Sales Strategy In Line With Market Trends

It is the store manager of an underwear shop in Beijing. She is responsible for the store in the Wangfujing department store, one of the most prosperous business areas in Beijing, the Wangfujing business district.

Less than 20 square meters of storefront is the whole range of Zhai Yu Su and her shopping guide. It is not a big place to do, but there are many jobs.

But for Zhai Yu Su and her colleagues, the most demanding skill and test of personal ability is also the most successful job.

Once, an old couple came to the counter and brought a set of men's household clothes, because the number was not suitable to exchange.

But Zhai Yu Su saw that the style of the clothes that the old couple brought was last year, and this product has been sold out long ago. The only way is to check if there is still any stock in stock, which can be used for exchange.

But a small ticket is used as a sales certificate to prove that the goods are purchased at a positive price.

But when the customer heard a small ticket, he shook his head repeatedly. "We did not buy it in this shopping mall, nor did we keep a small ticket."

"Because we sell all accounts here, if I change your number, I have to withdraw the original list, then I will record a new list, but you need to go to the computer where the other party opened the small ticket, so I have to say hello to the shop where you shop, otherwise my account and the rest of the store will be messy."

Zhai Yusu patiently explained.

"Well, I'll call them and communicate with them to see how we can change clothes for you. Our accounts will not be messed up, will you?"

At that time, the old couple did not do it: "if you call him, what do you want to prove? Do you believe me, do you want to prove that I bought it with him or do you think we are here?" Zhai changed his strategy by saying "no, then you can see that this is OK. I'll change it for you first. Even if the account is chaotic, we'll go to the company to coordinate."

Then he went to the warehouse and called, knowing that the storeroom was available. He said to the customer, "the storeroom will be delivered tomorrow. It will take three working days to arrive."

Because the customers were very old and came from Shijingshan, the journey was far away, and the old couple were somewhat dissatisfied.

"In this way, we will deliver the clothes to you by express, and we will not pay for the courier fees. You will not run another 12 yuan."

Zhai Yusu's way of making the old two happy, leaving the clothes, and three days later received new clothes.

Similar circumstances often encounter counters, brand awareness is deeply infiltrated in Zhai Yu Su usually work in bits and pieces.

No matter what problems are encountered, what attitude is the customer? As a manager, Zhai Yusu puts the interests of customers first.

She believes that as long as customers purchase goods that love brands, no matter which shoppers they are buying, since they choose to love and choose products that they love, that is, trust in admiration. They must not wear away their trust and goodwill because of small things such as goods pfer.

In the process of training the store manager, the company has always stressed that what the admiration does is brand.

What in the end is to be a brand, in Zhai Yusu's view, the brand is reflected in all aspects of the frontline sales.

For example, to make a brand, it is necessary not to recommend an inappropriate style or number to the customer in order to sell a single item, otherwise the whole brand will be destroyed, not just the single sale.

To make a brand, we must insist on our own value. All kinds of discounts and discounts in the shopping mall continue to bring forth new ideas, but there is no discount for the love brand. This also makes some consumers complain, but it can win the competition of the brand by comparing the quality and the style.

Besides, making brand is also reflected in the attitude of customers who receive electronic coupons.

Zhai felt deeply.

The brand stores will have their own members, and will receive the electronic coupons returned by the brand after spending a certain degree.

For customers who come to consume electronic consumer coupons, Zhai Yusu especially emphasizes on shopping guide, and must be more considerate.

First of all, although such customers can not directly pay cash, but since they have begun to consume coupons, it means that they have consumed a certain degree before, and have strong purchasing power, which is a key customer group that needs to be maintained.

Secondly, from the perspective of consumer psychology, customers who come to the consumer electronic vouchers may feel embarrassed by the fact that they are directly spending cash, so they may feel a little fragile in their feelings. Therefore, they should be more attentively at the reception time, and let them feel that they have come to love, shop, sell before, during and after sales, so that the customers' interest in the brand will be there. If the customers of the electronic coupons are faced with "cold shoulder and cold shoulder", what they want, what they do not have, even if they are really not, if the attitude is not good, the customers will think it is because they do not spend cash and be deliberately made difficulties, so it is very difficult to retain customers.

As the saying goes, Jiangshan is hard to fight.

The same is true for brands. It is harder to create a brand, and it is even harder to keep the brand created.

"Some people ask me, what do you train for when you go back to the company training?" I said, "we will talk about some international fashion trends, dress collocation, color knowledge. They find it very strange. Why do not they say how to catch customers and how to sell? I say sales skills are also mentioned, but selling is only one aspect, and other aspects are more important than selling skills."

Zhai Yusu said.

At present, Chinese clothing brands may not have developed as mature as foreign clothing brands. They are in the stage of slow learning and imitation. Just like the love brand, foreigners have only seen the rapid development of brand names for many years, and the brand name is the product of every admirer.

Companies that focus on making brands will have great room for development. Though they may not have fast foreign clothing brands, they will move forward as long as they look ahead rather than just care about immediate interests.