Experts In The Industry Gathered In &Nbsp; New Concept Of Developing Professional Market For Collision Spinning And Clothing

"China's clothing market" upgrade "The road" is not only the upgrading of hardware conditions, the transformation of business environment, but also the innovation and perfection of market management, business mode and service system. Recently, the 2011 Symposium on the development of China's clothing market has been held in Shanghai. The vice chairman of the China Textile Industry Association, Zhang Li, and more than 10 professional market managers have discussed and exchanged "innovative business models and perfect service systems". Looking ahead, the market will be transformed from a single trading platform to an integrated platform that integrates brand building, information exchange, trade negotiations, e-commerce and fashion trend publishing. Through the innovation of business models and the integration of diversified resources, the owners, operators and merchants of the professional market will achieve a win-win situation.

　　 High-end viewpoint

　　 Zhang Li, vice president of China Textile Industry Association, Three-in-one Building brand

The professional market needs to strengthen the brand concept from three aspects: one is the brand of the enterprise, the other is the brand of the channel, the third is the brand of the professional market, and the second is to build the brand. We usually pay more attention to brand building, and for the clothing market, brand building and brand building are equally important.

Channel brand construction needs to make good use of "congenital advantages". The brand that grows from the clothing professional market, "natural" is created by the joint work of industry and business, without the problem of "entering the shop", and has the unique advantage of the channel. We are glad to see that there are some channel brands that use their own advantages to extend to the front of the industrial chain and do "industry". This is a good momentum and a powerful attempt to build channel brand.

In terms of market brand building, many garment professional markets have strong strength after years of development. When creating market brands, we must first pay attention to the general trend of industrial development. Secondly, we should seriously consider the market positioning from the actual situation. Third, we need to change the old concept of specialized market, talk about honesty and quality, and change the impression that consumers are "low-grade and fake" for professional market products.

　　 Qian Jin, President of circulation branch of China Textile Industry Association, President of textile and clothing weekly, promoting sustainable development of professional market.

With the rapid development of urbanization, the location of many specialized markets has gradually become the center of the city, and the specialized market will be faced with the problem of demolition and replacement. Therefore, we must take precautions in the aspect of sustainable development. At the same time, in the process of transformation and development, specialized market needs to develop reliable and matching logistics system, so that the development of specialized market is not restricted and restricted by logistics.

At present, many agents begin to turn into enterprise operation. How to help businesses transform from self-employed to enterprises? First, we must cultivate their independent R & D capabilities. Secondly, businesses have good channel advantages. It is not difficult for businesses to transform from individual operation to brand operation. In this process, circulation branches and specialized markets need to be strengthened and guided.

　　 Wang Weiguo, executive deputy general manager of Shanghai new seven clothing market, has completed the transformation of three business models.

After more than ten years' development, Xin Qi Pu has completed three changes in its business mode. First of all, the business project changed from the original wholesale business to the wholesale zero combination. According to the statistics of the Ministry of marketing, the retail business has accounted for about 35% of the total business. Secondly, the consciousness of "e-business" has been significantly improved. At present, Internet sales account for about ten percent of the total business. Third, some clothing independent brands began to "go out" after the growing market of New Chi Pu, set up a brand direct store, and have a complete brand operation system from design to production and sale.

With the transformation of management mode, the management mode of the new seven Pu clothing market has also changed. First of all, from the early "pure property" management mode, the transformation of the "service first" management mode. Secondly, we invite agents to enter the market to provide businesses with independent brand consultation and registration. Currently, there are more than 80 independent brands in the market, and more than 100 of them are being applied and handled. At the same time, we invited experts from the industry to hold " Electronic Commerce "Training lecture", and set up a stage stage fashion show to showcase high-quality brands. {page_break}

　　 Hu Baogang, chairman of Beijing China Alliance creative management consultant Co., Ltd.: dual mode intelligent cloud terminal is the direction of development.

With the advent of information and networking era, the wholesale industry is facing a severe test. Small and medium-sized enterprises will be closed down. Large enterprises will face restructuring and listing. The traditional wholesale market will be less and less. The clothing professional market will enter the era of cross-border and Mashup, rather than a single channel Era.

The "dual-mode Intelligent Cloud terminal" is the development direction of the future professional market. The dual mode is mainly the reverse integration of industrialization and the digital trade of network. The future market must be intelligent, and the products sold must be in line with the market demand. At the same time, numerous thematic markets will focus on a "cloud" to form a centralized response, so precise positioning is crucial. The core of precision positioning is to elongate the industrial chain, then widen and thicken it into a three-dimensional industrial chain, so that our industry can really do better.

I think the professional market needs to solve three problems. The first is how e-commerce in the professional market can make its shopping mall more valuable. Second, how to make the shops share the network digitally and share the cloud terminal. The third is to enable merchants to realize the flow support in the process of commodity trading, and to earn the corresponding profits is the essence of e-commerce in the professional market.

　　 Lai Qiushou, chairman of Guangzhou white horse clothing Market: firmly adhere to the brand line

After eight years of development, Baima market has made important explorations and attempts in the cultivation and construction of clothing brands. The initial business mode of the white horse market is the "stall" operation. The market rents the shops to individual businesses, collecting rents every month, and does not impose any restrictions on the merchants. The strength of the merchants absorbed is quite different, which is not conducive to the development of their own brand. To this end, the company has developed a set of "dealer access standards". Before the introduction of distributors, the market arranges professionals to conduct brand evaluation on the spot, and the importing distributors can only be introduced through relevant assessments and the development of the white horse brand.

At the same time, the strategy of "going out and coming in" is adopted. The Baima market organizes planned enterprises to go out together and carry out unified propaganda and marketing to discuss and cooperate with the upstream and downstream enterprises. After several years of practice, good results have been achieved, and a large number of order customers have been invited. In addition, Baima market actively develops various theme activities, develops brand awareness of innovation, and strengthens cooperation with local industry and commerce departments to crack down on fake and shoddy products.

　　 Jiang Haiyan, deputy director of Jimo garment market construction service center: do better service and further segment the market.

After several years of development in Jimo market, there are mainly changes in the following aspects: first, the construction of the market is surging, and the pressure of competition is very great. Jimo is a county-level city and its geographical location is not very good. The Jimo market can develop to today, mainly because the market started earlier, started in the 80s of last century, and the local government vigorously supported, guided and nurturing the development of the market. Second, the business environment has been further optimized, changing the impression of "dirty and messy" in the market, and constantly upgrading the market facilities and constantly innovating management. Third, the function of the market is more and more detailed. There are women's clothing market, men's clothing market, trousers Market and so on.

E-commerce has also been gradually applied and promoted. In addition, the development of the market has driven the development of logistics to a certain extent. At present, Jimo logistics is not doing well, and it will try to break through in the future.

Our next plan is: first, provide excellent service, create an excellent environment and retain good quality business people. Second, continue to win the support of the government and encourage SMEs to operate in the market. Third, at present, we have established a business association to enable merchants to participate in management and operation, mobilize their enthusiasm, and jointly run the market well. Fourth, we started building e-commerce platform in Jimo from 2009, with a total investment of 11 million yuan, which has been put into operation in the early stage. The fifth is that the professional market should be clustered, large-scale, specialized and branded. By the end of this year, the new market will be developed and built, with a total area of 400 thousand square meters. The original clothing market will be further broken down, and a professional market for knitwear and children's clothing will be established separately. {page_break}

　　 Ye Liang, director of Anhui clothing and Street Working Committee: strengthening cooperation and integrating industry resources

The Anhui white horse market was established by introducing and drawing on the brand development model of Guangzhou Baima market. Since its opening in October 18, 2004, Anhui has achieved a breakthrough from the lack of professional market to Hefei's 200 thousand square meter professional market cluster. Last year's turnover exceeded 12 billion yuan, and the number of employment exceeded 60 thousand.

The key to the next step in Anhui's market transformation is to grasp the link between time and domestic market clusters. From the perspective of investment, I think the total market area of the coastal areas is nearly saturated, and there will be more room for future development in the central and western regions. In the future, the circulation committee will not only study this piece in theory, but also intensify efforts to promote the communication and cooperation between the Brotherhood cities and the market, integrate the resources of the industry, and promote the healthy and rapid development of China's textile and garment market.

　　 Kang Jianle, chairman of Zhuzhou's golden crown dress Plaza, to enhance self-confidence of national brands

In recent years, there is a phenomenon in the market: the number of billionaires in the market is numerous, and funds have been accumulated and accumulated. However, culture has not precipitated. Many merchants still do not have their own brands. They earn money from the clothing market, but they can not go deep into development in the clothing industry, but instead turn to other industries.

First of all, I want to use culture to ignite the revolution and innovation of the market. European luxury brands have begun to "invade" our consumption concept, and how to enhance national self-confidence and make the brand concept go deep into the hearts of the people in China's apparel industry is the first consideration.

　　 Liu Yuqi, executive deputy general manager of Beijing textile and Tongli Cci Capital Ltd, repositioning and mining new growth points

If we regard the professional market as a product, we must consider how to package the product, enhance the service function of the product, and make the product have the greatest value. Therefore, from the aspect of the professional market, we should first do well the marketing and operation of the specialized market. I have always emphasized the importance of the professional market position. Now I think the core competitiveness is the cells of every operation, that is, the merchants. If every businessman has strong ability to develop and survive, the competitiveness of the professional market will also be strong. In the future, every professional market can focus on every businessman and every business circle and make a new positioning. Then we should go deep into this position and study the ways to make progress.

　　 Eight party voice

In China, there is no shortage of specialized market, and the lack of large wholesalers. The core of the innovation of the industrial circulation system in the new era is to promote the transformation of the powerful self-employed vendors to corporatization, enterprise and corporatization. The wholesale market should increase the market concentration of individual businesses and stall operators, and create conditions for cultivating large economic entities. Therefore, the most important thing for the professional market is to consolidate the micro foundation. The micro foundation of wholesale market is businessmen. If businessmen do little, others will be affected.

- - Song Ze, research fellow of the Institute of Finance and trade economics, Chinese Academy of Social Sciences, director of Circulation Industry Research Office

The market of the market is the home textile market. Now we are very puzzled that the brand that has grown up from the market has become a well-known brand in the country. After that, the dependence on the professional market is becoming smaller and smaller. After the new project is opened, these brands are not willing to enter the new market. This is a very awkward problem and a problem to be solved urgently.

- Shen Wei, deputy director of the Jiangsu Market Management Committee

The ultimate goal of management is service, so management is the foundation. Next, the normative management standard of the professional market should be further improved. I urge the circulation branch to help us formulate this standard. The development layout and future road of each place may not be so complete in their own perspective. Therefore, we hope that the circulation branch will give guidance to the professional market in all parts of the country and the layout of industry and commerce.

- the president of the Zhuzhou Lu Song dress marketing association, and Ye Tianyi, deputy director of the market Management Bureau of Zhuzhou

Our professional market is introduced by Heng Yuan Xiang, Erdos and other domestic brands, while some professional markets in Ningbo have introduced some international brands. In the future, opening up the international market and joining the international market will be the development direction of our market in the future. In addition, the current commercial real estate development enthusiasm is high, also invited circulation branch to set up professional market development early warning system, in order to avoid blind development and redundant construction investment risk.

- Jiang Linwei, executive vice chairman of Jiaxing sweater City Management Committee, {page_break}

As an old clothing professional market, the brand awareness of Shenyang five love fashion city merchants has been gradually strengthened. After several times of docking and communication with Guangzhou white horse clothing market, the brand imported from Guangzhou Baima clothing city has accounted for 1/3 of the total market brand. At present, the market merchants have further increased their brand requirements, and the demand is relatively large.