Zhang Yankai Talks About Quickening Pformation And Upgrading To Deal With Order Pfer

Overseas markets show regional and local characteristics. Enterprises must correctly analyze and judge.

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Introduction, in the international market downturn, last year and the first half of this year, China's overall exports of textile and apparel growth declined.

But overseas textile and clothing market is not all gone green, showing regional and local characteristics: China's trade growth against important export markets is growing, the pace of recovery in the US market is accelerating, American consumers are spending more on textiles and clothing, the European market is relatively sluggish, but it is not "monolithic", and Germany and other countries are getting better.

According to the latest data released by the US Department of Commerce, the total retail sales of goods in the United States in July amounted to $403 billion 900 million, an increase of 0.8% over the market.

At the same time, it can be seen from the thirteenth China Textile and clothing trade exhibition (New York) (New York exhibition).

The number of exhibitors and spectators has reached a record high, with 365 exhibitors, including fabrics, home textiles and garment enterprises, attracting more than 7000 professional buyers.

Both enterprises and purchasers agree that the results of this exhibition are very good. They consider it possible to talk about business. On the one hand, it is more important to enhance exchanges and get first-hand market information through exhibitions, and it is very helpful for enterprises to formulate future development strategies.

Zhang Yankai said that in the past two years, the struggling foreign trade enterprises have taken the initiative to "go out" to get market information and develop new markets.

The proportion of small and medium-sized enterprises exhibiting has been significantly improved. Some of them have not opened up the US market before. They hope that they will be able to take part in the exhibition independently, and some enterprises will be looking for opportunities in the US market due to the depressed European market.

"The United States has always been Chinese textiles.

The important market of trade, but the subprime crisis made many small and medium-sized buyers in the US have no more resources to purchase directly in China, and many American manufacturers could not join China in the large-scale textile and clothing exhibition.

Through this exhibition, we will bring exhibitors to the United States, and the two sides can directly trade exchanges.

At this exhibition, buyers from well-known clothing and home textile brands in the United States showed great enthusiasm for exhibiting products of Chinese enterprises.

One obvious change is that these businessmen have put forward higher requirements for product design and technology. "

Zhang Yankai said.

Through inspection, Zhang Yankai also found that the European market is much worse than it is, but not the markets of all EU countries are not good, for example, China's exports to the German market have basically not declined.

Zhang Yankai believes that, despite fierce competition in the external market, Chinese enterprises and international trading companies should not be too pessimistic or lose confidence. They should not just give in. They should actively analyze the current economic situation and market characteristics while adjusting their own competitive advantages, and adjust their future development direction.

"Under various unfavorable trade conditions, we are also pleased to see that some of China's export enterprises are more mature and able to cope with changes in the overseas market freely. This is a welcome progress.

For example, a knitting factory that I visited in Jiangsu, a textile company in the United States, has been growing two digit numbers in recent years. In addition to processing for American enterprises, he also registered his own brand and hired the design and marketing team of the United States.

At present, the brand's annual sales volume in the United States is 20 million dollars, accounting for 1/6 of its total sales revenue.

In response to market demand, the company has also increased its own product category, from knitting to weaving, and has strong control over the market.

Another trading company directly purchases China's competitive products to the US market, and its business is very good.

Zhang Yankai said.

In the past, China's products were mainly for the low-end market in the US and Europe. Now this concept is changing.

Because a large part of the orders purchased in China have been pferred, such as cotton products and other simple processing orders, which have been pferred to Vietnam, India, Bangladesh, Pakistan and other countries for production and processing. Quite a few of them have been returned to the US or Mexico.

It can be said that in pursuit of profit maximization, European and American buyers began to look for suppliers with lower production costs, and the market was organically divided in the process of competition among countries.

According to Zhang Yankai analysis, due to the rising price of raw materials and labor costs in recent two years, the price of textile and clothing products processed in China to the United States plus tariffs is almost the same as those produced in the United States.

And the production in the United States not only shortens the delivery date, but also enables quick response.

Even in the United States, some production costs are higher than those in China, but because the selling price is higher, they can still guarantee the profits of manufacturers and retailers.

American consumers have higher price tolerance for local textile and apparel products. If a pair of jeans is sold in the US for more than 200 US dollars, the Chinese made products can be sold to US $more than 100, if it is made in Bangladesh, it can only be sold for about 50 dollars.

Therefore, the competitiveness of China's textile and garment export enterprises is facing a severe test. "Order pfer" has become a problem that enterprises have to face.

If the Chinese enterprises still do simple product of big road, do not have their own advantages and characteristics, and the price is almost the same as processing in the United States, they will lose their competitiveness.

Faced with this situation, Chinese traditional export enterprises must strive to upgrade their grades, design, quality and taste.

"In the US, there are still a lot of orders, especially for ODM companies, which can provide high quality and high value-added products, and exports have been increasing.

The products processing technology of these enterprises is rather complicated, and the customers' requirements for product quality are relatively high. Some of them also do some processing for some famous international garments.

Other large enterprises with comparative advantages and complete industrial chains are still the partners valued by American customers.

This is because American customer procurement requires shorter delivery time, while large Chinese enterprises can guarantee delivery time and assure customers.

Therefore, the development of large and medium-sized Chinese enterprises in the United States is getting better and better in the United States, and there is a good situation of adverse market growth.

Zhang Yankai said.

In this way, there is a sharp decline in orders for small businesses and the failure of large enterprises to order. How to cooperate with large enterprises and give full play to their advantages and jointly face the new international trade environment has become an important topic at present.

Zhang Yankai also put forward his own proposals: "big enterprises and small businesses can form a cooperative alliance. Large enterprises can play a good role in purchasing orders and organizing orders. Small businesses maintain their flexibility and characteristics. The two sides complement each other and make the best use of each other, so that the capacity of enterprises can be fully utilized and the scope of orders can be extended.

"In short, in the critical period of the changing global textile and clothing trade pattern, China's textile and garment export enterprises must change their thinking, seize the opportunity of pformation and upgrading of the industry, adjust the product mix, carry out scientific and technological innovation, enhance brand image, and carry out win-win cooperation so as to maintain a good momentum of development in the international market."

Zhang Yankai finally pointed out.