Uncover The North Shoe Production Inside: Fake Nike 320 Yuan A Box &Nbsp; Wear Three Months

Recently, Greenpeace released by the international environmental protection organization said that the products of internationally famous clothing brands such as Adidas and Lining were unqualified and contained harmful substances. In fact, Qingdao's market has been flooded with fake brand-name clothing and shoes, a Adidas jacket only sells for about 100 yuan, and the price of sports shoes is even cheaper, less than 100 yuan can be found everywhere. How did such a "famous brand" come out?

In order to uncover the production of kana brand shoes, reporters visited North China from September 22nd to 25 to produce fake brands. clothing The gathering place of shoes, Anxin County, Hebei, of which three towns in the county are known as "Northern shoes capital". In the three towns, the workshop of producing fake brand shoes is scattered on both sides of the road, and the door of the workshop is even open. Advertisements are everywhere. As long as the shoes are labeled with 5 cents, the inferior shoes become a big brand immediately, and the price increases as well. Insiders admit that counterfeit shoes are worn for 3 months, because the cost is there.

market research

Fake Nike 320 yuan a box, mainly sold to the field.

Reporters arrived in Anxin County in September 22nd. It is understood that there are thousands of factories producing shoes in three towns. Apart from some big factories producing their own brand shoes, a large number of enterprises are producing counterfeit brand sports shoes. The imitation brand sports shoes produced here are low in imitation, rough in workmanship, poor in quality, and small in profits. Many shoe factories become rich by small profits but quick turnover.

In September 25th, the reporter came to the three towns by car. On the two sides of the road, there were large brands of posters, and almost every village was like a production base. Almost all sides of the road were small shoe factories. One family was next to each other. The reporter roughly calculated that there were seven or eight shoe factories only 200 meters away. Almost every family engaged in shoemaking industry. After inquiring about this, the reporter came to the three shoe material market. What the reporter did not expect is that it does not look like a decent market here. The surrounding roads are dusty and the roadside is stacked with shoe material thrown away. From time to time, some brands of the exhibition hall can be seen on both sides of the roadside. The reporter walked into several houses and saw that the shoes placed on the walls and tables were almost all "famous brands". Everywhere, there were "Nike", "Adidas", "361 degree", "Lining", "kappa" and so on.

In a showroom, the reporter picked up a pair of Nike sneakers and observed them carefully. Genuine product Compared with these shoes, they are rough in their workmanship. Each brand has only a few different shoe types, which are slightly "hard" on the feet. The reporter saw a label on the back of his shoe, which says 320. The reporter was somewhat surprised and asked the boss, "how much is this pair of shoes?" "320 yuan." The boss's answer surprised the reporter. The reporter asked again to make sure that the boss said "jargon": 320 yuan is a box of price, one box has 12 pieces, the average pair of "Nike" shoes are only 27 yuan.

In a small workshop outside the exhibition hall, a pair of "Hongxing Erke" sneakers attracted the attention of reporters. The price of shoes is very cheap, 35 yuan. The shoe box of the shoe is marked with the name of a local shoe factory. The staff said, "when it comes to real estate, it has a name. The price of the real product must be very high. We can not afford to buy ordinary people, but we still want to wear famous brands, but we can only buy such a market.

In the three towns, large trucks that came to pull goods were everywhere. There are many foreign license plates, such as Inner Mongolia, Shanxi, Shandong and so on. Brand name 。 There are hundreds of workshops in the shoe city, including shoe pads, sole and artificial leather. In a shoe pad processing point, several workers are busy. "What shoes can we produce around us?" "What can be, is fake brand, quality may be worse, take the low-end route, basically sold to the field, do export."

Although people in shoe city do not shy away from fake brands, it is difficult to enter the workshop processing points. The local people's argument is that some journalists had been exposed before and alerted the commerce and Industry Bureau.

Reporter's secret visit

Poor shoes, 5 cents to paste a card into "brand".

Not only is it in the small workshop of three towns, but there are a lot of production and wholesale hanging cards in Anxin county. There are many wholesale and tag shops in the town of Da Wang, the county, with hundreds of thousands of brands, and can be customized at any time. For the production channels of these tag, the reporter understands that basically all of them come from Hebei Baigou, almost forming the industrial chain. According to the information provided on the Internet, the reporter randomly made a telephone call from the tag manufacturer. The other side tells a reporter, a tag needs 5 cents, if the quantity is large, it can be cheaply to 3 cents.

Although the industrial chain seems intact, some workshops have been hit hard. According to the records of the local industry and Commerce Department, before the Hongxing Erke company came to Hebei to investigate and collect evidence, risked their lives at night to sneak into the "Hongxing Erke" processing factory in Shanghai to take pictures and collect evidence. Li Kui encountered "Li Gui" and had to go through the form of unannounced visits. Subsequently, the industrial and Commercial Department of three towns in Anxin County, Baoding, Hebei, seized the fake Hongxing Erke sneakers with a value of nearly 200 thousand yuan. Subsequently, the fake shoes being investigated were burnt down on the spot, and the manufacturers were sealed off at the scene.

After Hongxing Erke playing "Li Gui" action, now the three towns fake hongerke less, but Lining, Nike, Adidas and other brands are still many. It is worth noting that although some small workshops have also registered trademarks. However, the registered trademark is only for the Department to check. The whole exhibition hall has only a small number of its own brand products, or a counterfeit brand. The reason is simple: fake brands sell well.

Reporters visited a number of factories, and when they proposed to visit the production workshop, they were rejected. In order to see the processing workshop, reporters did not directly look for the company's people, but from the back door into the company's workshop. The workshop looked a bit dark, but every sewing worker had a desk lamp in front of him to help the workers see where the cut was. About 100 square meters of rectangular workshop, there are more than a dozen workers are busy. Cutting and assembling are the majority of shoes that have special soles and shoes.

Reporters saw a worker sticking the "361 degree" brand on his shoes before sewing machine, and sewed up a pair of fake "361 degree" shoes. After asking the workers, the reporter learned that the factory made shoes were made in batches, and this group mainly made shoes of "361 degree" brand. After finishing the batch, they began to make a batch of brands. Almost one brand of shoes has only three or four editions. Every time we make more than one version, it will be more difficult to redesign materials, designs and so on.

A factory manager saw reporters in the processing workshop, somewhat dissatisfied, asked reporters what he was doing, and asked reporters to go to the manager's office, the processing workshop does not allow anyone to enter. The reporter asked if he had claimed that he had not produced the "361 degree" brand shoes, and asked reporters to "go out".

Industry broke the news

Any famous brand can produce only three months.

All kinds of brands can be built.

The reporter interviewed the local industry insider Zhang boss. Zhang said that he has made shoes for nearly 10 years, and has accumulated many customers in the past few years. Now he is mainly in the factory to catch up with the production schedule. "My shoes are exported to several provinces. Many cities have specialized agents in some markets. Because of the low price and good business, it is enough to make the orders that we owed this year."

Zhang asked the reporter where he was from, and the reporter said it was Shandong. He said that almost all the cities in Shandong were

We have been to several coastal cities such as Qingdao and Yantai, and their shoes are sold well.

The reporter looked at the shoes on the stage, and told Zhang boss that the styles of shoes were somewhat less. Each brand had only two or three different styles, with too few kinds and inconvenient selling. "We have many counterfeit brands," he said. "Indeed, there are not many styles of shoes, but our style is almost the best seller in the brand. If you think the style is small, you can bring a pair of shoes that you want to imitate, and you can make identical shoes in a few days. "

The cost of high imitation shoes is also very low.

Reporters carefully looked at the "Nike" sports shoes, said that the work of the sole slightly rough, the material is hard, some young students may not buy, playing basketball and running may feel uncomfortable when wearing, but also can not wear long. After listening to the reporter's opinion, the boss quickly explained, "don't look at the hard material of the sole, but it's absolutely fine to wear it for three months." The reporter expressed surprise at his three months. He continued, "this kind of shoes will wear for a long time. If you wear it every day, you will be able to wear it in three months. But for a long time, many places will surely relax or fall off. This is unavoidable. After all, the cost of shoes is here."

"The sales volume of such shoes is so good, and it is generally related to the quality of shoes. If a pair of shoes can wear for one or two years, the frequency of buying shoes will be low, but these shoes need to be renewed in a quarter. Maybe some people buy four pairs of shoes a year, so the profits are less, but they sell more."

When asked why he did not improve the quality of shoes, he said that the biggest difference between their shoes and the high imitation shoes produced in Fujian was that the grades of materials were different. But it is not difficult to improve the quality of shoes. It can be said that it is easy to buy expensive materials. The work of shoes is almost the same as that of high imitation, but in some details, such as cleanliness and glue thread, it can be processed as long as the employees are careful. Material money is only a few cents, but more employees are required to do the work. It takes much time and effort, and it costs 3 yuan for a pair of shoes. "High imitation shoes may cost more than 100 yuan at factory price, and sales volume is far from that of cheap shoes."

A small workshop produces 300 thousand pairs a year.

Zhang boss introduced that the three brand-name sports shoes in the town were updated very quickly, and many styles were no longer produced after several batches of production. The styles sold each year are somewhat different from those of the previous year, and the same shoes can not be sold in second years. In order to make the styles of shoes faster, they have small companies specializing in shoe design and development. As long as the counterfeit brand manufacturers provide the desired shoe type, or these small manufacturers provide their own shoes, they can be copied in a short time.

"Are our factories large in the town? How many pairs can you produce in one year? " "300 thousand pairs, not large ones." "How much is the profit?" "This is a trade secret. It's hard to say that the wages of workers are improving." In the exhibition hall, shop owner told reporters that a pair of shoes earn a few dollars, no problem, ordinary factories earn millions of dollars is normal.

Reporters learned that the three towns of these fake brand sports shoes, in Qingdao's Taitung night market, Licun walking street night market, commercial streets and other places can be seen. A pair of shoes with a ex factory price of 26 yuan is sold by people selling shoes at a price of more than 100 yuan. When they sell, they do not forget to take a hat. They say their shoes are stolen from the factory to guarantee the real goods.

When talking with shoe factory owner, he claimed that it was not difficult to build the shoe sole well. The material cost was only a few cents, but in order to minimize the cost and maximize the profit, he chose the lowest grade material.

About boots

Leather boots are actually artificial wool.

Reporters learned that there are some local jargon in Anxin County, such as asking how much the price of shoes usually refers to a box, rather than asking a pair. All brands have nicknames, such as "NIKE (Nike)" jargon called hook. A boss told reporters that the products of the three towns were some casual shoes and snow shoes with their own trademarks, and most of them were counterfeit brand sports shoes. The price of the shoe is almost the same as that of the manufacturer's own brand. Therefore, if you want to sell your shoes, you can only fake other brands.

The price of these counterfeit brand sports shoes varies from 20 yuan / double to 28 yuan / pairs according to the quality and the degree of simulation. The price of the box is 320 yuan to 400 yuan.

Autumn is coming unconsciously, and winter is not far away. Women's boots are beginning to occupy the market. In the three towns, there is no need for boots. Many workshops have started the business of imitation of animal skins and artificial leather. That is to say, these workshops provide leather for boot factories, which are very cheap. In a family leather workshop, reporters saw piles of artificial leather with various colors. Boss Liu also admitted that they were all made of artificial leather. "Domestic boots are made of artificial leather, leather is too expensive and no one buys it." There are also genuine leather boots, all exported. Foreigners only need genuine leather.

Liu boss gave the reporter a sample of his boots. "You feel this leather, this is made by them, the quality is good, and the sales volume is good." In terms of price, the artificial skin of 1 square meters is only 8 yuan to 10 yuan, and the cost is very low. "The boots made of these skins are all right. It's okay to sell in the mall. You can't see a thing without knowing it. "

Local government

Special online reporting platform for counterfeiting

As for the problem of counterfeit brand clothes, as early as the second half of last year, the Hebei Provincial Bureau of inspection and quarantine held a symposium on "fake and famous brand" brand clothing enterprises. The meeting revealed that in order to establish a long-term mechanism for counterfeiting counterfeit products, the Bureau will use the portal website to set up an online reporting platform based on the existing telephone hotlines.

It is understood that Hebei is a major province of textile and garment production, and now there are 51 state-level and provincial-level famous textile and garment products. Some criminals use people's pursuit of famous brand psychology to manufacture and sell fake brand-name clothing products, so that famous brand enterprises and consumers are deeply affected. At present, the province's quality supervision system is developing "anti counterfeiting brand" action, and the Provincial Bureau of inspection and Quarantine has also stepped up the crackdown on counterfeit brand clothes. In the future, the Provincial Bureau of inspection and Quarantine will continue to strengthen the investigation and handling of counterfeit brand clothes. If the relevant enterprises and consumers find fake brand-name clothing products, they can make a complaint by calling 0311-85336365.

In addition, in 2008, the industrial and commercial bureau of Baoding City, Hebei Province, and the detachment of Anxin County, were led by the brigade leader to the production infringement injection shoes enterprise, Anxin County Xinsheng golden shoe shoes and Garments Co., Ltd. According to law inspection, the company produces counterfeit products of Zhejiang global Shoe Co., Ltd. The internal and external packaging and infringing goods of the manufactured infringing goods were found in the production workshop of the enterprise. After checking, 150 infringement shoes boxes, 300 tag plates, 320 handbags and 320 pairs of infringing product shoes were found.

Journalist remember the pain of poor shoes

Many people always think shoes are the most inconspicuous. People will notice when their clothes are bright, but their shoes are at the bottom of their shine. But slowly, with the improvement of living standards, people began to pay attention to shoes, began to pay attention to brand shoes, pay attention to the material and comfort of shoes. There are even many people who love shoes like big ones.

But for many ordinary people, they may not know that Nike shoes, which cost tens of dollars or more than 100 yuan, will cost less than 27 yuan. In order to make a profit, the manufacturer will be calculating with a few cents. In order to sell the product, any brand is impersonated all over the world. People who do not know it think they get a bargain, but they don't know that they are hurting their feet.

On the side of the road leading to the three towns, there is a propaganda slogan of the business sector: "crack down on the infringement of registered trademarks". I sincerely hope that the informal manufacturing industry can not be allowed to become an industry, so that inferior shoes should be put on the feet of the public.