After The Golden Week, Beijing Retailers Are Worried About Their Differences.

Just past the "eleven" golden week, the color of gold is dim.

Statistics released yesterday by the China National Business Information Center show that during the Mid Autumn Festival and the National Day golden week, hundreds of large retail enterprises nationwide.

The year-on-year growth rate dropped below 10%, of which nearly 40% enterprises were negative year-on-year growth.

Statistics show that during the "double festival" period, the retail market sales increased by 8.49% over the same period last year.

Of the 100 large retail enterprises surveyed, 66 large retail enterprises had sales growth below the overall 8.49% growth rate, and 39 of the large retail enterprises sold less than the same period last year, showing a negative growth year-on-year.

This is the first time for a golden week holiday in recent years.

Yesterday, a number of retail business executives in Beijing said that although sales increased significantly from last month, they were much coldly compared with last year's "eleven" period, and some of them had negative growth even in high-end department stores.

Reporters interviewed learned that shopping centers, Oteri J and other new formats and shopping malls located in the tourism business circle still flourishing during the "double festival" period, but the traditional department stores located in the non tourist business circle were generally caught in the cold situation of sales.

A person in charge of the enterprise said that although the sales promotion of the mall during the "double festival" period has increased, it is still difficult to drive consumer demand.

not only

As a result, the main department stores in other provinces and cities in China show similar situations.

The head of Hangzhou Tower, who has always been the champion of the Sales Department of the single department stores in the country, said that this year's holiday is the "least Golden Week" in recent years. Although the local restaurant and supermarket sales are more popular due to the increase of the tourist flow, there are not many consumers in the department stores.

The main reason for the cold holiday in shopping malls is that this year's holiday is longer than in previous years, and the high speed free policy allows more people to choose to travel, so that the department store shoppers are negatively affected.

According to the analysis of the China National Business Information Center, the overall macroeconomic uncertainty is still strong, resulting in large retail enterprises.

The main reason for poor sales.

In addition, from the sales statistics, the sales of Mid Autumn Festival increased by 52.54% over the previous year, higher than the previous level, but the sales growth of the seven day of the National Day was low, and the retail sales increased by only 3.06% over the seven day of the same period last year.

This seems to confirm the "high speed free policy to dilute the flow of shopping".

Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, believes that the consumption market is more responsive to the macroeconomic trend than the investment. Even if the market environment is bottoming out, it usually takes 3-6 months to pmit to the end of consumption.

"When the macro-economy turns warm, it will affect investment first. With the desire to invest, enterprises will build factories and have an impact on employment, which will lead to consumer income and improve consumer confidence."

She said there was no sign of a sharp rise in sales growth in the retail market, even if the optimism was expected to wait until next year.