Creating Diamonds In Fashion

The highest level of fashion apparel is advanced customization, the essence comes from the unique design, personalized and accurate three-dimensional cutting and fine craftsmanship. Each garment has only one owner, and its uniqueness is also one of the values. In 1858, advanced custom dress was established in Paris, and the development of advanced customization was the brand Lanvin (Lang Fan), which was born in France in 1889. In a century's time, the ancient and elegant traditions have been held by the world. But 10 years ago, it was put under the command of Taiwan woman Wang Xiaolan when the advanced custom was on the wane. When it launched the "LanvinforH&M" jointly with the global fast fashion H&M, what kind of result would the mixed match of luxury and parity come out?

The crystallization of love spawned the cause of spring

Lanvin is French, according to its pronunciation, the Chinese name of Lanvin is "fan fan". Jana Lanvin, founder (JeanneLanvin), was born in Paris in 1867. She is the oldest among the eleven children in the family. To earn a living, she went to work in the hat factory when she was 13 years old. During her work, she quickly learned to design and sew her ladies' caps, and then to sell them in nearby fashion houses, so as to save more money. This primitive accumulation lasted for more than 10 years until she set up her own brand at the age of 30.

After growing up, Jeanne became a woman. Tailor In 1895, she married a Italy nobleman and built a personal hat design studio in the attic of a Malostranska Residence in Paris. Although this marriage lasted only nine years, the birth of her daughter Margaret in 1897 aroused her strong maternal love. The daughter loves dolls, so the designer mother starts to dress up for her daughter's doll, and designs and sews every dress for her daughter. So when other mothers saw that the daughter of Ms. fan was dressed so beautifully and at different times, she said she wanted to buy her children's clothes. This naturally generated business opportunity changed the fate of Jeanne van fan, and she opened up the design of children's wear in France.

Her Lanvin romantic house opened on the St. Anna street in Paris's high grade shop, from hat making to clothing, and finally became a fashion house for women of all ages, and gradually became a unique brand. Her design style highlights femininity and romance, but never shows off sexy.

From children's clothing to women's wear, Jeanne van van has succeeded. In 1909, she joined the Sartorian Association and brought her fashion business to branding. After half a century of advanced customization, Jeanne joined the industry and became an important designer to promote its development.

Personal exclusive dream of luxury

The advanced custom clothes must satisfy four conditions at the same time: first, there are workshops in Paris, which can participate in the two women's clothing exhibitions held in January and July each year by the senior uniformed women's wear Association. Second, at least 75 of the designs for each show are completed by the chief designer; third, the full-time models employ more than 3 full-time models; fourth, each style. clothing The number is very small and basically finished by hand. The brand is the main driver of this standard.

In order to make his clothes with unique colors and fabrics, Ms. fan even set up his own dyeing and printing plant in the outskirts of Paris. The female founder, inspired by ancient oil paintings, murals and architecture, has printed her own unique style from the beginning of the cloth, and even created a new color -- the famous Lanvin blue.

Jeanne van Valentine likes collecting clothing illustrations and ancient prints. She also travels to various places, contacts various kinds of art works, and continuously enriches her design inspiration. Therefore, in the design works of Lanvin brand, we can often find the shadow of great artists in different periods. Lanvin's most famous innovative work, "robe style" skirt, was improved from barni skirt in eighteenth Century. This also made Lanvin's fashion kingdom never be popular. It promoted the advanced custom clothes to become "diamonds in fashion", and created a top-level dream of luxury for the celebrities.

As a result, the brand has established an unparalleled brand in the upper circle of Paris. Word of mouth Its unique costumes are the first choice for the most wealthy and demanding customers. Her works are still on display at the Paris Museum of decorative arts.

On the one hand, the success of Lanvin brand is due to her creativity and on the other hand, her commercial talents. In 1925, Lanvin also opened the perfume department after Chanel, and became the first brand of cross border development men's clothing in Paris's advanced women's clothing custom dress field. It opened the front line for men's clothing in high fashion stores.

Jeanne van van van is a woman who never blindly follows the fashion trend. She is known as the female designer who is the same as Chanel. In July 1946, Miss Jeanne van Valentine died in Paris at the age of 79. "Romantic house" continues under the control of the family.

East Capital rescue in dilemma

In the late 80s and early 90s of the last century, Paris's clothing interface was facing a major reshuffle. Louis Vuitton, Versace and other commercial interests in the face of the manufacturing of fast fashion products, but also let the slow work of fine clothes, clothing and clothing has been in the face of unprecedented embarrassment.

In 1989, it was jointly bought by LouisVuitton's management company and L 'Oreal group. In 1993, the high fashion house, which originally served only for the nobility, stopped the production of advanced customization and was forced to turn to men's and women's garments. In September 2001, he was sold and became an independent company. After more than 30 years of sluggish and loss, is there still no vitality?

From the original Taiwan United Daily newspaper publisher, famous Taiwan Wang Xiaolan, a businesswoman in power, took the lead in 2001 and implemented the acquisition of Lanvin. More than a decade ago, Lanvin, a long history of fashion houses, was burdened with debt. After being changed, it was already down and out. Wang Xiaolan has lived in France for many years and is committed to promoting French culture in Taiwan. He is also the first Chinese to win the medal of honor in France three. In addition to managing newspaper industry, Wang Xiaolan enjoys a high position in the fashion circle. Wang Xiaolan became the old savior of the old brand.

This is probably the first deep combination of Oriental capital and Western taste. When design master Albert Elbaz was not appreciated at St. Laurent company, Wang Xiaolan signed his contract with him only in less than ten minutes, making it the design director of sina, and gave him the space to make full use of his talent.

Albert Elbaz, the creative director, spent 6 days studying the long history of the French brand before he took office in 2002. Finally, he came to the conclusion that fan is a brand about dreams. As a result, his design inherits the elements of elegant tradition and integrates his own design concept: back to the most classical design techniques, trying to bring out the modern sense from the design skills of the college. In June 2005, Albert elberzi failed to win the international fashion awards from the American Fashion Designers Association CFDA. It also made the international fashion industry start to understand the brand.

When the global high-end custom fashion industry is in a stormy state, Wang Xiaolan has become a popular brand of French elegance again.

Hundred years of wind and rain create fashion territory

It is not easy for a brand to go through nearly a hundred years, especially in the field of fashion. The fashionable Kingdom never follows blindly. In the late nineteenth Century, Jana Lanvin, together with many fashionable vanguards at that time, broke the tradition of aristocrats to enjoy fashion and laid her territory in fashion. In her brand style, simple and sharp tailoring and deep color matching skills have repeatedly attracted the attention and support of this fashion master. By twentieth Century, the publication of men's wear laid a foundation for her fashion.

In the myth of reborn brand rebirth, Wang Xiaolan, the incumbent leader, cleverly secluded behind the scenes. She realized that when the time was not yet ripe, it was unwise to declare herself as a Chinese brand without being able to give consumers a sense of nobility and fashion. A low-key act continued the blood of Paris. On the one hand, it won the reputation in the advanced custom market, and on the other hand, it strives to win more customers. It works with the fast fashion brand H&M, which is a standard business operation case. Fashion commentators are all talking about that: whether the 2008 or 2009 high level custom made to H&M will become the popular product of the season, will it hurt the glory of those top VIP? But the general public can finally spend a small amount of money in close contact with the French senior garments.

Fashion comes from advanced customization. We appreciate it not only because of its luxury and nobility, but also because of its ingenuity and advanced creative ideas. They are the vogue of future fashion and the most essential part of the fashion industry. I hope Lanvin will be a successor to the future and not the next vested interest in the fashion industry.