition also reflects the current popularity of maternal and child products.

According to a research report of the China pregnant and infant research center, China has reached 200 million children from 0 to 12 years old, and the "baby economy" is growing at an annual rate of over 30%. It is estimated that by 2015, it will reach 2 trillion yuan.

Taobao mall mother and child Sales Manager Qujiang confirmed this judgement with a set of figures.

She introduced that in 2010, the total consumption of children in China's urban children (0-3 years old) market was 721 billion 600 million, plus the rapid development of maternal products.

Taking Shenzhen as an example, the number of newborns in 2010 reached 168 thousand, which exceeded Beijing's highest birth rate in the first tier cities. In the last 5 years, the total number of newborn births in Shenzhen was 720 thousand, which was in the fourth wave of the baby boom.

Jiang Chengwen admitted that with the per capita income growth, economic development, market capacity is expanding, China's maternal and infant supplies industry is very optimistic about the development, there will be a bull market in the next 20 years.