Sun Guoxiang On The Diversified Development Of Red Bean

Let me talk about diversification.

When we started red beans,

Our red bean group had only 200 thousand sales a year, and through our many years of development, we also analyzed and studied the diversification. We now have four industries, one is

The clothing industry is our main business, tires, bio pharmaceuticals, and real estate. We have already crossed the industry. Our sales last year reached 35 billion 100 million.

In fact, from 95 years, we have made a whole series of clothing, and sales reached one billion. After reaching one billion, we felt that there was not much room for development, so we considered how to make big red beans.

At that time, the sales situation of motorcycles was relatively good, and we bought it. At that time, it was not allowed to make a motorcycle without a license. The key to this license was also very difficult. We bought a state-owned enterprise in Shanghai. It was Shenda motorcycle, an old state-owned enterprise, so we entered the motorcycle industry. This is our first step to cross industry development.

Later, in order to support the development of motorcycles, we made the tires. When the tire was started, it was also built for motorcycles.

By 2001, we

After the listing, we put forward second steps of development. We entered real estate, and later we entered biopharmaceuticals.

Our group later made a layout, and we left four big plates.

For others, including motorcycles, we basically stopped developing now, and we stopped.

There is also the hub, which also stopped, including the battery. We stopped in all these aspects. What is our final strategy? It is our group company, the parent company is relatively specialized, as our subsidiary, our subsidiary is highly specialized.

Especially clothing, we now have five brands, one is red beans, red bean men's clothing, and one is red beans home.

We also built a chain brand, and now we are doing well.

There are two other fashionable women's clothing brands, and also put forward a young brand. In the clothing industry, we pushed five brands.

We have done a relative specialization so that each brand is relatively highly specialized.

There is also this tire, the tire development is relatively late, the tire industry if compared with the international brand, such as Michelin, compete with them, we are not rivals at all, just like Ma always said, we concentrate on a point to do well, we tire this piece, he does nothing, we do only one, that is, to make a radial tire, which is also classified, we made a mining tire in radial tire, our current tires are the national sales share of first, first years, reaching about ten billion, so we can focus on one point, and we can compete with the world's top five hundred.

Including biopharmaceuticals, this is also true. Our group only does one, because yew is paclitaxel, taxol is an anticancer drug, we only make an anti drug, other drugs do not do.

We need to do the first few in the world.

Real estate, we basically do Jiangsu, Jiangsu only to do a few cities, other do not enter, these cities we can be ranked the first few.

Our group is relatively diversified, and its subsidiaries are highly specialized.

In the relative diversification, we regard this brand as clothing brand, so many years, the brand of clothing should be said to be an old brand in our country. If we want to use the brand of red bean, we have demonstrated that since the red bean is the clothing industry, if you cross the tire industry to hang red beans, it will definitely affect the red bean clothing. So we finally picked the giant horse, and now the tires are in the country, especially the mining tires. When it comes to this brand, we will know that we are the first in this industry.

Next, I would like to say that our main business is

Clothing, so in March 17th this year, by the China Textile Federation authorized by the Jiangsu provincial government and the Jiangsu Textile Association, red bean invested two hundred million, and established a textile material exchange. This trading platform is to promote the development of China's textile materials. After building this platform, we can promote the rapid advance of new materials, new processes, new technologies, and new products.

Because we have this platform, everyone can see it, so that the development of our textile industry will accelerate.

We can also promote the textile industry's small and medium-sized enterprises, especially now cotton cotton yarn volatility is bigger, this can help enterprises to avoid this risk.