Chinese Tourists Have Become The Top Customers Of Korean Women's Casual Wear Brands.

October 3rd hearing The Republic of Korea The main force of tourism has changed from Japanese to Chinese. During the national day of golden week (from October 1st to 7th), Chinese tourists pouring into Korea made Korean retailers extremely hot.

The Chinese are not only tourists, but also powerful customers who can influence the structure of Korean retail enterprises. Some fashion brands come back to life because of Chinese tourists.

In the modern department store Seoul trade center women's clothing shop "EnC", there are many Chinese women who are full of two hands. A few years ago, EnC was facing a crisis of withdrawal from department stores due to business problems, but since it was in China Fashion market The love affair that took up a place in 2006 was abrupt after the acquisition of the brand.

After sales of EnC stores in China's high-end department stores, sales in Korea also began to soar. This is because many Chinese tourists who come to Korea think that EnC is "Korea's top brand", buying five or six clothes at a time. EnC sales last year reached 48 billion won, an increase of 30% over the previous year. This year's sales target is 90 billion won, nearly 2 times that of last year.

Chinese tourists also dominate the rankings of Korean casual wear brands. Korean women's casual wear "three brands" (SYSTEM, O '2nd, SISLEY) has been ranked top by SYSTEM in the past 20 years.

However, from August 1st to September 25th, the sales of 37 three major brand stores in three major department stores in South Korea showed that O '2nd surpassed SYSTEM in number one. O, like 2nd, has gained popularity in China since its entry into China in 2008. Thanks to the recent surge in Chinese tourists in South Korea, sales in Korea have also increased significantly.

Many Korean brands rose rapidly to the top of the Chinese holidays only during the "May 1 Labor Day" and "eleven national day" holidays. The new world department store said that the "Solid Homme", the women's wear brand "Obzee" and the cosmetics brand "Snow Flower Show" launched by U Yeong-mi, the male fashion designer, were among the top of the Chinese holidays.