Sunshine White Collar Wants To Be A Benchmark For Custom Fashion Brands

Work clothes are also called "professional fashion". As a manifestation of corporate culture, more and more enterprises and institutions attach importance to it.

Some garment enterprises also smell "customized" business opportunities. In recent years, seven wolves, nine herdsmen, Qipai and Li Lang have been involved in customized businesses.

In addition, professional clothing customization enterprises have appeared one after another.

"I am myself.

We have a special liking for women's clothing. The company's position is tailor made for high-end and professional women's wear.

Mao Yunhua, general manager of sunshine white collar fashion (Fujian) Co., Ltd., said that in order to ensure that the products produced are in line with the company's positioning, the company has an image shop, a design department, a development department, and a professional styling equipment.

"The same is a suit, in fact, there is a big difference between men's and women's clothing in making, so take the shoulders to please, because men's body is inverted triangle, while women's body is X type, so men's shoulders should be designed tall and straight, while women's shoulders should be rounded.

Therefore, men's and women's clothing must be designed separately. "

Mao Yunhua told reporters that although the company's orders for men's and women's wear were connected, their company only made women's wear for the sake of "professional" two words, while men's wear parts were given to men specializing in men's clothing production.

According to the briefing, the company has reached strategic cooperation with many men's clothing manufacturers, such as North Qi, special dragon, and talented men.

Set up an image store to create a brand

"A new franchised store near Jinjiang Imperial is currently being renovated. Meanwhile, another franchised store in Guizhou will also open early next month."

Mao Yunhua told reporters that after several years of precipitation, the company has developed a considerable accumulation and a more clear way of thinking to develop the image shop.

Customers can learn about the product and production level through the image shop, and look at the order.

"Another important reason for the creation of an image store is to serve small and medium enterprises, and to catch up quickly."

Mao Yunhua said that a small number of small and medium enterprises customized, this part of the customers can go directly to the image shop to get the spot, do not need to wait.

In addition, some employees of enterprises are coming one after another. They may only need to add a small number of orders. This part of the customers can also take the goods directly to the image shop, not only does not delay the time, but also ensures that the garments are exactly the same as before, and there will be no deviation.

According to Mao Yunhua, the company opened a direct store in Shishi in April this year. There are also one in Jinjiang and Putian, and plans to open 10 stores in two to three years.

At the same time, franchisees are also attracting investment.

Exclusive interview

Make professional wear

Question 1: the middle and high-end clothing customization, there are already brand enterprises such as Li Lang and nine Mu Wang. Why do the sun white collar workers stand in the ranks of professional high-end customization? How can they compete?

Mao Yunhua: there are specialties in the art industry, and the more detailed the market is, the more difficult it is to do well if everything is done.

There are already excellent men's clothing manufacturers in mainland China. Therefore, the company is positioning itself as a professional women's wear and making a strategic partnership with professional men's clothing manufacturers.

As for suit products, lining is very important.

In order to produce professional clothing, the company specifies the lining supplier, and is also a supplier of seven wolves and Li Lang lining suppliers.

According to the customer's reputation, the quality of the clothing of the sunshine white collar is the same as that of the brand enterprise. Under the same conditions, the price is much cheaper.

Question two: it is understood that the business of sunshine white-collar workers is very good. What secret weapons do you have?

Mao Yunhua: in short, quality and style are both.

The company pays great attention to the design of the style. It will refer to some elements of the international brand, and the garments produced are of a sense of grade, and the styles are constantly updated.

Professional wear is not just a standard face. It can also be fashionable through reasonable design and professional wear.

It is the company's goal to make elegant and fashionable clothes more comfortable with working women.

There are 60-100 models for each image store. Apart from receiving custom orders, there are also retail and personal customized services.

The company hopes ordinary people who like professional clothes can find their favorite styles.