24 Year Old Girl's Success Story

Nowadays, more and more people want to realize their dream of becoming a boss by running a clothing store, but if they can not form certain business characteristics, it will be difficult to get ideal returns.

Now let's learn.

Shop experience.

There were no salesmen shouting loudly at the door. The chic shops were cleanly cleaned, the interior lights were soft and beautiful, and a few bouquets of flowers were placed in every corner. If it were not for the price marks on the clothes, you would not believe it was a clothing store, but more like a girl's flower house.

However, it is this small shop that has a good reputation.

The boss is a girl named Sojie who is just 24 years old this year.

Talking about the secret of making money, she said, selling

The most important thing is to empathy and consider the problem from the perspective of customers.

The business of a shop is not good. It doesn't need to enter the shop. Actually, it's known for a few seconds at the door. What do you look at? Look at the signs, look at the lights, see the display, see the sanitary conditions.

Buying clothes is buying beautiful, selling clothes is selling image, that's all!

In Sojie's small office, some of her friends are discussing where to go in the autumn.

Some of the pretty girls are doing the clothing business. They talk about buying clothes.

In fact, for them, buying clothes is to buy beautiful clothes. Apart from asking for comfort, they are more embody a spiritual pursuit of beauty, individuality, and brand. It is an affirmation and Realization of self image.

They think that beauty is the basic feature of clothing products, and the places where sales of clothing and clothing should first show beauty.

Sojie said, in her shop, there will be no lighting to save electricity bills, to prevent dust from being unpacked, to display staff, not to wear makeup at work, and to mess up the cash desk.

Conversely, shops will use fancy cars to sell, shop self-made, hand painted promotional posters and so on, because all violations of the principles and behavior of beauty will make the "beauty of clothes" greatly reduced, unable to show or even lose.

The beauty is gone, the image does not exist, and the brand loses its foundation of survival, let alone development.

Therefore, they keep in mind the basic principle of "selling clothes is to sell images". All operations of shops must proceed from the principle of "beauty", and firmly establish and carefully maintain the standards of "beauty".

I believe that venture capital investors can get some benefits after reading the above analysis.

All in all, as long as we can learn more from the successful experience of opening a shop and use it flexibly, we will achieve remarkable results.