We Should Win The "China Top 500" Brand Strength And Create Industry Legend.

< p > as the leading brand of China's leather industry, it should be recognized by the world brand laboratory as "the top 500 Chinese brands" by virtue of its good operation and exceptional brand influence.

Looking at the list of China's 500 most valuable brands in the past 4 years, the value of big brands will show a larger upward trend every year, up to 2 billion 662 million yuan.

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< /p > < p > as the producer of the list of the 500 most valuable brands in China, the world brand laboratory is an international and professional brand research organization. Its headquarters is in New York, and is the winner of the 1999 Nobel prize in economics, Robert Mundell (Robert).

Mundell, as chairman, is currently recognized as one of the world's three largest brand value assessment agencies.

The world's brand laboratory's experts and consultants are from the top universities in Harvard University, Yale University, Massachusetts Institute of Technology, University of Oxford, and so on.

The ranking list of China's 500 most valuable brands is determined by such a group of world-class authoritative experts.

The evaluation method refers to the characteristics of the prevailing brand value assessment methods and various assessment models in the world. Combined with the economic background and competitive environment of the Chinese market, it adopts the comprehensive consumer research, competition analysis and the "economic use law" to predict the future income of the enterprise.

Through the comprehensive analysis and mathematical analysis of the data of sales income and profits of enterprises, brand products or brand services, we can judge the current profit situation of enterprises, predict the profit trend of enterprises in the next 3 to 5 years and the proportion of brand contribution in future income; the evaluation model is built on the basis of discounted cash flow analysis; brand intensity coefficient includes 8 elements: brand awareness, brand loyalty, brand age, expansion ability, brand management, leadership status, industry nature, external support and so on.

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< /p > < p > now, we should be awarded the title of "China top 500" fourth times. This is the affirmation of adhering to the brand line for a long time.

"The value of big brands should be promoted so rapidly because it has laid a solid foundation for the development of 20 years and persistently follows the correct brand line. Therefore, the four consecutive successful list is a real success."

A senior research fellow from the world brand laboratory gave the pertinent assessment during the interview.

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< /p > < p > brand comprehensive strength, outstanding future development is worth looking forward to < /p > < p >

< /p > < p > in today's bigger and stronger enterprises, we should know that brand is the guarantee of the quality of enterprises, the embodiment of credibility, and the pmission of corporate culture.

Only by having a higher brand reputation can we truly win the recognition and trust of consumers, and then grow and expand to occupy a broader market space.

From the rapid rise of the first largest leather clothing industrial park in China, the rapid rise of the large garment industrial park to the successful opening of Tianjin's big Limited by Share Ltd, it should take a full four years to implement the established strategy of "multi brand and internationalization". The brand value jumped rapidly from the 1 billion 120 million yuan that first ranked the "China's 500 most valuable brand list" to 2 billion 662 million yuan of fourth times.

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In the past four years, < /p > > P > for more than three years, we should carry out three dimensional marketing propaganda methods in the aspect of enhancing brand awareness. From the media publicity and participation activities, we will spread the professional brand image to the consumer market with the help of mainstream media such as TV, radio, newspapers and magazines, Internet and so on. By organizing the "China Fashion Leather Design Competition" and "China leather clothing Summit Forum" and other activities, we will not only promote the overall level of the industry, but also enhance the professional image of the brand; through the Asian Miss competition, the World Bikini model contest and the Copenhagen fur.

The selection of "happiness spokesperson" and the strong efforts of "tonight's newspaper" jointly organized a series of international competitions such as tonight's "big China" international advertising model competition and so on to create an international brand image. By holding the "tonight's big night" star concert, the China tourism clothing competition, the fur Festival, and the self financing movie "the temptation of leather clothing" and other activities, it not only embodies the unique charm of fur culture, but also explains the fashionable culture brand image that should be in the public mind deeply.

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< /p > P > should be great, and also actively stride forward in promoting the brand reputation by comprehensively adjusting the marketing strategy mode.

In addition to upgrading the quality of products from raw materials, design, production technology and so on, the 4S mode of operation should be gradually developed and promoted to the whole country. With the development of the "4S" store in Binjiang Road, Tianjin, the 4S shop in Taiyuan, Shenyang's big fur "4S" store, the 4S stores with the highest specification, management level and service standard have been opened.

We should adopt a high positioning and high standard management mode to fully implement the important strategic steps of the international fashion boutique brand while enhancing the loyalty and reputation of the "big brand" in the hearts of consumers. Through the marketing concept of "big store mode", we should run the "big" brand culture into every consumer's life.

We should make great contributions to social donations, disaster relief, poverty relief, sponsoring public welfare undertakings, subsidized school dropouts, establishing "youth training base for young students", and establishing "Yanhu Township Education Fund" and other public welfare activities. We should further promote the spirit of public welfare, set up a model of public welfare, and promote and promote the sustainable development of China's public welfare undertakings, which has laid a good image foundation for improving the sales performance of the brand.

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< /p > < p > we should build up our own unique brand culture from the following aspects: market development, product innovation, scientific management, saving talents and so on.

For the big time, four consecutive awards will not only reflect the affirmation of the world brand lab in the long and long term commitment to the R & D and production of high quality leather products, but also the evidence of the growing strength of big brands.

It is foreseeable that the future should be big and move towards a higher standard of leather brand.

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