Wuhan Fast Fashion Brand, Many Autumn New Products Standard "Diving Price"

This fall, the "price war" will not only be carried out between electronic business platforms.

In recent days, the reporter found that the price comparison of many entities stores and e-commerce websites has entered the autumn and winter of clothing, and the contest between e-commerce providers and traditional clothing brands has quietly started.

The autumn is short, but no one thought that when the hot and dry in late summer had not yet faded, the new winter long sleeved shirt has become the main force of the price reduction.

National Day this year

The fast fashion brands such as Vic, ZARA and so on have obviously lowered the prices of many new autumn products this year.

Among them, the style and UNIQLO are quite similar to the network of cutting-edge Vic, the signs of competition for UNIQLO are particularly obvious.

Take the flannelette shirts that are popular in the past two years as an example. In September 26th, fan Kai Cheng announced that from today until October 7th, the price of flannelette shirts from 30 items and over 200 new floral series will be reduced from 129 yuan and 99 yuan to 68 yuan, and the price reduction products will cover more than half of the products in the whole line, and the price reduction will be close to 50%.

When the price is adjusted, CEO, a customer of micro-blog, strongly advocates that "flannel needs big action."

During the national day, it may be influenced by the sales promotion of fan Kai Cheng, and the flannel product of some styles in UNIQLO store is promoted at a promotional price of 99 yuan.

It is reported that the low price of the promotion to the final rejection rate is almost impossible in the past few years.

Amid this rapid price cutting trend,

ZARA is even more obvious. Its brand related staff revealed: "this autumn is loaded with varying degrees of price declines. Last year, 699 yuan of women's coats fell to 499 yuan this year, and men's suits fell from 899 yuan to 699 yuan."

It is reported that this is the first decline in the ZARA brand since its entry into the Chinese market 6 years ago, with the largest decrease of around 40%.

In this regard, industry analysts said that ZARA, UNIQLO and other foreign clothing brands in the Chinese market price behavior, in addition to the impact of the economic environment, the development of domestic electricity providers have also brought a great impact on them.

The Internet used to compete with traditional retail at low prices. Now the traditional retail brand has gradually felt the threat.

The fast fashion of fashion industry characterized by "fast, ruthless and accurate" has springing up rapidly, driving the global fashion trend.

Fast fashion clothes always follow the trend of catching up with the season. The speed of new products to shops is amazing. The frequency of display is two times a week.

This is exactly the same as "speed seeking" in the fast food era.

Popular fast fashion brands include ZARA, H&M, China's vanshare and so on.

Fast fashion, super high frequency update fashion, always follow the trend of the characteristics, so that the pursuit of fashion people scramble for it, get together to buy.