Sustainable Development Let Fashion Brand Clothing Win The Hearts Of The People And Brand Value Will Gradually Improve.

A good brand not only has a strong economic efficiency of creativity, but also for the development of society has a strong driving force.

There are many brands in the clothing industry in recent years, which have also become the focus of the government, such as Ordos brand.

In recent years, the brand value evaluation, with 4 billion 367 million yuan, ranked seventeen in two consecutive years, ranking first in the textile and garment industry; at the same time, YOUNGOR, Heng Yuan Xiang, Shan Shan and other clothing brands were selected.

In 2003, China's most valuable brands ranked No. 1, Haier, the giant of China's household electrical appliance industry, to win the title of China's most valuable brand in 53 billion.

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Over the years, we obviously see an advantage that the brand value of clothing enterprises is gradually improving.

Intellectual property system is the guarantee of brand value.

We know that in the ranking of Chinese brands, many garment companies have been listed, but they have heard that some brand enterprises are not considered genuine when they borrow money from banks.

And refused.

There are several reasons for this phenomenon: first, China is not a country that pays special attention to intellectual property rights.

Second, the protection of intellectual property rights in China has just started and has not become a standard to measure the economic strength of a country.

For example, when we talk about the United States, we will think of IBM, think of Microsoft, and not think of the United States when it comes to computers. It is not that we can think of costumes and perfume when we think of France.

But many brands are directly becoming spokesmen for national achievements.

In China, this trend is becoming more and more obvious. For example, many foreigners know Tsingtao Brewery and Haier.

But from the big environment, the Chinese government's attention to brands is far from enough.

Third, China's commercial banks weigh the value of an enterprise's assets. What's more is how much real estate, how many factories and other fixed assets they have, rather than intangible assets.

To survive, we need an environment. First of all, we can see that in a country with more sound legal system, the greater the space for a brand to survive as an intellectual property right.

China has once appeared 123 Valentino, 13 crocodiles, and now there are countless Boss emerging. We have no ability to protect the intellectual property rights of foreign brands, and directly affect the ability to protect our intellectual property rights.

This is also a matter we must pay attention to. As an intangible asset, a brand can survive if it leaves a good legal environment.

Brand gold content is more reflected in customer loyalty.

Nowadays, there are many brands in the clothing industry, and there is an endless stream of brand reviews. But compared with foreign brands, there is still a way to go for Chinese clothing brands to become a truly valuable brand.

A valuable brand needs generations or even hundreds of years of effort to reach its peak. As we know, such international brands as Yves Saint Laurent, Chanel and Louis Weedon have gone through at least 50 years of history, and China's brand growth has lasted for more than ten years from reform and opening up to the present. Therefore, it is very unrealistic for us to talk about the value of Chinese clothing brands, how to go to the world and how to compare with the brand value of foreign countries.

The gold content of the brand has many other problems besides the gap between the product quality and product familiarity.

Many brands already have quite high popularity, such as Ordos, news birds, YOUNGOR, and Shanshan. We have done some research, and some brands have a reputation of 70%.

For such a highly famous brand, why the market value is not high, the reason is very simple, customer loyalty to the brand is the fundamental to support the survival of the brand. I think the higher the brand loyalty, the higher the gold content.

However, loyalty needs time to accumulate, and enterprises need to constantly change their strategies, change their ways of adapting to customers, adjust the direction of products, and strive to provide customers with closer services, so as to enhance their perception of a brand, and ultimately have a profound impact on the brand.

In this process, products and tangible assets can make efforts to narrow the gap with the world brand.

But we can not let the brand increase in a short time.

If we want to increase the gold content of the brand, enterprises must settle down to improve their management, strengthen their service to customers, improve their marketing ability, and intensify their marketing efforts, so as to enhance their brand awareness.

This is often the result of a couple of people working together.

Many entrepreneurs in China always want to create brands that match the world in their own generation, which is very difficult.

A lot of things need time to accumulate, such as brand culture, advocacy ideas, lifestyle can affect our customers in the same era or even generations of customers, whether we have the ability to tap potential customers, can we cultivate the loyalty of customers in different times.

In the aspect of marketing mode, when many enterprises are in the stage of primitive accumulation, they all choose to work hard on products; when they are in the process of rapid growth, they neglect the construction of products themselves due to shortage of funds or difficulties in turnover.

It is very difficult for us to cultivate a brand like a poor family who has a rich family.

Many domestic enterprises, when creating brands and seeking survival stage, are undisputed by product and profit orientation.

But through the primitive accumulation and entering the development stage, the brand itself should be an important value orientation in order to develop and survive.

When the market share of brand rises, to maintain the rapid growth of enterprises, besides the marketing strategy and development direction, brand building is also a puzzle for entrepreneurs.

Brand is much more important than the product itself. It is correct to start choosing image spokesperson and advertisement as propaganda means, laying the foundation for profit growth and completing the accumulation of primitive capital.

However, these methods are relatively rigid, which can be called foreign family work. The older they are, the weaker their physical strength and the weaker their skills.

In my opinion, the current enterprise should practice instead of Taijiquan. It requires patience and perseverance to calm down and not pursue fast, so that the internal force will become stronger with age.

Valuable brands focus on advocating lifestyle.

From a consumer perspective, it depends on what the brand provides to consumers.

For consumers, the most important point of brand is that it can be used as a symbol of life style.

The process of building brand is actually a process of advocating the pformation of consumers' lifestyle.

How to promote the way of life advocated, let customers participate in it, voluntarily change, that is, how to let customers recognize their state through marketing means.

Many Chinese brands survive today because China has a group of more diligent and hard working people than foreign managers.

But today is no longer the era of intelligence, but the age of wisdom. Entrepreneurs need to improve their future plans qualitatively.

Brands need time to test and constantly pmit our life.

When we talk about sports, we will think of NIKE. When we see "Marlboro", we will remember strong and vicissitudes.

And these associations tend to turn into loyalty in my opinion.

After having a strong loyalty on the basis of cognition, people tend to be spoiled and hard to reverse.

For example, after launching the diet cola, Coca Cola Co has been subjected to collective resistance from many consumers.

Cognition and loyalty are interrelated. After forming a habit, consumers form a tradition and form a culture.

In addition, the promotion of brand is from inside to outside.

Only when entrepreneurs and all parties inside the enterprise have strong feelings for their brands can they operate their brands well and extend them to more customers.

As a symbol of life style, brand is actually a personification.

For example, when a woman puts on the "exception" dress, she will imagine herself as a different person, a woman who pursues individuality and detachment in spirit, pursue refinement in life, and pursue success in her work.

This is the imagination of "exceptional" as a successful brand to consumers.

It is the best embodiment of the "personification" function of the "exceptional" brand, and the value of the brand of life advocated by it.

In short, the brand needs to be refined and the brand needs to be meticulous. The brand with high consumer loyalty is the brand with high gold content.

It takes time and patience to achieve a brand with high gold content.