Visit Xing Ruisheng, General Manager Of Ben Ho Dress

Not long ago, a company in Beijing was going to make a group of art T-shirts, but when they contacted foundries with Ben Nao costumes, they were rejected. The reason was "too many orders at the moment, but they are really busy recently."

　　 Ben Ao Xing Ruisheng, general manager of clothing, said: "our order has been signed in August." Xing Ruisheng, a 40 year old clothing company, has been engaged in clothing production for 20 years, from the salesman of the original township enterprise to the clothing group with annual sales of over 350 million yuan. His secret is actually simple: "giving others a little more than promises."

　　 White garment production brings the first barrel of gold.

20 years ago, Xing Ruisheng was only 20 years old when he entered the Baodi District, and began to work as a salesman. Before that, he said, he never thought of his ideal career, but after that, he often wondered how he could do well. At first, he bought the clothes from his factory and then put on the clothes to sell.

In 1994, Xing Ruisheng, a business manager, was in charge of the production of white garments. "White garment processing is very strict with the environment. At that time, most enterprises were unwilling to take this order." Xing Ruisheng said that the first order of white clothes was only because the original processing enterprises could not finish on time, only a fraction of them were left out. "Although the list is very small, if we want to fulfill the quality and quantity, we must first transform the workshop."

　　 Xing Shui Sheng It has been said that many commitments are not by mouth, "you have to do it". So, under the leadership of Xing Rui Sheng, the company has invested 3 million in reconstructing the workshop, reconstructing the marble shop and installing double windows. "Moreover, we started using a full set of ironing equipment and steam equipment very early."

That is, from that point alone, in the field of white garment production, Heng Rui has been doing this for 16 years. In 2000, the company exported 2 million white garments to Japan every year, while the number of imports of Japanese white garments was 10 million pieces per year. Japan is famous for its strict inspection of imported products. Xing Ruisheng also said that when it first exported to Japan, its inspection ratio reached 30%, but after six months, they obtained the exemption from examination.

Until 2010, Heng Rui company has become part of the Ben Ao group, and has become the general manager of Xing Ruisheng. For the sake of overall development, he decided to cut off the business of white garment production. However, the customer still decided to give him the list of more than one million a year, and he was responsible for delegating it to other processing enterprises, and he was responsible for ironing and testing. "We want the qualified rate of online one-off products to reach 97%."

　　 Think for yourself.

In addition to giving full consideration to customers, Xing Ruisheng is also used to "leaving behind" for himself. "Some of the foreign trade companies that have been working together for a long time have half finished products, and sometimes they will come to us for help. In general, I will help them catch up a lot, regardless of cost." Xing Ruisheng said that the principle of making friends and treating customers is almost the same: "icing on the cake can not be done, but if we can make timely preparations, we must do it." This habit of letting foreign trade companies with Xing Shui Sheng is more willing to fight for those so-called "big bills" for him.

Baodi district has always been a gathering place for the garment industry. It was also recognized as a textile and garment export base last year. A list of garment enterprises in Baodi website has been collected. Over 200 garment processing enterprises including XX garment factory, XX sewing factory and XX clothing company have been listed. The industry not only recognizes Ben's dress as one of the top 100 enterprises, but also points out that it is a well-known company in the whole North China.

"Our annual capacity exceeds 1 million 200 thousand sets, which is only a suit production." And Ben Ao group, in addition to suit production, is still doing OEM for JCP, UK M&S, Denmark IC and other international garment companies. "Over the past 20 years, we have worked for hundreds of companies and brands." Xing Ruisheng is proud of having hundreds of stable backup customers.

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Based on these stable customers, Ben Ao dress has not been affected by the impact of several economic crises on the processing industry. There will always be an order reduction, and the impact will always affect the bottom businesses of the industry first. But Xing Ruisheng is keenly aware of the industry crisis. He said that with the development of processing industry in some Southeast Asian countries, they are losing their industry advantages. "We must provide customers with more distinctive services".

　　 Replacement of raw materials for year-round orders

In addition to white garment processing, shirts, sports series and other relatively low-end. clothing Processing has been the main business of Heng Rui company. Until 2000, with the increasing number of garment processing enterprises, competition became increasingly fierce. After a single shirt cost 9 yuan / piece was washed away by the processing price of 4 yuan / piece, Xing Ruisheng realized that the low-end market of garment processing has been a red sea.

"I remember that everyone liked to wear a suit, and almost all of the students graduated had to buy a suit." Xing Ruisheng, who is preparing to switch to production, and Mullen, the head of the suit brand in South Korea, are very optimistic about China's future suit market. In 2001, when Xing Ruisheng introduced the whole suit production line, he invested more than 8 million in the early stage. "At that time, we invited 7 Korean technicians to guide the production, and their average salary was over 3000 dollars / month."

The transfer to Xing Ruisheng brought a lot of suits orders, after all, the price of a top sleeve machine was equivalent to 200 platform machines, and there were not many garment processing enterprises willing to take the initiative to do this transformation. And seize this opportunity, Xing Ruisheng began to gradually focus on promoting his brand "Mullen Shi" and "Ben Ao".

For higher processing cost suits, whether a more accurate number can be accounted for for customers is also a part of the company's "sincerity". "For example, every suit has 3 meters of cloth, we will play some losses. Generally, people report 3.1 or 3.2, but we can not report 3.01 to 3.01".

"Use customer's things as social resources." When working with any client, Xing Ruisheng adheres to the principle of thinking for customers. "Don't be afraid of tedious for customers, think of the other party, think of the place where you can increase your services, so that you can improve your dependence on customers."

In 2008, Xing Ruisheng received an initial order from a Uruguay client. Thousands of orders included 3000 Pierre Cardin brand suits, and the customers' suits were all polyester fabrics. "Polyester is a relatively low-grade fabric and is not suitable for the middle and high class suit. When I had the PV jacquard fabric on hand, I think it is more suitable for making Pierre Cardin's stuff."

Although the cost of changing the linings and the cost of each suit is increased by 2 US dollars, Xing Ruisheng still replaces the fabric for the customers free of charge after communicating with the customers. "This customer has been working with us since then, and has never crossed the price with us. The price we quoted is never unconditionally believed."

　　 Creating network city to provide "characteristic service"

In 2009, Xing Ruisheng, who had been considering online marketing, met Yang Ying, a Canadian Chinese. As an internationally renowned expert in computer graphics, image simulation and multimedia, 3D body simulation and clothing fitting system is one of the main directions of Dr. Yang Ying. After nearly 2 years of communication with each other, they finally decided to sign up for Ben & amp; AO technology company.

"The platform built in the future will move a mall to the Internet." Xing Ruisheng said that the online shopping mall should also provide its own special services. "This mall will provide customers with a communal online shopping experience, and customers can enter their own data such as height, weight, and so on, which can display their stature. According to this data, try out online."

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And this is not just a platform for B2C. "With the development of broadband technology, the online shopping mall will be able to achieve the goal of unlimited passenger flow when the investment is relatively small." Xing Ruisheng said, "relying on the advanced technology of Dr. Yang Ying, the online shopping mall will also provide an exchange platform for fabric suppliers and garment manufacturers. Click on different materials, you can see the effect of trying out models."

Relying on his good foundation in the clothing circles, Xing Ruisheng is full of confidence in the investment of this three-dimensional online clothing mall. "On the one hand, it will ensure the development and production of suits, and strive to build this three-dimensional clothing mall into a listed company."

　　 Proust questionnaire for entrepreneurs

Reporter: Why did you choose this industry?

A: I entered the industry from graduation. I didn't think about it at that time, but after 20 years, I really liked it.

Q: what was your ideal career?

Answer: teachers.

Q: How did you get the first pot of gold to do?

Answer: garment processing, expand investment.

Q: how do you view money making?

Answer: if you earn more, you will eventually invest in the society. It will be much easier and more broadened to realize this.

Q: what do you regret most about your career?

Answer: the location is too low.

Q: how do you spend your career bottleneck?

Answer: through restructuring.

Q: what do you need most for career development?

Answer: suitable talents.

Q: what do you think is success?

Answer: everything you do can be recognized by society as a success.

Q: what is the greatest hobby?

Answer: chat with friends.

Q: what qualities do you value most in others?

Answer: honesty and trustworthiness. Know how to cooperate.

Q: what is the most luxurious decision that has ever been made?

A: No, I have a clear distinction between my hopes and hopes.

Q: what kind of talent do you most want to possess?

Answer: what you lack is what you want.

Q: are you satisfied with the current state?

Answer: Yes.

Q: what is the ideal state of life?

Answer: do what you like to do.

Q: is there a motto, if so, what is it?

Answer: no best, only better.