Phenix (Feinikesi) Clothing Helps London Olympic Games

Phenix (Feinikesi) became the 2012 London Olympic Games Norway delegation full clothing sponsor.

July 2012, the thirtieth summer Olympic Games After the grand opening of the London capital of the United Kingdom and the sponsorship of the many winter Olympic Games, Phenix (Feinikesi) will first appear in the summer Olympic Games as the official sponsor of the Norway delegation, and will become the first outdoor brand to sponsor the national team of the summer Olympic Games.

As early as 1993, Phenix ( TRABTECH Become a long-term official sponsor of the Norway national ski team, to the 2010 Vancouver Winter Olympics, to the 2012 London Summer Olympic Games, or even the 2014 Sochi Winter Olympics and the 2016 Rio De Janeiro Summer Olympic Games. Phenix (Feinikesi) is the first outdoor brand to sponsor the summer Olympic Games and continue to sponsor the Winter Olympic Games. This is not only the honor of outdoor industry, but also the pride of Phenix (Feinikesi). This 2012 London Olympic Games, Phenix (Feinikesi) is the exclusive clothing cooperation brand of Norway national team. Sponsorship equipment Unveiled in Norway recently, including the theme of several Olympic events. The overall design of all the sponsoring equipment is based on the aurora borealis patterns observed at the best observation points in Finnmark, Norway (Finnmark). The main colors are made of indigo, white and red colors used by the Norway flag, fully integrated into the Phenix (Feinikesi) version style and Norway elements, plus the Phenix (Feinikesi) own technology fabrics, which will provide the Norway team with completely different equipment experience from traditional sports brands.

Sports and outdoor have never been separated, but historically no outdoor brands have officially entered the sports world. Instead, the traditional sports brands that have been emphasizing sports style are increasingly applying outdoor fabrics and elements to sports clothes. This Phenix (Feinikesi) designed and developed a series of sports clothes specially designed for the Olympic Games. It aims to prove that Phenix (Feinikesi), one of the top professional outdoor brands, is not only exclusive to outdoor people. It can also provide good technical support for sports and daily use. It can also display the Olympic spirit of "higher, faster and stronger". It also hopes that more and more people can experience the charm of Phenix (Feinikesi) in different environments.

It is reported that Norway national team will wear Phenix (Feinikesi) specially designed whole line equipment to attend the opening, closing ceremonies, awards, news releases and TV interviews. When Phenix (Feinikesi) (China) official micro-blog will launch a series of interactive links with sports fans, please pay attention.

Introduction of Phenix (Feinikesi) brand

Phenix (Feinikesi), founded in 1952, is about to usher in 60th anniversary of its brand. Since its birth, Phenix (Feinikesi) has devoted himself to all outdoor sports with extreme challenges and hopes that its products can provide the most intimate service for outdoor sports enthusiasts. After 60 years of brand accumulation, Phenix (Feinikesi) is leading the world in the manufacturing process and technological innovation of outdoor garments. It has become the best choice for many outdoor sports world champions, and has been sought after by European and Asian royals as its outdoor sports designated equipment.

In 2012, Phenix (Feinikesi) officially launched the Italy top outdoor shoes brand Kayland products in the Chinese market. It not only enriched the products category of Phenix (Feinikesi), but also injected fresh vitality into Phenix (Feinikesi).