Zhejiang Footwear Industry "Olympic Business War" Starts From Liu Xiang

From the gold medal of the Athens Olympic Games to now, the "Asian flying talent" Liu Xiang's endorsement price has increased by more than 50% per year, and Olympic marketing experts even pointed out that to join hands with Liu Xiang is half the Olympic marketing success.

Wang Zhentao, a company with a strong sense of smell, is taking a fancy to this point. Last night, the Olympic Hall of Beijing Olympic Sports Center from the bird's nest gymnasium in Beijing was shining. "AOKANG, the leader of China's shoe king", was led by AOKANG group. The latter was officially appointed as the AOKANG Olympic ambassador.

It is understood that Liu Xiang will not only participate in the AOKANG group's related brand promotion activities as an ambassador of AOKANG Olympic Games, but also act as a special ambassador for the AOKANG Olympic Games.

In addition, Liu Xiang will also launch the AOKANG top ten Olympic champion enlightenment coach specially designed to be grateful to his teacher.

Prior to this, Liu Xiang worked with NIKE, VISA, Coca-Cola, Cadillac and Lenovo and other well-known brands at home and abroad.

This time, Liu Xiang joined hands with AOKANG to become the first Chinese shoe brand to join the most influential athletes in China today.

"AOKANG group must catch up with continuous innovation and marketing innovation, and fully display itself through the international stage of the Beijing Olympic Games."

Wang Zhentao said.

Over the past two years, with the pace of the 2008 Olympic Games, various versions of the "Olympic business war" have been upgraded.

Among the many Zhejiang enterprises preparing for the Olympic Games, AOKANG is one.

In March this year, it became a supplier of leather products for the Beijing 2008 Olympic Games. In May, it launched a large-scale social public welfare activity, the Olympic Games of AOKANG, and the 6 Olympic champions of Yangling, Tian Liang, Gao Min and Wang Junxia became the first ambassadors.

Liu Xiang's accession to the games, AOKANG's Olympic strategy and the determination to build an international brand is undoubtedly more determined.

"This signing will provide valuable opportunities for AOKANG to enhance its brand and establish the image of Chinese brand throughout the world."

Yang Shuan, executive vice chairman of Beijing Olympic Organizing Committee, said.