Shishi Enterprises Strive For Breakthrough

This year, China

Under the influence of the industry in the international market and the impact of the domestic market structure, the demand for "climbing and shifting" is more urgent.

Faced with complex and severe changes in the market environment, Shishi cloth Association will lead member enterprises to cope with each other and strive for new breakthroughs.

Since last year, the entire textile industry

Sales are severely impeded.

According to the industry, this year, Shishi sportswear sales decreased by four to 50%, casual wear reduced by three to 50%.

Clothing is not easy to sell. As a part of the fabric industry, the natural life is not easy.

In order to cope with the unfavorable situation, the Shishi cloth industry association has taken three measures to solve the problem: first, actively guide the cloth companies to develop new products, and strive to enhance the competitiveness of cloth products from the fashion and technology content, and then stand out in the mountain of similar products; two, actively innovate the service function, take the initiative to "select" high-quality business households "recommend" to financial banks, help member enterprises to solve the financing problems, and supplement energy for development; three, organize and lead member enterprises to increase the development of foreign markets, and strive to find new breakthroughs in sales from foreign emerging markets.

Facing the new challenges, Shishi cloth enterprises are more active in developing new products and taking the initiative to seize the commanding heights and fashion heights of the market.

As of yesterday, Shishi has 52 enterprises of 513 kinds of cloth, to participate in 2013/14 autumn China fashion fabric finalists and single awards.

Some companies with strong R & D capability are more active in the front industry chain such as fiber, and strive to enhance the new product development capability from new fiber and new weaving process, and enhance the market competitiveness of fabric products.

Two Shishi cloth companies are engaged in the development of new fiber fabrics this year.

In addition, there are more cloth enterprises directly integrated with garment terminal products to seize the "first opportunity" of new fabrics to make clothes, and at the same time, more intuitively reflect the advantages of cloth products, and enhance the consumption leading role after entering the market.

Preemptive

First, we must seize the fashion heights.

Shishi cloth association also strengthened cooperation with China Fashion alliance, and led member enterprises to actively participate in the "fashion show of China Fashion alliance" - "stone lions special issue" at the Shanghai international fabric exhibition, in order to further enhance the fashion and influence of Shishi cloth products and fabric market.

At present, the "international Accessories Exhibition" held in Shanghai this month, Shishi has identified 42 enterprises to participate in the exhibition, and 5 enterprises are dynamically displaying the latest fabrics and their ready-made garments in the "rhythmic fashion - Shishi casual fabrics special conference".