Jordan Cup, The Decisive Battle Of The Sixth China Sports Equipment Design Competition Is Coming Soon.

Recently, China International fashion week The Sixth China sports equipment design competition co sponsored by the Organizing Committee and Jordan sports Limited by Share Ltd has entered the stage of making works and will play the ultimate competition on October 2011 25~31, China International Fashion week. At that time, relevant leaders and contest judges of China International Fashion Week Organizing Committee and Jordan sports Limited by Share Ltd will attend the finals, marking the athletes and witnessing the winners of the awards. From the preliminary assessment to the final, two people were very familiar with the contestants and were very concerned about the progress of the race. They were the judges of this contest. They were also responsible for the category of the two core products of clothing and shoes made by Jordan sporting goods Co., Ltd., Yang Jianguo, director of shoes commodity design of Jordan sporting goods Co., and Huang jeming, director of dress design.

　　 Prepare for war

It is learnt that after Preliminary assessment In the 623 group design draft from Japan and 24 parts of China, 21 groups of sportswear and 21 sets of sports shoes were selected for the competition.

Yang Jianguo said that at present, the shortlisted contestants have been working on the stage of intense production with the help of Jordan sporting goods company. It is quite gratifying from the completion of the works, and the level has been greatly improved compared with the previous competitions, because the finalists of the sports shoes group must finish their work in Jordan sporting goods company, Yang Jianguo explained: "Jordan's vision is the creative thinking of these finalists, but when the transformation process between these design ideas and creativity requires the cooperation of professional mold engineers, it gives players the opportunity to focus on practice, while giving students support in various aspects such as shoemaking technology and mesh accessories, so that good ideas can become good works.

　　 talent strategy

Regarding the talent reserve plan of the competition, Yang Jianguo believes that it depends on the vision and determination of Jordan brand: "Jordan, as the leading brand of basketball shoes and clothing as the main direction, must base itself on the industry and attach importance to the shortage of talents in the industry design. Huang Jieming said: "Jordan sees this design competition very seriously. At present, it is difficult for designers to train professionals in the field of professional sportswear. We want to encourage these designers to love the professional sportswear design through this brand, and then introduce these designers to our enterprises. This is our strategy."

　　 Inheriting new students

The sixth "heritage and freshmen" Jordan Cup sports equipment design competition focuses on the emotional and design inheritance of past works, and at the same time expresses the brand value of competition and the innovation of sports and consumer groups.

Yang Jianguo has his own understanding of the meaning of the theme. He believes that the first implication is that most of the students are graduates from schools. This is also an important practice opportunity for them to enter the society from the school and start a new chapter in their life. Jordan The company's products also need to break through the original limitations and regain their freshmen.

Huang Jieming, director of fashion design, said that it is easy to see from the design works of finalists. As a new force in the design world, they have made great progress in the design concept, application basis and the ability to grasp the international fashion. These works not only tend to be more and more in the trend of international sports equipment design, but also reflect the unique connotation of Chinese sports equipment design and inherit the essence elements of Chinese sports equipment.

This is also in line with the new brand advocated by Jordan sports, which is more consistent with the brand image of its new sports brand in China. It shows that this competition has gone beyond the previous competition in the overall level. As Mr. Ni Zhennian, general manager of sporting goods Jordan, said at the launching ceremony, "classics need to be inherited, and innovation comes from the accumulation and breakthroughs of inheritance."