• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Marketing Of PEAK

    2012/9/12 8:47:00 157

    PEAKMarketingMarketing

    in fact, Peak The road of internationalization began in 2005, when most of the Chinese sports enterprises in the "Jinjiang Department" were not famous.


    PEAK's path to expand the U.S. market began with its cooperation with the NBA. In 2005, PEAK began to sponsor the Houston Rockets and Toyota Center, then signed with Battier and the Rockets, and won the NBA's strategic partner in China. So far, PEAK has signed 18 players and 3 NBA teams. But at that time, PEAK had not set up a branch office in the United States. Since then, because the process of PEAK's listing in Hong Kong was affected by the financial crisis, PEAK's US branch was not officially established until March 2010.


    Facts have proved that it is because of the early "exploration" that PEAK has a better understanding of the U.S. market, and the responsibilities and market pertinence of the U.S. branch are relatively clearer. Su Jia, the general manager of PEAK's US branch, told reporters: "The US branch has three major functions. First, it is responsible for the sales of the whole US and North America. Second, it sets up a research and development center to lay the foundation for the company's research and development. Third, it is responsible for the service of contracted players."


    However, the U.S. market is not PEAK's largest overseas market. The reason is obvious. Because PEAK's products are more focused on basketball, Nike accounts for 90% of the U.S. basketball market share, the remaining 10%, and Adidas, Reebok and other big powers are struggling.


    The United States is also a highly developed country in all walks of life. This is quite different from the situation that China is full of emerging market opportunities everywhere, so for any foreign enterprises and brand Will have a strong resistance.


    However, there is also competition in the Chinese market. In terms of market share and brand degree in China, PEAK's performance is not outstanding. They also predicted that the fierce competition in the Chinese market would lead to a decline in profits and market space. Therefore, for PEAK, early expansion and development in foreign markets is a way to share risks.


    In China, PEAK's biggest competitors are Li Ning [4.27 1.67%], Anta, 361 and other enterprises. Among these enterprises, Li Ning is undoubtedly the most successful and largest in overseas strategy. In fact, Li Ning's overseas strategy was earlier than that of PEAK, but due to Li Ning's own reasons, it has almost disappeared in the US market, which gives PEAK a good opportunity.


    "Our goal is to develop the American market to drive global market 。 Because we judge that the effect of using the U.S. market to drive the world is similar to that of starting the Beijing and Shanghai markets at home to drive the sales of the whole country. The U.S. will guide and drive other countries and regions more significantly. " Su Jia said.


    Unlike most domestic sales from physical stores, although Peak also has physical stores, online sales and franchisee channels are the mainstream of sales. This has a lot to do with the developed network and centralized and standardized channel sources in the United States.


    In China, price war is inevitable for all competitions, but in the United States, this situation does not exist at all. PEAK's product pricing is based on that of Nike and Adidas. For products with the same quality and technical content, PEAK's pricing will be 20% lower than theirs.


    It is understood that the products sold by PEAK's American branch are all from China. Although there are factors such as the return of American manufacturing, the rise of Chinese employment costs and the rise of logistics costs, PEAK will not consider setting up factories in the United States. "The main reason is that shoe processing is a labor-intensive industry, and industrial supporting facilities are important. If only one factory is set up, supporting facilities cannot be guaranteed," Su Jia said.


    Although she has lived in the United States for several years, Su Jia's biggest pressure comes from cultural differences. In doing the same thing, Americans and Chinese have totally different values. Su Jia made an image analogy. One question is that Chinese people and Americans do things differently. For example, how to go from 1 to 3, Chinese people will sit there first and think of ways to go from 1 to 3. The American thinking habits must be 1, 2 and 3. They believe that if the number of 2 is not passed this time, it must be made up later. By then, the waste of time and labor costs will be greater.

    • Related reading

    Xinjiang Dehui International Clothing City To Create A Fashion Highland

    Successful case
    |
    2012/9/12 0:28:00
    253

    Kangnai Leather Shoes "Guizhou Head" Xie Qiulian

    Successful case
    |
    2012/9/10 22:37:00
    206

    The Inspiration Of Baozi To China'S High-End Women'S Clothing Brands

    Successful case
    |
    2012/9/10 21:08:00
    193

    Mature High-End Women'S Clothing To Usher In A Broad Market.

    Successful case
    |
    2012/9/10 10:33:00
    252

    Electricity Supplier Service Industry Has Great Potential

    Successful case
    |
    2012/9/10 10:27:00
    197
    Read the next article

    Baby'S Tender Feet Need Careful Care. Children'S Shoes Should Be Carefully Selected

    The baby's tender feet need to be taken care of from an early age, and the purchase of children's shoes also needs to be cautious. Let's see how to choose suitable children's shoes.

    主站蜘蛛池模板: 无码人妻丰满熟妇区五十路百度| 麻豆回家视频区一区二| 污污视频在线观看免费| 在车里被撞了八次高c| 亚洲色偷偷综合亚洲av78| xxxx性视频| 狼人香蕉香蕉在线28-百度| 女同恋のレズビアンbd在线| 免费看大美女大黄大色| www.色日本| 激情偷乱人伦小说视频在线| 在线免费观看韩国a视频| 亚洲日韩亚洲另类激情文学| 1000又爽又黄禁片在线久| 欧美亚洲人成网站在线观看| 国产白嫩美女在线观看| 久久精品无码一区二区三区不卡| 麻花传MD034苏蜜清歌| 日本一本一区二区| 四虎永久免费影院| 一级一级人与动毛片| 男人肌肌插女人肌肌| 国产色视频一区二区三区QQ号| 亚洲大香伊人蕉在人依线| 人人澡人人爽人人| 日本强伦姧人妻一区二区| 啪啪网站永久免费看| japanese国产在线看| 欧美猛少妇色xxxxx| 国产成人精品免费视频大全 | 国产色婷婷精品免费视频| 亚洲人成在线播放| 高清国产美女一级毛片| 成年人黄色大片大全| 亚裔玉videoshd和黑人| 香蕉久久综合精品首页| 日本娇小videos精品| 全彩口工彩漫画无遮漫画| 99久久亚洲综合精品成人网| 欧美三级不卡在线观看视频 | 国产精品亚洲一区二区三区在线|