Quanzhou Garment Accessories Industry Accounted For Over 50% Of The Market Share.

Fashion decoration from practical functions

According to Xu Rongzong, senior engineer of the consultant group, in a recent survey, we know that our city is now in the apparel industry.

A complete supporting industry chain has been formed. Garment accessories products account for over 50% of the country's similar market share, employing about 100 thousand people, with an annual output value of nearly ten billion yuan.

Take stone lions as an example. At present, there are more than 1000 auxiliary production enterprises in the city. The products cover accessories such as clothing, shoes and caps, bags, household appliances, and cars, mobile phones, computers and other products. Key enterprises include Hualian, Wolf Road, Hong Peng, Zhongxin, Jing Dian, Boya, Shi Lian and other departments. Basically, the industrial chain from raw material supply to die casting, polishing, electroplating, painting, finished products and other processing technology has been basically formed. The products are zipper, lace, small pins, thread heads, tens of thousands of kinds, tens of thousands of species, tens of thousands of species, and hundreds of thousands of species.

"Shishi excipients market products have strong competitiveness in the whole country and even the whole world, of which hardware accessories occupy an absolute dominant position in the whole country, accounting for 90% of the same products in the national market."

Xu Rongzong said.

At the same time, accessories products are also pforming from "practical function" to "fashion decoration". Accessories products have become the key elements of fashion and popularity. High quality accessories become the key to winning fashion clothes.

In this regard, Huang Wenyuan, President of Shishi clothing, footwear, accessories and accessories industry association, believes that in today's increasingly fierce competition in the garment industry, fabrics or accessories have become

The important factor for enterprises to stand out is that accessories accessories have changed from practical functions to fashion decoration, and become the key factors of fashion and fashion. "Zippers, buttons or metal ornaments are no longer just finishing points, and sometimes even become an important bargaining chip for fashion."

With the continuous diversification of the content and level of clothing demand, people's requirements for accessories are becoming more and more stringent. Yang Ziming, Liu Yong, Liu Yiqun and other famous design masters all think that accessories have an unusual influence on the success of a fashion design.

The professional market promotes the upgrading of excipients industry

It goes without saying that the excipient industry in Quanzhou is strong, and is pforming to the fashion direction. But for a long time, because only products and no specialized market, Quanzhou enterprises have to sell to the Guangzhou rent shops every year, and the cost of only one month in the store is over 80 million yuan, thus causing the situation of "resources and taxes".

Therefore, how to move the market back to Quanzhou has become the consensus of the excipient industry.

Xu Hongmiao, general manager of Shishi Hong Miao Fashion Accessories Co., Ltd., told reporters that at present, the accessories are mainly distributed in three places in Zhejiang, Fujian and Guangdong. Among them, there are thousands of "Fujian style clothes", which occupy an absolute advantage in the total number, while in the fields of trademarks, zippers and buttons, the number of Quanzhou enterprises is the largest, and only the stone lions occupy 50% in the whole country.

Therefore, in the face of such a huge market, it is necessary to have a professional market of its own. Only in this way can we develop together.

Huang Wenyuan thinks so, because the formation of the professional market, in addition to the local government to bring taxes and employment, and more importantly, let Shishi excipients go to the whole country.

To this end, under the sponsorship of the Shishi clothing, footwear and accessories industry association, 116 garment accessories enterprises have jointly funded the establishment of the Shishi accessories market Limited by Share Ltd, including Hualian, Zhongxin, Ford, Yi Deli, Lianxing, Hongpeng, Hongze, and many other clothing and footwear accessories production enterprises.

At present, the specialized market of Shishi excipient has been put into construction and plans to invest RMB 600 million yuan. According to the preliminary estimate, more than 2000 enterprises will be in the excipient market, and the annual sales volume in 2015 is expected to exceed 10 billion yuan.

"Relying on local integrity.

We can further grab the right to speak in the domestic accessories market, and at the same time, drive the prosperity of other professional markets, because buyers at home and abroad can purchase cloth, accessories or clothing in Quanzhou at the same time, because there is no auxiliary material market here and then run to Guangdong and Jiangsu and Zhejiang provinces.

Professionals say.