Business Attire Makes A Difference In The Clothing Industry.

When Lining, Anta and other brand clothing enterprises are faced with problems such as high inventory and other problems, some

Manufacturers began to start from the direction of customization, and explore ways to avoid high inventory and tight capital chain.

Xiong Xiaokun, a light industry researcher at CIC, told reporters that market segmentation and customized production can not only meet the needs of consumers, but also help enterprises find market opportunities and develop marketing strategies with a definite goal. This will be one of the ways for the clothing industry to get out of the predicament in the future.

Recently, the reporter visited specially engaged in.

Li Xuecheng, vice president general manager and Yang Zhaoxiang, vice president of the China listed company, the exploration of the garment industry may provide a new way of thinking for the market.

Question 1: how to locate the occupation clothing in the increasingly competitive garment industry? How big is the market space and scale?

First of all, the range of professional wear is very extensive. The formal dress of business can also be called professional wear, and the clothes worn by military personnel can also be called professional wear.

National uniform dress industry, such as industry and commerce, taxation, procuratorate, court and railway, are also professional clothes of various professions.

At present, the clothing association roughly estimates the market size of the professional wear range from three thousand to five hundred billion yuan.

Question two: will there be problems such as Nike, Lining and other brands faced by high quality stores such as manufacturers of customized professional wear?

Li Xuecheng: there is high inventory in the industry, but mostly B2C mode.

We are not the same as them. We are the order type production. The things we do for the big customers are all the number of people you have, the specific person to whom you have a name, and the tailor-made clothes. It is a package of one person, and the outfit, the interior and the shoes are all matched. This is the same as that of the army. It belongs to the directional production.

Yang Zhaoxiang: now many B2C enterprises are also turning to B2B direction. As far as I know, some brand enterprises are also changing.

In the direction of our customized market, why? That's the problem we mentioned just now.

Question three: how can we balance the market's individualized demand with mass production in the fierce market competition?

Li Xuecheng: different customers and different industries have different requirements for professional wear. According to the requirements of enterprises, we tailor it to one to one service.

Enterprises request, we design according to the requirements, from the style, color, collocation to fabric design, let the enterprise see whether it is suitable after design, or our design will have consideration in advance, after understanding the basic situation of the customer, we will design the product for you.

Question four: Adidas, fan and other garment manufacturers will choose to move their production lines to Southeast Asia to reduce costs. Do you have any plans?

Yang Zhaoxiang: last year, this phenomenon is very obvious. Because of the rising price of raw materials and labor costs, the garment industry has been attacked overseas, and they are unwilling to do so in China.

However, some foreign high-end products are still being done in China, because Southeast Asia and India can not do high level products, and the quality of their products still can not meet the requirements.

At present, under the circumstances of market changes, domestic garment enterprises, including ourselves, are also seeking pformation and upgrading step by step.

But we can not fully understand that we do not go to Southeast Asia to set up factories. If necessary, there may be some circulation, matching processing and OEM production.

As for when to do it, it can only be said that it is possible to see whether future development needs.

Question five: what is the export status of the tailored production of professional clothing?

Li Xuecheng: now the export situation is very bad, which is very unfavorable to our enterprises. We have pressure in this aspect, and the export proportion probably only accounts for the proportion of 10%-15% in the enterprise.

Of course, we mainly aim at the domestic market, there will also be some foreign markets, such as munitions, civilian products, but are under certain pressure.