Kangnai Leather Shoes "Guizhou Head" Xie Qiulian

Founded in 1980, it started the main high-end leather shoes for men and women, and later expanded to run underwear, clothing and other fields. It is a leading enterprise in China's footwear industry.

More than 4000 employees, covering an area of 160 acres, have first-class shoe making equipment and technology.

Its Kangnai brand shoes are famous for their quality and are characterized by comfort and fashion.

The meaning of the two words of "Kangnai" is: healthy development.

In the right picture, the logo of western suit and leather shoes is the staff culture of Kangnai Enterprises: to raise their head and be honest and behave, to bury their heads and work hard.

The two red dots in the Pinyin are the symbol of Kangnai's becoming a world famous brand and the ambition of Kangnai's centennial.

"Please comment on Kangnai.

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Recently, a reporter interviewed the executive vice president of the Wenzhou chamber of Commerce in Guiyang, Guiyang.

When she first threw up such a problem.

She also has an identity - Kangnai shoe Guizhou "head", she will make use of all the time available to promote Kangnai.

The reporter replied, "Kangnai shoes are of good quality, comfortable wearing and high visibility."

"You are quite right," said Xie Qiulian. Because of this, Kangnai has become one of the best selling brands of Wenzhou shoes in Guizhou, with annual sales reaching tens of millions of yuan, and the distribution network is distributed in Guizhou Prefecture, prefecture and city.

However, what is unexpected is that Kangnai's achievements in Guizhou are "breaking through" from a 20 square meter store.

At that time, it was in 1999 that Xie Qiulian, acting as a Kangnai agent in Xi'an, moved to Guizhou.

"At that time, Kangnai's market in Guizhou was still a blank.

When I came to Guizhou, many people questioned whether Guizhou could do it, and there was some truth in our skepticism, because many counties were still very backward.

Xie Qiulian said, but she decided to try. She thought the market in Guizhou would be opened sooner or later, sooner rather than later.

1999, Xie Qiulian really came to Guizhou.

The Kangnai Guizhou office was set up in Guiyang.

The first facade is located in the wholesale market of Guiyang West Road, which is the largest wholesale market of shoes and clothing in Guiyang, next to Guiyang passenger station. The buses here can be sent to all the States, cities and cities in Guizhou.

"I am responsible for running the market and arranging a family member to be responsible for the delivery."

Xie Qiulian said that what impressed her most was that Guizhou was building more infrastructure at the time, building roads everywhere, going to a far away county seat and sitting for more than 10 hours.

Although she was very bitter, she ran almost 80% counties and cities in just half a year.

Of course, Kangnai's shoes also began to enter the mall, and the market slowly spread out.

However, the market opened and the problem continued.

"Because it is wholesale, so that some counties have a number of dealers in a market.

This not only affects the interests of dealers, but also seriously affects brand value. "

Xie Qiulian said that in the face of this problem, she immediately carried out reform and retired from the shopping mall counters as a store.

After more than 10 years of development, Kangnai now has more than 50 stores in Guizhou.

According to Xie Qiulian, at present, Kangnai shoes in Guizhou's consumer groups are almost all high-end industry groups, because it is of good quality and comfortable to wear.