The US Economic Rebound Textile Industry Has The Potential To Get Rid Of The Decline.

In the past two years, due to the rising prices of domestic raw materials and labor costs, China

The competitiveness of enterprises is facing a severe test.

When market demand is not yet out of decline,

Buyers began to look for suppliers with relatively low production costs.

For a time, "order pfer" has become a problem that some textile exporters have to face but have to face.

Talking about the recent experience of visiting the European and American markets, this is the biggest touch to Zhang Yankai.

"At present, many American buyers pfer production orders from mainland China to other textile producing countries.

Most of the products are cotton products, and the grade of products is usually made of simple and popular clothing products.

It is quite surprising that these orders are not only pferred to India, Bangladesh, Vietnam and Pakistan, but a large part of them are returned to the United States. "

Textile export enterprises continue to improve their competitiveness, and the resilience of the US economy makes people see hope.

What makes Zhang Yankai more sober is some new changes in the US market: the production of textiles and clothing is no longer confined to China. Besides the Southeast Asian countries such as India, Bangladesh, Vietnam and Pakistan, some of them are from the United States.

Will these orders repatriate due to the revival of the US textile industry pose a new threat to China's industry? What competitive advantages do our export enterprises face in the face of increasingly fierce market competition?

After the financial crisis, the manufacturing industry represented by the textile and garment industry accelerated recovery.

In this process, the US government has become a powerful promoter.

In 2009 ~2012, the Obama administration launched a series of policies, such as "buy American goods", "manufacturing Promotion Act", "five year export doubling plan" and "internal protection employment promotion initiative", and so on.

In 2011, 237 thousand new jobs were created in the US manufacturing sector, and manufacturing investment recovered significantly.

In the process of moving from the virtual economy to the real economy, the revival of American manufacturing industry has played an important role. It is precisely in the environment of continuous employment opportunities that some textile enterprises that have already declined have been thriving.

"The return of US buyer orders must be considered in terms of several factors.

In addition to the revival of the textile industry, the most important reason is the low cost of procurement at home.

At present, the United States imports clothing from China to pay 16%~17% tariffs, and the import duty of fabrics is 9%~10%.

The procurement of these products from the mainland can not only save part of the tariff, but also due to geographical advantages, the delivery time of products is relatively short. "

Although textile companies in the United States have to bear labor costs several times higher than those in other countries, consumers have higher price bearing capacity for local textile and apparel products.

Therefore, even in the economic downturn, enterprises can still maintain profitability.

"Jeans produced in the United States cost a lot of money but sell at a high price. An American made jeans sell for $200 locally, and Chinese companies can sell for more than 100 dollars, and jeans from Bangladesh are about 50 dollars.

In the process of participating in the market competition, the different characteristics and product positioning of different countries naturally divide the market organically.