Wenzhou Mall Children's Market Moves Towards High-End Brands

These days, Wenzhou Ms. Huang wants to add some autumn clothes to her son. When she goes to Yintai department store, she finds that the children's interesting hall has changed a lot -- many high-end brands of children have appeared. Reporters learned that the high-end children's clothing in recent years quietly expand camps in our city. At the moment, there are many high-end children's brands in Yintai and times children's districts. These new brands have good economic returns and introduce more high-end children to the mall. brand It provides confidence and protection.

　 1/3 high-end brand in children's district

In the side cabinet area of Yintai department store, the high-end brand of green children. In addition to previous BOLW, small attachment, bear and so on, recently introduced several new high-end brands for children. "Bean pole, FAM FAM, these two high-end Korean companies. Children's wear The brand has just opened, and the price is higher than the current clothing and love children's clothing. The head of the children's Mall of Yintai Department said that about 1/3 of the children's children in the 7 floor of the shopping mall belong to the high-end category. Just yesterday, the mall introduced 3 new high-end children's shoes brands, namely POLO, DKNY and GUESS. The children's shoes of these brands are presented in the form of combined shops, with different styles, ranging from 500 yuan to 2000 yuan.

The high end times square is no exception. After its major adjustment, the high-end children's brands such as Loredana, MINI JUNIOR and BOLW have been settled, almost all of them are high-end brands.

　 Children's clothing consumption increased by five thousand or six thousand yuan.

The earliest BLOW in Yintai opened a pair of children's shoes for 2000 yuan, a jacket 1000~3000 yuan, and a pair of trousers for about 2000 yuan, and the whole set was estimated to be 10000 yuan. "At the beginning, we were afraid of a high grade and few buyers. After all, children's clothes are thousands of dollars, not ordinary guests can afford. A person in charge of the seven floor of Wenzhou Yintai department store said. But in fact, after the brand came in, its sales were good, and its fixed consumer group was always there.

Bean pole salesperson said that a 5000 yuan consumption order is now commonplace, and the matching of children's clothing must cost $35000.

　　 The cartoon brand that used to "call the wind" is removed.

In a recent shopping mall adjustment, the cartoon brands such as Babu beans, SNOOPY, Betty, Mickey and jubilant, which had been "calling the wind", were withdrawn from Yintai department because of their declining performance.

The mothers who bought the Babu beans know that babua did not participate in the market a few years ago, and occasionally participated in a "400 yuan reduction of 160 yuan". The sales volume would be so good that even the clothes on the model would be stripped. "But the children's clothing is changing all the time. The attraction of cartoon brands such as Babu beans and Betty is not so attractive to consumers." Insiders say. The head office of the 7 floor of Yintai department store in Wenzhou said that the sales performance of children's high-end brands continued to grow, and the BOLW performance of the 3 year's growth rate increased by 50% over the past 3 years. The performance of ARMATEN (pictured above) is also very good. The Bean pole, which has just opened soon, has a sales volume of over 10000 yuan per day. On the one hand, the market of these high-end children's clothing is rising rapidly. On the other hand, parents' aesthetic standards and demands for brands are improving. Because of the restrictions of product development, the children's brands of cartoon images can no longer satisfy the parents' aesthetic requirements for children's clothing, so they are left out in the cold.