Ningbo Fashion Exhibition To Accelerate The Pace Of Garment Industry

China's first suit, the first Chinese tunic suit, the first Western-style clothes shop, the first suit cutting book, these "first" all come from Ningbo, also become the pride of the local people's mouth, proud of their hearts.

Zhou Xueming, deputy director of the Ningbo economic and Information Committee, told an exclusive interview with reporters that the clothing industry has become the dominant traditional industry in Ningbo and has developed rapidly. But now, the innovation of product design, R & D and business mode needs to be improved, and the export ratio of international brand and independent brand is low, so the industry needs to pform and upgrade rapidly.

According to the reporter,

After 150 years of development, garment industry has formed obvious industrial advantages. Its industry is complete, its industrial chain is complete, its product structure is also reasonable, and has obvious advantages of industrial clusters and solid industrial foundation.

Zhou Xueming pointed out that the development of Ningbo's urban economy in recent years and the improvement of people's living standards are closely related to the development of Ningbo's clothing industry.

According to statistics, in 2011, the number of entrepreneurs of textile and garment production above Designated Size in the city decreased from 2036 last year to 933, but the relevant economic indicators still achieved positive growth except the absolute value of exports: the total industrial output value reached 123 billion 823 million yuan, an increase of 19.62% over the same period last year, and the sales value was 118 billion 438 million yuan, up 19.42% over the same period last year.

The value of export delivery was 43 billion 274 million yuan, an increase of 0.92% over the same period last year, and profits and taxes were 10 billion 379 million yuan, up 9.43% from the same period last year. The profit was 7 billion 465 million yuan, up 3.26% over the same period last year, and the assets scale was 113 billion 656 million yuan, up 13.86% over the same period last year.

In recent years, influenced by the international financial crisis,

The export of garment industry has declined.

The development of some local OEM garment enterprises in Ningbo is restricted.

In this economic environment, the pformation and upgrading of industries become the only way to go. Zhou Xueming pointed out that clothing enterprises should strengthen innovation, create their own brands, and increase the added value of products.

Faced with the trend of pformation and upgrading, Ningbo has built three platforms to promote industrial development.

The first is to use clothing festivals and entertainment fair to gather industrial elements for communication.

As one of the main activities of the Ningbo international clothing festival, Ningbo international costumes Fair has been developed by the government and industry. It has become a brand exhibition in East China. It has set up an activity platform for enterprises to expand their markets, trade and economic cooperation, brand cultivation, fashion publishing and information exchange.

Compared with the past sixteenth sessions, the exhibition shows innovation.

Zhou Xueming said, first of all, it was pformed from a simple urban festival to a grand gathering of the garment industry. Secondly, the municipal government's large event organizer was invited to the current industrial authorities to participate in the exhibition. From the status quo of display industry to the promotion of industrial pformation and upgrading, the development of Ningbo's clothing industry to collect advanced technology to promote the development of bottlenecks.

The second platform is Hefeng creative Plaza located in Jiangdong District of Ningbo.

It is understood that Hefeng creative Plaza is built by Ningbo Municipal Committee and municipal government to accelerate the pace of innovation oriented urban construction, upgrade the level of service industry optimization, and promote the upgrading of industrial structure. It is an important way to pform Ningbo from "manufacturing famous city" to "design city" and promote the optimization and upgrading of industrial structure.

The famous design companies, design studios, design and research institutes and well-known intermediary organizations serving the design entrepreneurs are selected as the key investment targets, focusing on outstanding design talents.

The international textile industry alliance, as the third platform for the pformation and upgrading of Ningbo's garment industry, promotes the effective interaction between universities and enterprises, combines the design concepts of Japan, Korea and Britain with the local areas, promotes the level of innovation and innovation, and speeds up brand building.

The designer will be sent abroad to step on the spot and combine the design concept with local characteristics.

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At the same time, we should strengthen communication with foreign design professionals.

It is reported that the Ningbo apparel industry "12th Five-Year" plan pointed out that in the future, we will focus on the role of the three driving vehicles of "design creativity", "brand building" and "two integration" to enhance the level of the whole industry.

Zhou Xueming said that in the planning, the future development of Ningbo's garment industry is not only the growth of quantity, but also the promotion of quality, that is, to increase the added value of products.

In strengthening

In the future, Ningbo enterprises will absorb professional talents, sales channels and accelerate the pace of "going out" by acquiring foreign brands in the future.

In addition, we should continue to strengthen talents and technological innovation, promote the application of new business models, and promote the upgrading and upgrading of the entire service industry.