Guangdong's Clothing Industry Is In The Wind, And Guangzhou's Liuhua Business Circle Is Expanding.

In a short time, the expansion area of Guangzhou Liuhua business circle exceeded five hundred thousand square meters, close to the total area built in twenty years. The speed of expansion is so fast. clothing It is worrying that the industry is in serious recession.

Affect the fashion show of China - 2012, Guangdong, Hong Kong, Macao and Taiwan, design and brand of colorful fashion show, creative DreamWorks fashion show... In September 6th, Guangzhou fashion week, which was 4 years away, came back in a dazzling fashion. Guangdong Fashion Week Another large-scale exhibition of clothing in Guangzhou later.

Hotter than fashion show is the big expansion of Guangzhou Liuhua business circle this year. In July, the International Fashion Exhibition Trade Center opened, with an area of 92 thousand and 300 square meters. In August, the Peach Blossom Spring opened, with an area of 12 thousand square meters. In May, Guangzhou world trade clothing city, which has a total area of 280 thousand square meters and a shopping mall area of 200 thousand square meters, has been sealed. Reporters at the scene to see that Guangzhou world trade clothing city is now stepping up decoration, investment, and soon the Big Mac will join the competition. Followed by the Guangzhou Yangtze River International Clothing City, the total planning area is 330 thousand square meters.

This contrasts sharply with the fact that this year's clothing industry in Guangdong has entered the cold winter early because of the large number of orders, inventory and cost. On the one hand, the clothing industry in Guangdong is chill and the industry is moving. Guangzhou Liuhua business circle The heat wave is rolling, and there is a big expansion. Where does Guangzhou Liuhua business circle go?

　　 [cold] Garment industry in Guangdong The cold wind is rustling.

[hot] new business expansion business circle billows

　 Cold winter [less orders, more clothing industry ahead of winter]

In September 7th, Guangzhou friendship ring east store held the purchase meeting from 3 p.m. to 12 a.m., the lowest 62% off in history. It attracted the sales promotion of Guang Bai department store and Wangfujing department store and hit 70 percent off.

In fact, since the two quarter of this year, Guangzhou businessmen have launched a multi wave promotion, the highest frequency discount is the first time. In addition to solving inventory problems for brands, market participants say that this is "follow the market". If they do not follow up, it will be difficult to maintain their performance and competitiveness. According to the clothing retailers, the total sales of the industry dropped by about 10% this year, and the profit margin was only 3%-10%. The profit of the export garment enterprises dropped from 5% to 3%.

"If we sell the clothes that are currently in stock in the country, we are afraid that we will not be able to sell them in three years."

The evaluation of the industry, though exaggerated, depicts the current situation of high pressure on the domestic clothing industry. "It is difficult to survive the financial tsunami, but also to meet the European debt crisis." Indeed, labor costs, rising raw material prices and changes in the trade environment have led to a sudden change in the management environment of garment enterprises in recent two years. The export orders of some garment enterprises have declined sharply this year, and a large number of hoarding goods have been forced to turn into domestic sales. In addition, the economic downturn and relatively weak consumption have caused a lot of backlog.

　 Garment Retailing industry is stagnant, and the garment industry is struggling.

In Guangzhou fashion week, many enterprises told reporters Tucao, due to the weak international and domestic demand, a large number of small and medium-sized enterprises are facing the shortage of order, coupled with rising labor costs and poor financing channels.

Since the beginning of this year, the Pearl River Delta region (PRD), which is well-developed in manufacturing industry, has repeatedly reported news of enterprise failure, stoppage or semi stoppage and relocation. A number of garment enterprises in Dongguan have seen zero profits and losses, and the number of bankrupt enterprises has reached 3.

Zengcheng Xintang Town, one of the three cowboys in the world, is a world-famous cowboy production base. There is a company of more than 500 people who specialize in OEM, jeans, children's wear and denim clothing. In the past, the factory shipped 220 thousand to 250 thousand pieces per month, but orders were greatly reduced since March. Today, there are not 100 thousand shipments per month. There are people in the industry who have recently closed down a lot of small garment factories in Xintang, even though there are not many products in big factories.

In the first half of this year, only shirts maintained positive growth in Guangdong's main clothing category, while export orders severely shrank. In 1-6 months, garment enterprises in Guangdong above Designated Size completed 2 billion 552 million garment production, accounting for 20.47% of the total volume, 3.16% lower than the same period last year. Among them, 1 billion 327 million knitted garments and 1 billion 226 million woven garments showed negative growth, which decreased by 4.77% and 1.36% respectively compared with the same period in 2011. The garment industry in Guangdong has entered the "early stage".

　　 Expansion [expansion 500 thousand square meters Liuhua business district July fire]

　 Despite the serious downturn in clothing production and retail sales, it has not stopped the expansion of Guangzhou Liuhua business circle.

In July 13th, Guangzhou international fashion show Trade Center opened. The garment city, led by Guangzhou group, is invested in upgrading and upgrading on the basis of inheriting the Liuhua exhibition hall of the former Canton Fair. Guangzhou international fashion show trade center includes 92 thousand and 300 square meters of business district and 56 thousand square meters of exhibition area.

In August, Guangzhou Peach Blossom River (International) garment city opened. The clothing city has 8 layers of men's clothing, with a total construction area of 12000 square meters.

However, compared with Guangzhou world trade dress city and Guangzhou Changjiang International Garment City, Guangzhou international fashion show trade center and Guangzhou peach river (International) garment city are small.

The Guangzhou world trade clothing city, which was closed in May, is a complex project. Its total planning area is 280 thousand square meters, of which the commercial area is 200 thousand square meters, and there are more than 3000 shops. It has a large logistics distribution center of nearly 20000 square meters, with 3500 parking spaces. There are also exhibition halls, restaurants and fast food city.

In December last year, the Guangzhou Changjiang Enterprise Group announced the restructuring of the "Guangzhou control clothing city" and officially entered the Liuhua business circle. Guangzhou Yangtze River International Garment City has a total area of 330 thousand square meters, of which one or two has an area of 120 thousand square meters. The project is committed to becoming the source of the international brand of Chinese clothing and the global sourcing of modern exhibition and trade complex.

The Liuhua business circle in Guangzhou is shoulder to shoulder with the 5 fashion capital of Paris, New York, Tokyo, Milan and London. At present, all 1/3 garments in the country are wholesale in the clothing market of Liuhua district. Its annual turnover is more than 30 billion yuan, and it is the largest distributing center of clothing trade in the mainland.

After 20 years of development, Guangzhou Liuhua garment wholesale market has an area of only 600 thousand square meters. Nowadays, the expansion area of Liuhua business circle is more than 500 thousand square meters in a short time, which is close to the total area built in the past 20 years. {page_break}

　 Worry [clothing industry moves outward, strong competitors play a leading role]

However, what is more worrying is that the garment industry in Guangdong is constantly moving out.

At present, there are more than 30 thousand garment enterprises in Guangdong, about 3000 of which are above 3000, forming 27 garment characteristic industrial clusters, namely, Humen women's wear, Shaxi casual wear, Xintang cowboy, Chaozhou wedding dress and South China Sea underwear.

However, the "demographic dividend" is weakening, and the attraction of labor-intensive large multinational companies is fading away. The sharp rise in costs led to the decision of Adidas, the sports apparel giant, to close its sole factory in China. Rumors also came out that Adidas also plans to terminate cooperation with the 300 Chinese foundries. This year's clothing company "peacock southeast flight" trend can be seen, foreign investment on the domestic clothing market pessimistic expectations.

The cost of clothing industry in Guangdong is 30% higher than that in the mainland. The Hongkong garment enterprises invested in the Pearl River Delta have gone to the inland provinces for a collective inspection in recent years, brewing a new round of migration tide.

Media reports said Guangdong's clothing Clothes & Accessories Liu Yueping, President of the industry association, has been in Hunan, Jiangxi, Henan and other provinces in recent months, accompanied by dozens of well-known clothing enterprises. In their view, the Pearl River Delta has gradually become high-end because of the positioning of the industry. It is no longer a paradise for garment processing. The traditional labor-intensive industry must find new homes for the factory.

　 There is no doubt that the production base is an important foundation for the wholesale market. If a large number of garment enterprises move outside, it will seriously affect the development of the wholesale clothing market.

　　 On the other hand, the rise of clothing cities everywhere has also increased the external pressure of Guangzhou Liuhua business circle.

In March this year, a total area of 650 thousand square meters in North Hankou, Wuhan. Brand clothing The city opens. The first phase of the project is 300 thousand square meters, with a total of 4500 shops. For a single garment city, it is the largest garment market with the largest hardware and software facilities in the country. It relies on the first-class hardware such as shopping center type pleasant environment, lighting system, and so on, with e-commerce, high-grade food street, modern logistics and other complete business matching, to build a modern wholesale market model in the central region.

10 years ago, the first class clothing wholesale market in China was mainly located in Guangzhou and Hangzhou, where the Yangtze River Delta and the Pearl River Delta are the two major garment bases, with a complete industrial chain support behind them. In recent 3~5 years, the professional market has sprung up all over the country. Especially after the financial crisis, some garment factories moved significantly. In the past, the clothing market in the mainland was short of growing soil, but now once the factory is set up and the mainland has low land and labor cost advantages, the development of the soil will be better than before. Today, the wholesale clothing market in Zhuzhou, Changshu, Hangzhou, Fuzhou, Wuhan and Beijing has grown up. A garment city is often 500 thousand to 600 thousand square meters, and some local buyers are more willing to purchase nearby.

With the transfer of garment industry to the central and western regions, the clothing wholesale market that has emerged in the mainland will become a strong opponent of Guangzhou Liuhua business circle, and will also have a crucial impact on the diversion of its merchants.

　 Can the Guangzhou Liuhua garment wholesale market that can expand and scale up keep the leading position?

A way to solve the problem of "internal and external troubles"?

As early as in 2003, the wholesale of clothing in Guangdong relies on the industrial base, and quickly formed a wholesale market in Humen, Zhongshan, Xintang, Dalang and Puning. However, since the world financial crisis in 2008, industrial base factories have been closed down, leading to the disappearance of industrial cluster effect, and many wholesale markets are also declining.

Today, Liuhua business circle is also facing the multiple pressures of the garment industry's relocation and the rise of the wholesale market of other provinces. Coupled with its rapid expansion, it has intensified the competition among garment cities in the business circle. More and more clothing cities choose to start with distinctive businesses and explore a path of differentiation and innovation.

First, the Dongbao group turned the Dongbao Exhibition Center of the 20 Hall of Canton Fair to the International Trade Fair for women's and baby products, and the red cotton international fashion city featured Korean clothing. Spin The clothing market; the Guangzhou international clothing exhibition and trade center introduced European and Korean clothing and exhibition trade; while the elder white horse clothing market of Liuhua business circle was upgraded and focused on brand incubation.

In the fashion week of Guangzhou, reporters saw that the white horse clothing market organized 12 famous brands, including "soft makeup", "Daliang small", "dream house" and "safe car". The Baima brand joint exhibition area reached more than 400 square meters, occupying the best location of the exhibition hall. They use the platform built by the Guangzhou municipal government to promote brand incubation, channel innovation and industrial optimization integration.

Positioning the world trade clothing city of Guangzhou, China's brand name wholesale clothing base for men and women, is determined to build China's first brand clothing wholesale city. Guangzhou world trade clothing city is also prepared Designer The association emphasizes the design creativity. Its pursuit is to lead the entire Liuhua clothing business circle in the future, and even become the leader and benchmark of the international brand clothing market in South China and even Asia.

With the development of the high-level trading pattern of Liuhua clothing trade circle, which integrates commodity, information distribution and exhibition, logistics, commerce, design and planning, the major garment market of Guangzhou Changjiang International Garment City has gradually moved to the modern role. They intend to gradually break away from the traditional trading mode and achieve the functions of integrating clothing wholesale, retail, trade negotiations, exhibition exhibitions, e-commerce, international procurement and business offices. The development trend of Liuhua garment market cluster has not only greatly expanded the scope of trade and trade, but also promoted the development of high-end market.

It is expected that the expansion of Liuhua business circle will bring about not only the expansion of volume but also the qualitative leap.