The First Street Of China'S Clothing Market -- Lu Song Dress And Pedestrian Street

In 2010, people's South Road began upgrading and upgrading. Less than 40 days later, the potholed concrete street was replaced by a new stone instead of Zhuzhou. It became the youngest pedestrian street in the country.

Pedestrian Street.

Last October 28th, China

Industrial Association awarded the "song song dress pedestrian street" China (Central South)

Market first street "title.

However, this first street benefits from the high popularity of the largest clothing market in central and southern China, and is also limited by the positioning of the apparel group and the high rent.

Retail stores, restaurants, entertainment and leisure businesses are difficult to enter, and leisure is slightly inadequate.

Walking street driven by "forced"

In the pedestrian street of Zhuzhou,

It is the most special.

Other pedestrian streets usually go through the process of planning, site selection, construction, business invitation and so on, while the reed street is directly pformed from a prosperous commercial street, or even a pedestrian street.

The street is about 570 meters long, and there are many big markets in the surrounding areas, such as smart Fashion Plaza, Jindi women's wear city, Chinatown, Huan Zhou dress city and so on.

With the prosperity of Commerce, huge traffic pressure is coming.

"Throughout the day, people were caught in traffic and traffic flow."

Many years ago, Wang said, in addition, under the heavy load of trucks, the cement pavement was also very dilapidated, and the water was serious on rainy days, and the rubbish was discarded at will, and the environmental sanitation was poor.

Based on this background, in 2010, the reed street was pformed.

Xia Dan, deputy director of the planning and Development Office of the market Management Bureau of the reed District, said that although improving traffic is the main purpose of reconstruction, it also hopes to create a street with distinctive boutique.

For this reason, they beautified and lit up the facade of the street, and began to create the national 3A shopping scenic spot.

Bulk stores and fewer brand stores

Compared with other pedestrian streets, the biggest feature of the pedestrian street is its main characteristics.

Commerce and trade, "three days and three nights are estimated to be endless, it can be said that no pedestrian street in the country can achieve such a scale."

Xia Dan said.

Most of the walking streets are different.

Shops, such as Changsha Huang Xing Road Pedestrian Street and Chengdu Chunxi Road pedestrian street.

But in the Lun song dress pedestrian street, no matter it is in the market or in the street stores, it mainly sells bulk goods and special sales, and the products come from different manufacturers all over the country, with only a few brand stores.

"Ayilian" is one of the few brand clothing shops on the street. It belongs to Ayilian brand agent, Zhuzhou Ying Hui Fashion Co., Ltd., Li Jingzhi, director general of the company's general office. "The rent has risen sharply over the past two years. It has exceeded more than 20 square meters of street frontage. The annual rent in 2010 is only about 180 thousand yuan, now it is about 300000 yuan, and many brand stores have withdrawn."

"The rent is too high, so some clothing brands generally don't open here."

Xia Dan said, at present, a few street brand stores are strong agents, the main purpose is to promote brand promotion, and there are wholesale stores in the market.

She believes that the main street services of the main street are the clothing market, which is targeted at the national market, so it is very difficult to walk along other pedestrian streets.

"No place to eat" problem

Or will improve

The supporting facilities for the people's livelihood of Lu Song dress and pedestrian street are not perfect enough.

Two years since the completion of the pedestrian street, only 570 km long street, only the most northern Jindi intersection, there is a KFC shop.

For many groups such as shoppers, operators, and buyers, eating is a big problem.

Catering economy can only be supplemented by selling mobile noodle with fried noodles and fried noodle, but this affects the overall image of pedestrian street to a certain extent.

High rent is an insurmountable obstacle for catering and entertainment establishments. On the other hand, the catering market has not incorporated the catering and leisure functions into the clothing market at the beginning of its design and construction.

This means that even if capital is not a problem, there is no suitable place.

At present, Zhuzhou is preparing to build garment processing park, logistics center and headquarters base in Longquan and Bai Guan.

"In the future, the market of Ru song clothing may be dominated by trade and exhibition. The LSU song dress pedestrian street may be built according to the concept of the city center, and introduce some cutting-edge brand clothing retail outlets to increase catering and leisure places, but this is still a very remote problem."

Xia Dan says frankly.

However, Jinlun Times Square on the north side of the pedestrian street is changing this situation.

The new Golden Square has used the 5 floor to develop the catering industry. It has attracted many restaurants such as pot, hot pot, old duck and noodle soup.

"Pedestrian street traffic is very large, and there are not many restaurants, I believe that business will be very good.

"Xu Zhiguo, the boss of the" old duck and noodle duck soup ", which was stationed at the beginning of last month, said," business will be better after those stalls are banned. "