Mature High-End Women'S Clothing To Usher In A Broad Market.

In recent years, our country

The trend of high-end is obvious.

The data from the data monitoring center of the foresight Industry Research Institute show that in 2010, the consumption of high-end clothing increased by 31.2%, while the growth of high-end and low-end clothing was 19.2% and 18.4% respectively.

In 2011, as the price of branded women's clothing rose by 35.7%, the sales volume of clothing decreased, but the sales of high-end women's clothing still reached a 20% growth rate.

With the continuous development of China's economy and society, especially the expansion of enrollment in Colleges and universities, the average education level of women in China has increased rapidly.

According to statistics, in 2011, 25-29 year old employed population, women's academic qualifications were distributed in college, undergraduate and postgraduate, all higher than men.

The development opportunities of women in high-income occupations are closer to men than those of the previous generation.

At the same time, the rapid development of the third industry in China will also create more formal and high income employment opportunities for women.

Statistics show that the third industry is the most absorbing industry in the world. In the mid 90s of last century, the number of women engaged in third industries in the United States accounted for 66% of the total number of women employed, 53% in France, 50% in Japan, and only about 20% in China.

The increase of business activities and the promotion of economic status will promote the growth of high-end women's clothing in the future.

The service characteristics of the third industry will help promote the further growth of women's clothing consumption.

Looking forward to the latest 2012-2016 years of Industry Research Institute

"Industry development prospects and investment strategy planning analysis report" shows that women's clothing consumption is more younger than that of the 45-54 most powerful women in the United States.

In 2011, the highest consumption age of women clothing consumers was 31-35 years old, followed by 26-30 year old women.

This difference is mainly due to the reasons for China's development. Before 70s, the concept of hard work and simplicity was more profound in China. After the reform and opening up, the beneficiaries of economic development were mainly those who were born after 70 years.

With the more propensity of the Post-80's women to work steadily and increase their incomes and enter the mature age of women's clothing, the demand for clothing consumption growth is expected to grow rapidly.

Despite the highest consumption of clothing in China, 31-35 year old women spend the most, but 41-50 year old women spend the most on the purchase of single garments.

Data show that the average expenditure of 41-50 year old urban women buying single garments is 2019.85 yuan.

It is estimated that after 70 and 80 years, we will step into this age range. The consumption of mature high-end clothing will be higher and the affordability of price will be stronger.

In addition, China's two or three tier cities show strong consumption potential.

With the increase of department stores in two or three tier cities and the sink of clothing brands, the consumption demand of high-end clothing in two or three tier cities has increased significantly.

The consumption of high-end women's clothing has been rapidly increased from 12.2% in non capital cities in 2008 to 39.9% in 2011.

Thus, the demand for high-end women's clothing in China is huge and the prospects for development are very promising.

Related research reports

China's clothing industry import and export analysis report. China clothing industry monthly market monitoring analysis report. China Women's clothing industry monthly market monitoring and analysis report. 2012-2016 years China's down garment industry production and sales demand and investment forecast analysis report. 2012-2016 years, China's high-end children's clothing industry production and sales demand and investment forecast analysis report, according to statistics, 2008-2011 years, China's women's clothing market share of the top ten, the top twenty brands are low, the former ten market share is basically around 24%, the first twenty is 35%, among which has a larger advantage of baozi, white-collar, Maas Phil market share has declined.

Looking forward to the industry research institute women's clothing industry research group analysis, the main reason is that the mature women's clothing industry because the company is not established for a long time, at present, in the brand awareness, market recognition and other aspects of the company has no absolute advantage.

All brands are competing against each other, and the expansion stage of horse race enclosure is very important. In recent years, the advantage of capital channel is very important. The future competition will begin to serve at the same time of extension and expansion, and compete with the further establishment and promotion of brand connotation and the inherent strength of brand characteristics.

It is worth noting that high-end women's clothing has a higher price, and its fabric, design, workmanship, detail processing and other requirements are higher, and there are certain barriers to enter the industry. This makes online shops and traditional low-end brand enterprises less likely to develop high-end women's clothing brands, and the impact of Online shopping on high-end women's clothing brands is relatively small.

In addition, the high-end mature business women's clothing brand has a high degree of awareness in domestic consumers, and there is no strong brand in the international brand expansion in China.

To sum up, China's high-end high-end women's clothing industry is in the development stage, especially the high-end high-end women's clothing segmentation industry has a very broad market prospects.