Comprehensive Analysis Of The Status Quo Of Shoes And Clothing Industry, Business Circle And Market In Chengdu

Known as the land of abundance, it is the political, economic and cultural center of Sichuan.

In recent years, Chengdu's economy has developed rapidly, and the city business circle has changed greatly.

This time, the reporter at the end of the line came to the ever-changing hot spot to see the change of shoe market here.

[business circle] the new business circle is rising, and the old business circle is upgrading and upgrading.

In recent years, Chengdu business circle has developed rapidly, and the pattern has changed significantly, and a large number of commercial complexes have sprung up.

The upgrading and improvement of traditional business circles and the rise of new strength in business circles bring new vitality to Chengdu business circle.

At the end of last year, the "old brand" spring salt business circle has gathered 22 large stores of 5000 square meters, and about 200 high-end counters (exclusive stores). About 4100 high-end fashion brands have been introduced. It is a model for the high-end and clustering development of Chengdu's retail industry.

Jinsha Guanghua business circle occupied the western market, to meet the commercial needs of local residents, and to take account of the business needs of the floating population. Under the planning of building Chengdu business sub center, the business circle further developed metro, WAL-MART and other large foreign supermarkets with large shopping attractions.

Jianshe Road business circle is rising vigorously in the East market. With the goal of "fashionable shopping and leisure business center", the business circle will soon build major projects such as Huarun the Mixc, Chengdu 339, China Merchants Dongcheng International Plaza, Vanke Diamond Plaza and other modern service industries, which will contribute to the self promotion of Jianshe Road business circle.

The booming red Pai Lou business circle and the Sakai business circle, which are re established, are also attracting considerable attention.

Among them, the red Pai Lou business circle is developing from a single furniture store to a comprehensive high-end business. Shawan business circle mainly promotes the regional economy with the Convention and exhibition economy, and plans to become a top tier "business service economic circle" within a few years.

The Tianfu new town commercial circle, which is crowded with high-end, is gathering 13 5000 square meters or more large stores. The construction of business circle has just started, but its starting point is relatively high. It is located in the international shopping, leisure and home world, and strives to become a "synchronized European fashion city".

Lotus Pond business district is located in the north gate of Chengdu city. It is a large-scale comprehensive wholesale market with a wide range of economic forms, diversified business modes, diversified commodity categories, multiple management services and multi regional merchants. At present, the market capacity can no longer meet the growing market demand and is being relocated.

Shoe city: the direct selling mode is difficult and the brand moves away from the shoe city.

The pattern has developed rapidly in the past few years, and has gained huge profits. In today's economic situation, influenced by many factors, the mode of operation is no longer suitable for the development of branding. Many brands try to break through, but they are struggling.

Located in Jinhua Town, Wuhou direct shoe city, backed by factories, is a retail window.

The government of Wuhou District has focused on developing the retail mode from factory to terminal consumers, and has opened several public pport routes to directly sell shoes city, so as to facilitate the citizens to choose products that are inexpensive and inexpensive.

Every October, there is a shopping festival for women's shoes in Western China. There are orders for regional traders in Europe, America and Russia.

But with the increase of raw material prices and the increase in labor costs, coupled with the gradual deepening of the financial crisis, the order volume of foreign trade also gradually declined.

At present, many factories try to set up stalls in Lotus Pond and take the brand line.

However, in this way, the market input is higher, and the operation and management of these factories are weak.

The big shoes city in Jinniu District, Chengdu, and the western shoes are the largest two shoe wholesale markets in Chengdu, which are located in the middle and low ends and are mainly wholesale.

It mainly includes sports shoes, children's shoes, casual leather shoes, Wenzhou leather shoes, Chengdu local women's shoes, Guangzhou women's shoes and so on.

In general, Fujian and Wenzhou are the two major regional footwear brands.

Walking into the big Zheng shoe city of Lotus Pond in Jinniu District, we found that many Wenzhou brands including red dragonfly, AOKANG and spider king have moved out, and only set up an image window in Taicheng shoe city.

This shows that some of the developed brands are reluctant to associate with miscellaneous shoes. They need more high-grade stores and better development space. This is a specific epitome of the development of the footwear industry.

Affected by the current economic situation, the footwear market is slightly weaker. Relatively speaking, the development of women's shoes is steady, and the profits of sports shoes have shrunk seriously.

The brand of Wenzhou women's shoes has developed rapidly in Chengdu.

The faster development has the name, Zhuo Si Ni, kraft.

It is worth mentioning that Zhuo Si Ni gradually strengthened its market share in Chengdu by raising its direct sales rate of up to 80%, and enhanced its brand image and reputation.

The development of the famous brand has also been developing rapidly. In recent two years, more than 100 stores have been developed.

In sports shoes, Anta, XTEP, 361 degree, and expensive bird market share larger, but most of them are fighting at the prefecture level city stores, and gradually infiltrate into the county seat. The intensification of competition will inevitably lead to the sink of channels.

Other sports brands are living in crevice, and the market is gradually eroded.

In the children's shoes, POOVE, ABC and 5+1 children's shoes have a larger market share, more than 100 stores, and a better development trend, and they all pay more attention to team building, and have opened a number of Direct stores.

The market of casual shoes has been gradually warming up. Mu Linsen, Hao Xing, dance and so on have a good market base. Wood forest has developed rapidly, and the share of shopping mall has been increasing.

Some of the other leisure brands have been reduced due to tight factory policies and market slump, and the market performance is also poor.

Chengdu has the reputation of the Chinese women's shoes capital. The factory brand has sprung up like mushrooms in recent years. At present, such products as Amiky, Europa and so on are constantly improving their products, integrating resources and developing brands.

In addition, Sly Mandy, a local brand in Chengdu, has developed through various channels and has gradually opened up terminal stores.

With the intensification of competition, the brand of Chengdu local women's shoes is imperative.

[high-end market] department stores compete fiercely and develop towards high-end.

As an important city in Southwest China, Chengdu must conform to international standards.

In the shoe market, international brands are located in high-end department stores, competing for consumers and competing fiercely.

The core position, word-of-mouth and geographical location of Yanshikou business district in Chunxi Road, Chengdu are all unmatched by other business circles.

The department stores include Wangfujing, Pacific Ocean, yishdan, Qun Guang, Ito Yang hut, Parkson, new world, Beijing Hualian, Mao ye, Mao Ye two phases (under construction), Renhe Spring, Far East, Moore and so on, and some small department stores are scattered around here.

Each department store has its own characteristics. Among them, Wangfujing department store, Renhe Spring Department Store locate high-end department stores, and compete with big brands to compete for high-end consumers.

The Wangfujing shoes mainly include: BELLE sister brand army, JOYPEACE, UNUNITED, NUDE, MISSSIXTY, WHATFOR and so on, while Renhe Spring mostly cooperate with luxury brands, mainly GUCCI, Vacheron Constantin, BVLGARI, ARMANI and so on.

Pacific department store is positioned as a popular high-end department store. Cosmetics and clothing are the main products, and cosmetics are the most powerful among all the same department stores.

The major department stores not only compete in the category of stores, but also step by step in the business circle, and the new store in Wangfujing has opened their doors in 2010. It is expected that in the next 5 years, the number of stores in Chengdu will reach 4. There are 5 stores in Ito's Hall, 4 stores in the Pacific Department, and 3 stores in Renhe Spring. Facing the booming department store industry, competition is becoming more and more intense. Maybe quantity is not the key to success. Differentiated management is the foundation for the sustainable development of the old department store. "Chengdu"

In the future, the new format tends to be in the form of shopping-mall.

We are waiting to see the breakout of the department store.