E-Commerce Enters The Era Of Big Brands

When I interviewed in Cangnan, I met Huang Chenchen, a girl living in Cangnan Ling Xi, who came to Zhejiang to understand the situation and seek cooperation.

The little girl who graduated from the school for a few years and worked as a four yellow diamond buys a large number of people online. She has met a group of online shopper from all over the country through the Internet. She is a small online shopping guide.

She hopes to use her own advantages to establish an electric business in her hometown.

Tang Wenfu, chairman of the chamber of Commerce and chairman of Ding Pai clothing, said that since last year, almost all of the people he approached and concerned about were two words around the "electricity supplier".

With the popularity of Deal Madge and Jane Czech's two Cangnan people's clothing enterprises in the field of electricity supplier clothing, Cangnan has made a number of original OEM processing garment enterprises to pform and develop electricity providers, hoping to realize many years of brand dream in the field of electronic commerce.

Only 1 products are produced in 3 months, and the staff are very cool.

"Sometimes I only produce 1 suits in 3 months, and many employees come and tell me that it's great to do that."

Tang Wenfu introduced, because

Generally, the quantity of single product is relatively large, and the time for workers to produce the same product is longer and the efficiency is higher.

This has reduced the cost of the enterprise, and the income of the workers has increased.

The monthly income of each employee has increased by at least 30% than in previous years.

In previous years, many men's wear OEM enterprises in Cangnan were worried about the long off-season before July and August: there were fewer orders in the off-season, and it was a difficult problem to keep workers and workers.

But now, some enterprises can be proud to say that orders are in their own hands, and turn the tables.

According to the statistics of the clothing trade association of Cangnan County, the Cangnan clothing trade association has more than 40 garment production enterprises. Since last year, more than 20 garment enterprises have started the business, including Zhejiang Ding Pai dress Co., Ltd., Sheng Yu Group Co., Ltd., Zhejiang AI Rosen Garments Co., Ltd., Wenzhou prospect Garments Co., Ltd., Zhejiang Golden Apple bedding Co., Ltd.

In 2011, the sales volume of Cangnan garment enterprises accounted for 30% to 40% of total sales, and the proportion was increasing.

On the top ten list of Tmall mall sales performance, diermqi and Jane Czech two Cangnan people founded clothing enterprises list.

The sum of 1 enterprises' customer resources >20 enterprises is still very long.

"On the road of online brand operation, our garment enterprises in Cangnan have lost the opportunity, hoping that the electricity supplier can become a new breakthrough for Cangnan's clothing and become an opportunity to upgrade Cangnan's clothing brand."

This is the voice of many Cangnan clothing business owners.

In less than a year, many enterprises in Cangnan have established a relatively stable supply chain with a batch of customer resources, and some enterprises have been outstanding in some single product sales.

Last October, Ding had a wool shirt sold for more than 10 thousand months in a month. In November last year, a suit was sold for more than 3000 sets.

In the month of online sales, the list of categories has also been several times.

However, the president of Cangnan garment enterprises is clearly aware of the fact that "on the way to the electricity supplier, we are only a shrimp."

A business executive revealed that although he already had about 100000 of the customer resources, compared to GXG, Deal Madge and others, the brands that already had millions of customer resources were really poor.

In short, the sum of more than 20 enterprises is not as good as that of a family.

Tang Wenfu said that Cangnan actually has few advantages in doing business, and needs to integrate resources and develop together.

"Electricity supplier" is only a channel, and the most important thing is to be steady and steady.

The parents of Li Junhui, chairman of Bao Du Clothing Co., Ltd., has been in Cangnan for over 20 years.

Beginning in 2005, Li Junhui has been pferred to Fuzhou and Guangzhou to do business, and finally settled in Hangzhou in 2008 to operate the electric business brand "diel March".

In the past two years, Deal Madge has become a dark horse in the field of men's clothing.

Last year, Deal Madge ranked the top ten in Tmall men's wear sales list.

Recently, Li Junhui is planning to open a store.

"Electricity supplier is only a channel, and he has no essential difference from other channels of traditional brands.

All need to be steady and steady, and the core advantages should not be less. "

Li Junhui said that in recent years, the threshold of electricity providers is getting higher and higher, and competition is more intense.

The new e-commerce brand needs to be very sharp, so we need to improve our internal strength, not rush forward, steadily and steadily integrate supply chain resources, and do well in brand culture.

According to the insiders, the advantage of Cangnan clothing lies in its good manufacturing base, but there is no advantage in other areas such as logistics, warehousing, brand promotion and so on.

At present, Cangnan should continue to give play to the momentum of this collective electricity supplier and create regional influence. At the same time, strengthening resources integration and strong alliance among peers, and enhancing competitiveness as much as possible is the top priority.

Reporter's notes

Electricity supplier entry

times

Deal Madge boss Li Junhui did not elaborate on why he wanted to switch to the purpose of opening a physical store, but he revealed that the electricity supplier had already gone through the era of "grass roots", and the influence of "big brands" began to become bigger and bigger in the field of electric business.

A senior manager of the OEM company revealed that he started shop last year. Sales at the end of last year's sales promotion were pretty good, but this year, it was obviously insufficient, free resources became less and less, and there was not much advertising cost.

But a new brand has invested millions of dollars in online advertising. If you don't have a lot of money and experience, you won't get much success.

Interview with Wang Dongzhu, chairman of Xiamen Tao shoe Network Technology Co., Ltd., he used the analogy to the current electricity supplier situation: when the new city buildings began to build, the vegetable market in the old city could no longer shine brilliantly.

Yes, when the big brands set foot in the electricity supplier, the electricity supplier has entered a new era.

In the face of such a new era, Cangnan clothing enterprises need not only be aggressive, but also have a good chance.