Wahaha'S Success

In 1987,

Started the business process; in the second year, processed the oral liquid for others; in third years, the Wahaha nutrition food factory was established in Hangzhou. In the surging market of nutrition and health care, Wahaha created a new way to solve the problem of "eating problems" for children.

The product is the first product of Wahaha. It sold 4 million 880 thousand yuan in the first year, reached 27 million 120 thousand yuan in second years, broke through billion yuan in third years, and completed the preliminary primitive accumulation.

Initial scale

In 1991, only more than 100 people Wah ha nutritious food factory annexed Hangzhou canned food factory in one fell swoop. After three months, the hang can plant turned into a deficit, and the operating income of the merger year exceeded 200 million yuan.

The success of mergers initially laid the foundation for enterprises to achieve economies of scale through scale production.

Because of the sharp increase in the number of employees and the huge increase in capacity, the merger led to the pformation of Wahaha from "children's cards" in the past to the qualitative change of the "beverage brand" today. Wahaha also realized the shift from the health care market to the beverage market.

Wahaha Group was formed in October 1991.

Western strategy

In 1994, Wahaha counterpart the Three Gorges Reservoir area and set up a Fuling branch, which opened the prologue to the magnificent "real estate" strategy.

The implementation of the strategy of "selling real estate" accelerated the pace of Wahaha's development of the national market, rapidly expanded the market share and promoted the rapid development of Wahaha.

Since 1997, based on the success of westward entry to Fuling, Wahaha has established more than 40 stock control companies in 26 provinces and cities, and has achieved good economic benefits. The output value of foreign subsidiaries accounts for nearly half of the entire group company. It has not only become a "hot front" for the development of local economy, but also made Wahaha a real estate developer and developed into the largest and strongest beverage company in China.

Challenge Coca Cola

In 1998, Wahaha launched the "Chinese own Cola" - very cola, and then quickly formed a big momentum with Pepsi Cola and Coca-Cola, and shattered the myth of the unconquerable foreign cola.

The challenge of Pepsi Cola and Coca-Cola is a sign that Wahaha has entered a new era of development, showing its strength to compete with international brands and opening up a new field for Wahaha's development.

Cross industry development

In 2002, Wahaha chose.

Industry as the starting point of cross industry development.

In the first batch of 800 children's wear shops in China, it has become one of the largest children's wear brands in China. It has laid the foundation for further development of new enterprises.

Enter new industries

At present, Wahaha's diversification strategy has new moves -- ready to enter the high-tech industry.

As a matter of fact, Wahaha's diversified operation has already started, and from wakha to aquaculture, to cultural and creative industries, and to retailing, Wahaha has set foot in it.