The Development Of Leather Industry In China

China's leather industry will be more competitive if the way of pformation and pformation is combined with expansion and upgrading.

China

After more than 30 years of extensive development, it has entered a period of pformation. This pformation is not only because of its own development, but also because of its external influence.

The financial crisis has not yet subsided, the European debt crisis is deteriorating, and the global real economy continues to be weak.

China's export oriented leather industry has been greatly affected by the downturn in developed economies such as Europe, America and Japan.

At the same time, enterprises also face various factors cost increase, industry pformation is imminent.

How to pform and upgrade enterprises? How to undertake the pfer of industries and where to find new markets and opportunities? These problems lie in the face of leather enterprises in pition.

Reporters from the leather industry association of China in the first half of this year's industry operation research report found that from the market perspective, export enterprises are harder to do than domestic enterprises, and sales of foreign enterprises are larger than those of major enterprises, and export profits decline; from the scale, brand shoes enterprises and annual production capacity of 10 million pairs of shoe enterprises have higher risk and profitability levels, while small and medium-sized enterprises are related to the risk of shutting down.

In this situation, the introduction of the genuine leather logo has played a more important role in enhancing the brand image of the enterprise.

"Strengthening the cooperation between leather signs and ecological leather enterprises can effectively enhance the brand image of enterprises and consolidate the foundation of the leather industry to create a green industrial chain".

Su Chaoying, President of China Leather Association, said in an interview with reporters that it is only a beginning to give priority to the purchase of finished leather products that qualify for the use of ecological leather. The Leather Association will carry out a series of work to strengthen information communication between the two sides, feed back market information, promote product R & D and technological progress of ecological leather enterprises, and lead the leather industry to achieve sustainable development and realize adjustment and upgrading from inside to outside.

Reporters learned in the interview that AOKANG and Kangnai are the leading companies in China.

As the first certification trademark in China, leather logo has been recognized by the government, enterprises and consumers. It has become a successful model and platform for the industry to implement quality self-discipline and cultivate brand.

In the new situation, the dermis logo is integrated into the fresh elements such as "environmental protection, integrity, quality and fashion". Enterprises are becoming more and more cautious in choosing raw materials.

At this exhibition, Dongming eco industrial enterprises, Xingye leather, Kaiyuan leather, Tai Qing leather and other famous eco leather enterprises have all appeared on the spot, exhibiting jointly with the real leather label enterprises.

The "genuine leather logo eco leather" brand will still be unveiled at the exhibition with a special exhibition area and a unified image, so as to highlight the "natural, environmental and healthy" connotation of the "eco leather" group in the domestic leather industry.

Industrial pfer to the Midwest

Reporters learned that, 1~6 months, China's above scale leather, fur and products, footwear industry completed industrial output value of 493 billion 759 million yuan, an increase of 14.58% over the same period, the growth rate dropped 11.68 percentage points.

The Midwest grew 23.1% over the same period last year, 10.5 percentage points faster than the eastern part.

Among them, Hunan, Jiangxi, Henan and other real estate value growth rate is higher than the industry average.

In the 1~5 months of this year, the total profit of leather, fur and products and footwear industry in the whole country was 22 billion 487 million yuan, an increase of 20.35% over the same period last year, and the growth rate dropped 12.49 percentage points, while the growth rate in the central and western regions was 45.3%, 31.9 percentage points faster than that in the East.

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From the regional perspective, the southeast coastal enterprises in China are facing greater pressure, while the mainland enterprises are relatively stable. From the perspective of enterprise layout, enterprises in the featured areas are more risk resistant than the scattered ones.

The continuous development of industrial clusters is the main battlefield for the sustainable development and upgrading of China's footwear industry and the important carrier of China's footwear industry.

At the exhibition, the reporters saw that the enterprises in the leather production base participated in the exhibition, highlighted the publicity of regional brands, and created a cluster image, attracting large numbers of domestic brand enterprises and world-renowned buyers based on the resource gathering effect and cost advantage of the industrial base, which became one of the competitive advantages of China's international footwear exhibition.

"Going to the Midwest" is a hot topic in the footwear industry for many years.

As the industry shifts to the central and western regions, Anhui, Hunan, Jiangxi and other resources and labor provinces are snatching the big cake of "shifting East shoes".

The Midwest industrial base has sprung up, training talents, adjusting structure, replacing production capacity, upgrading industries, and completing pformation and upgrading in undertaking pfer.

Statistics show that this year 1~5 months, the national footwear industry total profit of 10 billion 66 million yuan, an increase of 21.65% over the same period, of which Anhui's growth rate is far ahead, reaching 287.21%.

It is reported that Anhui Suzhou and China Leather Association jointly create "China's modern footwear industry city", the agreement total investment 12 billion yuan, after completion of construction, it is estimated that the annual output value is about 41 billion yuan.

In the interview, the reporter learned that Anhui Suzhou realized the shoe industry agglomeration in a short time, and avoided the various problems in the development process of the eastern industry, and realized the upgrading and upgrading of the industry in the process of undertaking industrial pfer.

The shift and pformation of China's footwear industry is the trend of the times. However, the shift is not simply moving and copying, but a new way of developing new industries and technologies on the new technology and new platform, taking the combination of pfer and pformation, expanding and upgrading together. After the industrial restructuring, the industry layout of China's footwear industry will be more reasonable and competitive.

It is understood that this China International Leather Fair, China International Footwear Exhibition and China International luggage, Qiu Ji

The exhibition area is 80 thousand square meters, attracting more than 100 thousand professional spectators, more than 20 countries and regions exhibitors and thousands of enterprises exhibiting.